Go figure! New directions in advertising rhetoric /:
This cutting-edge work assembles the most current and authoritative new perspectives on the scholarship of advertising rhetoric, under the editorial direction of two respected figures in the field.
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Armonk, N.Y. :
M.E. Sharpe,
©2008.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | This cutting-edge work assembles the most current and authoritative new perspectives on the scholarship of advertising rhetoric, under the editorial direction of two respected figures in the field. |
| Beschreibung: | 1 online resource (330 pages) : illustrations |
| Format: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780765621337 0765621339 1282119486 9781282119482 9781317469612 1317469615 1315704021 9781315704029 9786612119484 6612119489 9781317469605 1317469607 |
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| 245 | 0 | 0 | |a Go figure! New directions in advertising rhetoric / |c Edward F. McQuarrie and Barbara J. Phillips, editors. |
| 260 | |a Armonk, N.Y. : |b M.E. Sharpe, |c ©2008. | ||
| 300 | |a 1 online resource (330 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 380 | |a Bibliography | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Advertising rhetoric / Edward F. McQuarrie and Barbara J. Phillips -- Rediscovering theory / Eric D. DeRosia -- Rhetrickery and rhetruth in soap operas / Barbara B. Stern -- What the symbol can't, the icon can / Val Larsen -- A model of the cognitive and emotional processing of rhetorical works in advertising / Bruce A. Huhmann -- The dark side of openness for consumer response / Paul Ketelaar, Marnix S. van Gisbergen, and Johannes W.J. Beentjes -- Inspecting the unexpected / Mark A. Callister and Lesa A. Stern -- The case for a complexity continuum / Tina M. Lowrey -- Pictorial and multimodal metaphor in commercials / Charles Forceville -- Reading pictures / Kai-Yu Wang and Laura A. Peracchio -- Classifying visual rhetoric / Alfons Maes and Joost Schilperoord -- A visit to the rhetorician's workbench / Edward F. McQuarrie -- Visual analysis of images in brand culture / Jonathan E. Schroeder -- Expanding rhetoric / Linda M. Scott. | |
| 588 | 0 | |a Print version record. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2010. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2010 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 520 | |a This cutting-edge work assembles the most current and authoritative new perspectives on the scholarship of advertising rhetoric, under the editorial direction of two respected figures in the field. | ||
| 546 | |a English. | ||
| 650 | 0 | |a Rhetoric. | |
| 650 | 0 | |a Visual communication. |0 http://id.loc.gov/authorities/subjects/sh85143917 | |
| 650 | 0 | |a Advertising |x Language. | |
| 650 | 6 | |a Rhétorique. | |
| 650 | 6 | |a Communication visuelle. | |
| 650 | 6 | |a Publicité |x Langage. | |
| 650 | 7 | |a rhetoric (discipline) |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Business Writing. |2 bisacsh | |
| 650 | 7 | |a Advertising |x Language |2 fast | |
| 650 | 7 | |a Rhetoric |2 fast | |
| 650 | 7 | |a Visual communication |2 fast | |
| 650 | 1 | 7 | |a Reclame. |2 gtt |
| 650 | 1 | 7 | |a Visualisatie. |2 gtt |
| 700 | 1 | |a McQuarrie, Edward F. | |
| 700 | 1 | |a Phillips, Barbara J., |d 1966- |0 http://id.loc.gov/authorities/names/n2007038196 | |
| 758 | |i has work: |a Go figure! New directions in advertising rhetoric (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFrWyYyfjHqkqXGqr9tvgX |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocn427511125 |
|---|---|
| _version_ | 1816881695027101697 |
| adam_text | |
| any_adam_object | |
| author2 | McQuarrie, Edward F. Phillips, Barbara J., 1966- |
| author2_role | |
| author2_variant | e f m ef efm b j p bj bjp |
| author_GND | http://id.loc.gov/authorities/names/n2007038196 |
| author_facet | McQuarrie, Edward F. Phillips, Barbara J., 1966- |
| author_sort | McQuarrie, Edward F. |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | P - Language and Literature |
| callnumber-label | P301 |
| callnumber-raw | P301.5.A38 G6 2008eb |
| callnumber-search | P301.5.A38 G6 2008eb |
| callnumber-sort | P 3301.5 A38 G6 42008EB |
| callnumber-subject | P - Philology and Linguistics |
| collection | ZDB-4-EBA |
| contents | Advertising rhetoric / Edward F. McQuarrie and Barbara J. Phillips -- Rediscovering theory / Eric D. DeRosia -- Rhetrickery and rhetruth in soap operas / Barbara B. Stern -- What the symbol can't, the icon can / Val Larsen -- A model of the cognitive and emotional processing of rhetorical works in advertising / Bruce A. Huhmann -- The dark side of openness for consumer response / Paul Ketelaar, Marnix S. van Gisbergen, and Johannes W.J. Beentjes -- Inspecting the unexpected / Mark A. Callister and Lesa A. Stern -- The case for a complexity continuum / Tina M. Lowrey -- Pictorial and multimodal metaphor in commercials / Charles Forceville -- Reading pictures / Kai-Yu Wang and Laura A. Peracchio -- Classifying visual rhetoric / Alfons Maes and Joost Schilperoord -- A visit to the rhetorician's workbench / Edward F. McQuarrie -- Visual analysis of images in brand culture / Jonathan E. Schroeder -- Expanding rhetoric / Linda M. Scott. |
| ctrlnum | (OCoLC)427511125 |
| dewey-full | 808/.066659 |
| dewey-hundreds | 800 - Literature (Belles-lettres) and rhetoric |
| dewey-ones | 808 - Rhetoric & collections of literature |
| dewey-raw | 808/.066659 |
| dewey-search | 808/.066659 |
| dewey-sort | 3808 566659 |
| dewey-tens | 800 - Literature (Belles-lettres) and rhetoric |
| discipline | Literaturwissenschaft |
| format | Electronic eBook |
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| indexdate | 2024-11-27T13:16:48Z |
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| spelling | Go figure! New directions in advertising rhetoric / Edward F. McQuarrie and Barbara J. Phillips, editors. Armonk, N.Y. : M.E. Sharpe, ©2008. 1 online resource (330 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Bibliography Includes bibliographical references and index. Advertising rhetoric / Edward F. McQuarrie and Barbara J. Phillips -- Rediscovering theory / Eric D. DeRosia -- Rhetrickery and rhetruth in soap operas / Barbara B. Stern -- What the symbol can't, the icon can / Val Larsen -- A model of the cognitive and emotional processing of rhetorical works in advertising / Bruce A. Huhmann -- The dark side of openness for consumer response / Paul Ketelaar, Marnix S. van Gisbergen, and Johannes W.J. Beentjes -- Inspecting the unexpected / Mark A. Callister and Lesa A. Stern -- The case for a complexity continuum / Tina M. Lowrey -- Pictorial and multimodal metaphor in commercials / Charles Forceville -- Reading pictures / Kai-Yu Wang and Laura A. Peracchio -- Classifying visual rhetoric / Alfons Maes and Joost Schilperoord -- A visit to the rhetorician's workbench / Edward F. McQuarrie -- Visual analysis of images in brand culture / Jonathan E. Schroeder -- Expanding rhetoric / Linda M. Scott. Print version record. Use copy Restrictions unspecified star MiAaHDL Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010. MiAaHDL Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL This cutting-edge work assembles the most current and authoritative new perspectives on the scholarship of advertising rhetoric, under the editorial direction of two respected figures in the field. English. Rhetoric. Visual communication. http://id.loc.gov/authorities/subjects/sh85143917 Advertising Language. Rhétorique. Communication visuelle. Publicité Langage. rhetoric (discipline) aat BUSINESS & ECONOMICS Business Writing. bisacsh Advertising Language fast Rhetoric fast Visual communication fast Reclame. gtt Visualisatie. gtt McQuarrie, Edward F. Phillips, Barbara J., 1966- http://id.loc.gov/authorities/names/n2007038196 has work: Go figure! New directions in advertising rhetoric (Text) https://id.oclc.org/worldcat/entity/E39PCFrWyYyfjHqkqXGqr9tvgX https://id.oclc.org/worldcat/ontology/hasWork Print version: 9780765618016 (DLC) 2007022322 (OCoLC)144328323 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=275510 Volltext |
| spellingShingle | Go figure! New directions in advertising rhetoric / Advertising rhetoric / Edward F. McQuarrie and Barbara J. Phillips -- Rediscovering theory / Eric D. DeRosia -- Rhetrickery and rhetruth in soap operas / Barbara B. Stern -- What the symbol can't, the icon can / Val Larsen -- A model of the cognitive and emotional processing of rhetorical works in advertising / Bruce A. Huhmann -- The dark side of openness for consumer response / Paul Ketelaar, Marnix S. van Gisbergen, and Johannes W.J. Beentjes -- Inspecting the unexpected / Mark A. Callister and Lesa A. Stern -- The case for a complexity continuum / Tina M. Lowrey -- Pictorial and multimodal metaphor in commercials / Charles Forceville -- Reading pictures / Kai-Yu Wang and Laura A. Peracchio -- Classifying visual rhetoric / Alfons Maes and Joost Schilperoord -- A visit to the rhetorician's workbench / Edward F. McQuarrie -- Visual analysis of images in brand culture / Jonathan E. Schroeder -- Expanding rhetoric / Linda M. Scott. Rhetoric. Visual communication. http://id.loc.gov/authorities/subjects/sh85143917 Advertising Language. Rhétorique. Communication visuelle. Publicité Langage. rhetoric (discipline) aat BUSINESS & ECONOMICS Business Writing. bisacsh Advertising Language fast Rhetoric fast Visual communication fast Reclame. gtt Visualisatie. gtt |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85143917 |
| title | Go figure! New directions in advertising rhetoric / |
| title_auth | Go figure! New directions in advertising rhetoric / |
| title_exact_search | Go figure! New directions in advertising rhetoric / |
| title_full | Go figure! New directions in advertising rhetoric / Edward F. McQuarrie and Barbara J. Phillips, editors. |
| title_fullStr | Go figure! New directions in advertising rhetoric / Edward F. McQuarrie and Barbara J. Phillips, editors. |
| title_full_unstemmed | Go figure! New directions in advertising rhetoric / Edward F. McQuarrie and Barbara J. Phillips, editors. |
| title_short | Go figure! New directions in advertising rhetoric / |
| title_sort | go figure new directions in advertising rhetoric |
| topic | Rhetoric. Visual communication. http://id.loc.gov/authorities/subjects/sh85143917 Advertising Language. Rhétorique. Communication visuelle. Publicité Langage. rhetoric (discipline) aat BUSINESS & ECONOMICS Business Writing. bisacsh Advertising Language fast Rhetoric fast Visual communication fast Reclame. gtt Visualisatie. gtt |
| topic_facet | Rhetoric. Visual communication. Advertising Language. Rhétorique. Communication visuelle. Publicité Langage. rhetoric (discipline) BUSINESS & ECONOMICS Business Writing. Advertising Language Rhetoric Visual communication Reclame. Visualisatie. |
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