The handbook of marketing research :: uses, misuses, and future advances /
Promoting the overarching business philosophy of customer/market focus, this book identifies such troubling trends as biased sample answers on long questionnaires, and 'professionals' whose job is to skew focus group responses.
Gespeichert in:
| Körperschaft: | |
|---|---|
| Weitere Verfasser: | , |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks :
Sage Publications,
©2006.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Promoting the overarching business philosophy of customer/market focus, this book identifies such troubling trends as biased sample answers on long questionnaires, and 'professionals' whose job is to skew focus group responses. |
| Beschreibung: | 1 online resource (xi, 705 pages :) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781412973380 1412973384 9781452261539 1452261539 141290997X 9781412909976 |
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| 245 | 0 | 4 | |a The handbook of marketing research : |b uses, misuses, and future advances / |c edited by Rajiv Grover, Marco Vriens. |
| 260 | |a Thousand Oaks : |b Sage Publications, |c ©2006. | ||
| 300 | |a 1 online resource (xi, 705 pages :) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 380 | |a Bibliography | ||
| 520 | 8 | |a Promoting the overarching business philosophy of customer/market focus, this book identifies such troubling trends as biased sample answers on long questionnaires, and 'professionals' whose job is to skew focus group responses. | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | 0 | |t Introduction : The changing world of marketing research / |r Rajiv Grover -- |t Acknowledgments -- |g pt. 1. |t Foundational design -- |g 1. |t Trusted adviser : how it helps lay the foundations for insights / |r Rajiv Grover |g and |r Marco Vriens -- |g 2. |t Structuring market research departments and processes for optimal impact / |r Marco Vriens |g and |r Rajiv Grover -- |g 3. |t What do "Really Good" managers and "Really Good" researchers want of one another? / |r Lindsay Zaliman |g and |r Gerald Zaltman -- |g pt. 2. |t Data collection -- |g 4. |t Deep engagement with consumer experience : listening and learning with qualitative data / |r Eric J. Arnould |g and |r Amber Epp -- |g 5. |t Questionnaire design and scale development / |r Naresh K. Malhotra -- |g 6. |t Response biases in marketing research / |r Hans Boumgartner |g and |r Jan-Benedict E.M. Steenkamp -- |g 7. |t Online marketing research / |r Jeff Miller -- |g 8. |t Advanced techniques and technologies in online research / |r Scott M. Smith, |r Jared Smith, |g and |r Chad R. Allred -- |g 9. |t Sampling and weighting / |r Dan Mallett -- |g 10. |t Dealing with missing data in surveys and databases / |r Marco Vriens |g and |r Sandip Sinharay. |
| 505 | 8 | 0 | |g pt. 3. |t Analysis and modeling -- |g 11. |t Basic data analysis / |r Scott M. Smith |g and |r Gerald S. Albaum -- |g 12. |t Marketing decison support models : the marketing engineering approach / |r Gary L. Lilien |g and |r Arvind Rangaswamy -- |g 13. |t Using regression to answer "what if" / |r Donald R. Lehmann -- |g 14. |t Advanced regression models / |r Raghuram Iyengar |g and |r Sunil Gupta -- |g 15. |t Conjoint analysis : understanding consumer decision making / |r David Bakken |g and |r Curtis L. Frazier -- |g 16. |t Construction of efficient designs for discrete choice experiments / |r Warren F. Kuhfield -- |g 17. |t Structural equation modeling / |r Victoria Savalei |g and |r Peter M. Bentler -- |g 18. |t Cluster analysis and factor analysis / |r Subhash Sharma |g and |r Ajith Kumar -- |g 19. |t Latent structure regression / |r Wayne S. DeSarbo, |r Wagner A. Kamakura, |g and |r Michel Wedel -- |g 20. |t Hierachical Bayes models / |r Greg M. Allenby |g and |r Peer E. Rossi -- |g 21. |t Hazard/survival models in marketing / |r Pradeep K. Chintagunta |g and |r Xiaojing Dong -- |g 22. |t An introduction to data mining / |r Christopher R. Stephens |g and |r R. Sukumar. |
| 505 | 8 | 0 | |g pt. 4. |t Conceptual applications -- |g 23. |t Ad testing / |r Allen L. Ballinger |g and |r William A. Cook -- |g 24. |t Modeling marketing mix / |r Gerard J. Tellis -- |g 25. |t A guide to the design and execution of segmentation studies / |r William R. Dillon |g and |r Soumen Mukherjee -- |g 26. |t Measuring brand equity / |r Kevin Lane Keller -- |g 27. |t Consumer satisfaction research / |r Richard L. Oliver -- |g 28. |t Measuring customer equity and calculating marketing ROI / |r Roland T. Rust, |r Katherine N. Lemon, |g and |r Valarie A. Zeithaml -- |g 29. |t Customer lifetime value / |r V. Kumar -- |g 30. |t International marketing research / |r V. Kumar -- |g 31. |t Marketing management support systems and their implication for marketing research / |r Gerritt H. Van Bruggen |g and |r Berend Wierenga -- |t Author index -- |t Subject index -- |t About the editors -- |t About the contributors. |
| 650 | 0 | |a Marketing research. |0 http://id.loc.gov/authorities/subjects/sh85081350 | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Research. |2 bisacsh | |
| 650 | 7 | |a Marketing research |2 fast | |
| 650 | 7 | |a Marketingforschung |2 gnd |0 http://d-nb.info/gnd/4200055-5 | |
| 650 | 1 | 7 | |a Marktonderzoek. |2 gtt |
| 700 | 1 | |a Grover, Rajiv, |d 1953- |e editor. |1 https://id.oclc.org/worldcat/entity/E39PBJvd6qrKJvpjbFkdRCHV4q |0 http://id.loc.gov/authorities/names/no95053696 | |
| 700 | 1 | |a Vriens, Marco, |e editor. |1 https://id.oclc.org/worldcat/entity/E39PCjG8wwCrbgTVYtGhPKYy7d |0 http://id.loc.gov/authorities/names/n2005093778 | |
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| 758 | |i has work: |a The handbook of marketing research (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGHDr7CqMpGPWWQ9grP38K |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
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| author_GND | http://id.loc.gov/authorities/names/no95053696 http://id.loc.gov/authorities/names/n2005093778 |
| author_additional | Rajiv Grover -- Rajiv Grover Marco Vriens -- Marco Vriens Lindsay Zaliman Gerald Zaltman -- Eric J. Arnould Amber Epp -- Naresh K. Malhotra -- Hans Boumgartner Jan-Benedict E.M. Steenkamp -- Jeff Miller -- Scott M. Smith, Jared Smith, Chad R. Allred -- Dan Mallett -- Sandip Sinharay. Scott M. Smith Gerald S. Albaum -- Gary L. Lilien Arvind Rangaswamy -- Donald R. Lehmann -- Raghuram Iyengar Sunil Gupta -- David Bakken Curtis L. Frazier -- Warren F. Kuhfield -- Victoria Savalei Peter M. Bentler -- Subhash Sharma Ajith Kumar -- Wayne S. DeSarbo, Wagner A. Kamakura, Michel Wedel -- Greg M. Allenby Peer E. Rossi -- Pradeep K. Chintagunta Xiaojing Dong -- Christopher R. Stephens R. Sukumar. Allen L. Ballinger William A. Cook -- Gerard J. Tellis -- William R. Dillon Soumen Mukherjee -- Kevin Lane Keller -- Richard L. Oliver -- Roland T. Rust, Katherine N. Lemon, Valarie A. Zeithaml -- V. Kumar -- Gerritt H. Van Bruggen Berend Wierenga -- |
| author_corporate | Sage Publications |
| author_corporate_role | |
| author_facet | Grover, Rajiv, 1953- Vriens, Marco Sage Publications |
| building | Verbundindex |
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| contents | Introduction : The changing world of marketing research / Acknowledgments -- Foundational design -- Trusted adviser : how it helps lay the foundations for insights / Structuring market research departments and processes for optimal impact / What do "Really Good" managers and "Really Good" researchers want of one another? / Data collection -- Deep engagement with consumer experience : listening and learning with qualitative data / Questionnaire design and scale development / Response biases in marketing research / Online marketing research / Advanced techniques and technologies in online research / Sampling and weighting / Dealing with missing data in surveys and databases / Analysis and modeling -- Basic data analysis / Marketing decison support models : the marketing engineering approach / Using regression to answer "what if" / Advanced regression models / Conjoint analysis : understanding consumer decision making / Construction of efficient designs for discrete choice experiments / Structural equation modeling / Cluster analysis and factor analysis / Latent structure regression / Hierachical Bayes models / Hazard/survival models in marketing / An introduction to data mining / Conceptual applications -- Ad testing / Modeling marketing mix / A guide to the design and execution of segmentation studies / Measuring brand equity / Consumer satisfaction research / Measuring customer equity and calculating marketing ROI / Customer lifetime value / International marketing research / Marketing management support systems and their implication for marketing research / Author index -- Subject index -- About the editors -- About the contributors. |
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| dewey-ones | 658 - General management |
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| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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Arnould</subfield><subfield code="g">and</subfield><subfield code="r">Amber Epp --</subfield><subfield code="g">5.</subfield><subfield code="t">Questionnaire design and scale development /</subfield><subfield code="r">Naresh K. Malhotra --</subfield><subfield code="g">6.</subfield><subfield code="t">Response biases in marketing research /</subfield><subfield code="r">Hans Boumgartner</subfield><subfield code="g">and</subfield><subfield code="r">Jan-Benedict E.M. Steenkamp --</subfield><subfield code="g">7.</subfield><subfield code="t">Online marketing research /</subfield><subfield code="r">Jeff Miller --</subfield><subfield code="g">8.</subfield><subfield code="t">Advanced techniques and technologies in online research /</subfield><subfield code="r">Scott M. Smith,</subfield><subfield code="r">Jared Smith,</subfield><subfield code="g">and</subfield><subfield code="r">Chad R. 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| illustrated | Illustrated |
| indexdate | 2024-10-25T16:17:10Z |
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| isbn | 9781412973380 1412973384 9781452261539 1452261539 141290997X 9781412909976 |
| language | English |
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| physical | 1 online resource (xi, 705 pages :) |
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| spelling | The handbook of marketing research : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens. Thousand Oaks : Sage Publications, ©2006. 1 online resource (xi, 705 pages :) text txt rdacontent computer c rdamedia online resource cr rdacarrier Bibliography Promoting the overarching business philosophy of customer/market focus, this book identifies such troubling trends as biased sample answers on long questionnaires, and 'professionals' whose job is to skew focus group responses. Includes bibliographical references and index. Introduction : The changing world of marketing research / Rajiv Grover -- Acknowledgments -- pt. 1. Foundational design -- 1. Trusted adviser : how it helps lay the foundations for insights / Rajiv Grover and Marco Vriens -- 2. Structuring market research departments and processes for optimal impact / Marco Vriens and Rajiv Grover -- 3. What do "Really Good" managers and "Really Good" researchers want of one another? / Lindsay Zaliman and Gerald Zaltman -- pt. 2. Data collection -- 4. Deep engagement with consumer experience : listening and learning with qualitative data / Eric J. Arnould and Amber Epp -- 5. Questionnaire design and scale development / Naresh K. Malhotra -- 6. Response biases in marketing research / Hans Boumgartner and Jan-Benedict E.M. Steenkamp -- 7. Online marketing research / Jeff Miller -- 8. Advanced techniques and technologies in online research / Scott M. Smith, Jared Smith, and Chad R. Allred -- 9. Sampling and weighting / Dan Mallett -- 10. Dealing with missing data in surveys and databases / Marco Vriens and Sandip Sinharay. pt. 3. Analysis and modeling -- 11. Basic data analysis / Scott M. Smith and Gerald S. Albaum -- 12. Marketing decison support models : the marketing engineering approach / Gary L. Lilien and Arvind Rangaswamy -- 13. Using regression to answer "what if" / Donald R. Lehmann -- 14. Advanced regression models / Raghuram Iyengar and Sunil Gupta -- 15. Conjoint analysis : understanding consumer decision making / David Bakken and Curtis L. Frazier -- 16. Construction of efficient designs for discrete choice experiments / Warren F. Kuhfield -- 17. Structural equation modeling / Victoria Savalei and Peter M. Bentler -- 18. Cluster analysis and factor analysis / Subhash Sharma and Ajith Kumar -- 19. Latent structure regression / Wayne S. DeSarbo, Wagner A. Kamakura, and Michel Wedel -- 20. Hierachical Bayes models / Greg M. Allenby and Peer E. Rossi -- 21. Hazard/survival models in marketing / Pradeep K. Chintagunta and Xiaojing Dong -- 22. An introduction to data mining / Christopher R. Stephens and R. Sukumar. pt. 4. Conceptual applications -- 23. Ad testing / Allen L. Ballinger and William A. Cook -- 24. Modeling marketing mix / Gerard J. Tellis -- 25. A guide to the design and execution of segmentation studies / William R. Dillon and Soumen Mukherjee -- 26. Measuring brand equity / Kevin Lane Keller -- 27. Consumer satisfaction research / Richard L. Oliver -- 28. Measuring customer equity and calculating marketing ROI / Roland T. Rust, Katherine N. Lemon, and Valarie A. Zeithaml -- 29. Customer lifetime value / V. Kumar -- 30. International marketing research / V. Kumar -- 31. Marketing management support systems and their implication for marketing research / Gerritt H. Van Bruggen and Berend Wierenga -- Author index -- Subject index -- About the editors -- About the contributors. Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Marketing Recherche. BUSINESS & ECONOMICS Marketing Research. bisacsh Marketing research fast Marketingforschung gnd http://d-nb.info/gnd/4200055-5 Marktonderzoek. gtt Grover, Rajiv, 1953- editor. https://id.oclc.org/worldcat/entity/E39PBJvd6qrKJvpjbFkdRCHV4q http://id.loc.gov/authorities/names/no95053696 Vriens, Marco, editor. https://id.oclc.org/worldcat/entity/E39PCjG8wwCrbgTVYtGhPKYy7d http://id.loc.gov/authorities/names/n2005093778 Sage Publications. http://id.loc.gov/authorities/names/n82029394 has work: The handbook of marketing research (Text) https://id.oclc.org/worldcat/entity/E39PCGHDr7CqMpGPWWQ9grP38K https://id.oclc.org/worldcat/ontology/hasWork Print version: Handbook of marketing research. Thousand Oaks : Sage Publications, ©2006 141290997X 9781412909976 (DLC) 2005037844 (OCoLC)62766105 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474707 Volltext CBO01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474707 Volltext |
| spellingShingle | The handbook of marketing research : uses, misuses, and future advances / Introduction : The changing world of marketing research / Acknowledgments -- Foundational design -- Trusted adviser : how it helps lay the foundations for insights / Structuring market research departments and processes for optimal impact / What do "Really Good" managers and "Really Good" researchers want of one another? / Data collection -- Deep engagement with consumer experience : listening and learning with qualitative data / Questionnaire design and scale development / Response biases in marketing research / Online marketing research / Advanced techniques and technologies in online research / Sampling and weighting / Dealing with missing data in surveys and databases / Analysis and modeling -- Basic data analysis / Marketing decison support models : the marketing engineering approach / Using regression to answer "what if" / Advanced regression models / Conjoint analysis : understanding consumer decision making / Construction of efficient designs for discrete choice experiments / Structural equation modeling / Cluster analysis and factor analysis / Latent structure regression / Hierachical Bayes models / Hazard/survival models in marketing / An introduction to data mining / Conceptual applications -- Ad testing / Modeling marketing mix / A guide to the design and execution of segmentation studies / Measuring brand equity / Consumer satisfaction research / Measuring customer equity and calculating marketing ROI / Customer lifetime value / International marketing research / Marketing management support systems and their implication for marketing research / Author index -- Subject index -- About the editors -- About the contributors. Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Marketing Recherche. BUSINESS & ECONOMICS Marketing Research. bisacsh Marketing research fast Marketingforschung gnd http://d-nb.info/gnd/4200055-5 Marktonderzoek. gtt |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85081350 http://d-nb.info/gnd/4200055-5 |
| title | The handbook of marketing research : uses, misuses, and future advances / |
| title_alt | Introduction : The changing world of marketing research / Acknowledgments -- Foundational design -- Trusted adviser : how it helps lay the foundations for insights / Structuring market research departments and processes for optimal impact / What do "Really Good" managers and "Really Good" researchers want of one another? / Data collection -- Deep engagement with consumer experience : listening and learning with qualitative data / Questionnaire design and scale development / Response biases in marketing research / Online marketing research / Advanced techniques and technologies in online research / Sampling and weighting / Dealing with missing data in surveys and databases / Analysis and modeling -- Basic data analysis / Marketing decison support models : the marketing engineering approach / Using regression to answer "what if" / Advanced regression models / Conjoint analysis : understanding consumer decision making / Construction of efficient designs for discrete choice experiments / Structural equation modeling / Cluster analysis and factor analysis / Latent structure regression / Hierachical Bayes models / Hazard/survival models in marketing / An introduction to data mining / Conceptual applications -- Ad testing / Modeling marketing mix / A guide to the design and execution of segmentation studies / Measuring brand equity / Consumer satisfaction research / Measuring customer equity and calculating marketing ROI / Customer lifetime value / International marketing research / Marketing management support systems and their implication for marketing research / Author index -- Subject index -- About the editors -- About the contributors. |
| title_auth | The handbook of marketing research : uses, misuses, and future advances / |
| title_exact_search | The handbook of marketing research : uses, misuses, and future advances / |
| title_full | The handbook of marketing research : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens. |
| title_fullStr | The handbook of marketing research : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens. |
| title_full_unstemmed | The handbook of marketing research : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens. |
| title_short | The handbook of marketing research : |
| title_sort | handbook of marketing research uses misuses and future advances |
| title_sub | uses, misuses, and future advances / |
| topic | Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Marketing Recherche. BUSINESS & ECONOMICS Marketing Research. bisacsh Marketing research fast Marketingforschung gnd http://d-nb.info/gnd/4200055-5 Marktonderzoek. gtt |
| topic_facet | Marketing research. Marketing Recherche. BUSINESS & ECONOMICS Marketing Research. Marketing research Marketingforschung Marktonderzoek. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474707 |
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