Customer value investment :: formula for sustained business success /
The Customer is the ultimate driver of a business. Customers buy products and. services that give them more value and this value is what gives one company the. winning edge over another. Using the unique Customer-in-Center concept, this pathbreaking book explains. how investing in Customer Value can...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New Delhi, India : Thousand Oaks, Calif. :
Response Books ; Sage Publications,
2007.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | The Customer is the ultimate driver of a business. Customers buy products and. services that give them more value and this value is what gives one company the. winning edge over another. Using the unique Customer-in-Center concept, this pathbreaking book explains. how investing in Customer Value can increase the market share and profitability. of a company. It shows companies how they can be driven by Customers and their. needs, and how sustained business success can be achieved through Customer Value. Investment. In addition to clearly explaining key terms and basic concepts?insightfully. ill. |
| Beschreibung: | 1 online resource (xix, 187 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9788178299853 8178299852 |
Internformat
MARC
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| 100 | 1 | |a Mahajan, Gautam, |d 1946- |0 http://id.loc.gov/authorities/names/n2007080502 | |
| 245 | 1 | 0 | |a Customer value investment : |b formula for sustained business success / |c Gautam Mahajan. |
| 260 | |a New Delhi, India : |b Response Books ; |a Thousand Oaks, Calif. : |b Sage Publications, |c 2007. | ||
| 300 | |a 1 online resource (xix, 187 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Contents; Foreword; Introduction; The Awakening; The Focusing; The Touching; The Understanding; The Creating; The Encircling; The Comparing; The Strategizing; The Reckoning; The Implementing; The Concluding; Index; About The Author. | |
| 520 | |a The Customer is the ultimate driver of a business. Customers buy products and. services that give them more value and this value is what gives one company the. winning edge over another. Using the unique Customer-in-Center concept, this pathbreaking book explains. how investing in Customer Value can increase the market share and profitability. of a company. It shows companies how they can be driven by Customers and their. needs, and how sustained business success can be achieved through Customer Value. Investment. In addition to clearly explaining key terms and basic concepts?insightfully. ill. | ||
| 650 | 0 | |a Relationship marketing. |0 http://id.loc.gov/authorities/subjects/sh96005326 | |
| 650 | 0 | |a Customer relations. |0 http://id.loc.gov/authorities/subjects/sh85034963 | |
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| 758 | |i has work: |a Customer value investment (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGgpHHXGDDHF7vbPHrRjwd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
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| author | Mahajan, Gautam, 1946- |
| author_GND | http://id.loc.gov/authorities/names/n2007080502 |
| author_facet | Mahajan, Gautam, 1946- |
| author_role | |
| author_sort | Mahajan, Gautam, 1946- |
| author_variant | g m gm |
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| callnumber-first | H - Social Science |
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| collection | ZDB-4-EBA |
| contents | Cover; Contents; Foreword; Introduction; The Awakening; The Focusing; The Touching; The Understanding; The Creating; The Encircling; The Comparing; The Strategizing; The Reckoning; The Implementing; The Concluding; Index; About The Author. |
| ctrlnum | (OCoLC)426489385 |
| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBA-ocn426489385 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:16:48Z |
| institution | BVB |
| isbn | 9788178299853 8178299852 |
| language | English |
| oclc_num | 426489385 |
| open_access_boolean | |
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| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xix, 187 pages) : illustrations |
| psigel | ZDB-4-EBA |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Response Books ; Sage Publications, |
| record_format | marc |
| spelling | Mahajan, Gautam, 1946- http://id.loc.gov/authorities/names/n2007080502 Customer value investment : formula for sustained business success / Gautam Mahajan. New Delhi, India : Response Books ; Thousand Oaks, Calif. : Sage Publications, 2007. 1 online resource (xix, 187 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Print version record. Cover; Contents; Foreword; Introduction; The Awakening; The Focusing; The Touching; The Understanding; The Creating; The Encircling; The Comparing; The Strategizing; The Reckoning; The Implementing; The Concluding; Index; About The Author. The Customer is the ultimate driver of a business. Customers buy products and. services that give them more value and this value is what gives one company the. winning edge over another. Using the unique Customer-in-Center concept, this pathbreaking book explains. how investing in Customer Value can increase the market share and profitability. of a company. It shows companies how they can be driven by Customers and their. needs, and how sustained business success can be achieved through Customer Value. Investment. In addition to clearly explaining key terms and basic concepts?insightfully. ill. Relationship marketing. http://id.loc.gov/authorities/subjects/sh96005326 Customer relations. http://id.loc.gov/authorities/subjects/sh85034963 Marketing relationnel. BUSINESS & ECONOMICS Customer Relations. bisacsh Customer relations fast Relationship marketing fast has work: Customer value investment (Text) https://id.oclc.org/worldcat/entity/E39PCGgpHHXGDDHF7vbPHrRjwd https://id.oclc.org/worldcat/ontology/hasWork Print version: Mahajan, Gautam, 1946- Customer value investment. New Delhi, India : Response Books ; Thousand Oaks, Calif. : Sage Publications, 2007 9780761936046 0761936041 (OCoLC)192079957 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=278231 Volltext |
| spellingShingle | Mahajan, Gautam, 1946- Customer value investment : formula for sustained business success / Cover; Contents; Foreword; Introduction; The Awakening; The Focusing; The Touching; The Understanding; The Creating; The Encircling; The Comparing; The Strategizing; The Reckoning; The Implementing; The Concluding; Index; About The Author. Relationship marketing. http://id.loc.gov/authorities/subjects/sh96005326 Customer relations. http://id.loc.gov/authorities/subjects/sh85034963 Marketing relationnel. BUSINESS & ECONOMICS Customer Relations. bisacsh Customer relations fast Relationship marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh96005326 http://id.loc.gov/authorities/subjects/sh85034963 |
| title | Customer value investment : formula for sustained business success / |
| title_auth | Customer value investment : formula for sustained business success / |
| title_exact_search | Customer value investment : formula for sustained business success / |
| title_full | Customer value investment : formula for sustained business success / Gautam Mahajan. |
| title_fullStr | Customer value investment : formula for sustained business success / Gautam Mahajan. |
| title_full_unstemmed | Customer value investment : formula for sustained business success / Gautam Mahajan. |
| title_short | Customer value investment : |
| title_sort | customer value investment formula for sustained business success |
| title_sub | formula for sustained business success / |
| topic | Relationship marketing. http://id.loc.gov/authorities/subjects/sh96005326 Customer relations. http://id.loc.gov/authorities/subjects/sh85034963 Marketing relationnel. BUSINESS & ECONOMICS Customer Relations. bisacsh Customer relations fast Relationship marketing fast |
| topic_facet | Relationship marketing. Customer relations. Marketing relationnel. BUSINESS & ECONOMICS Customer Relations. Customer relations Relationship marketing |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=278231 |
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