Aesthetics in marketing /:
A book for Indian designers and brand marketers, Aesthetics in Marketing. primarily deals with understanding aesthetics beyond its visual association and. making it relevant to product designing strategies. It is the first attempt of. its kind to understand the influence of aesthetics in the context...
Gespeichert in:
| 1. Verfasser: | |
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| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles ; London :
Response Books,
2008.
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| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | A book for Indian designers and brand marketers, Aesthetics in Marketing. primarily deals with understanding aesthetics beyond its visual association and. making it relevant to product designing strategies. It is the first attempt of. its kind to understand the influence of aesthetics in the context of two very. important sectors of the industry-consumer durables and automobile. The book analyses various aesthetic attributes, qualities and elements in a. product and deliberates on the important of each of these and the kind of balance. necessary among them for designing successful products. It. |
| Beschreibung: | Includes index. |
| Beschreibung: | 1 online resource (313 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9788178299808 8178299801 9788178297569 8178297566 |
Internformat
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| 100 | 1 | |a Baisya, Rajat K. |0 http://id.loc.gov/authorities/names/n2007082094 | |
| 245 | 1 | 0 | |a Aesthetics in marketing / |c Rajat K. Baisya, G. Ganesh Das. |
| 260 | |a Los Angeles ; |a London : |b Response Books, |c 2008. | ||
| 300 | |a 1 online resource (313 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a A book for Indian designers and brand marketers, Aesthetics in Marketing. primarily deals with understanding aesthetics beyond its visual association and. making it relevant to product designing strategies. It is the first attempt of. its kind to understand the influence of aesthetics in the context of two very. important sectors of the industry-consumer durables and automobile. The book analyses various aesthetic attributes, qualities and elements in a. product and deliberates on the important of each of these and the kind of balance. necessary among them for designing successful products. It. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Contents; Foreword; Preface; Acknowledgements; Introduction to Aesthetics; Aesthetics, Its Qualities and Attributes; Aesthetics and Design, and Its Role in Products; Aesthetics, Design and Consumer Behaviour; Aesthetic Influence on Consumer Behaviour and Durables; Demographic Variables and Branding in Consumer Durables; Total Aesthetic Experience -- Discussion; The Aesthetic Framework -- A Synthesis of Concepts; Companies' Approach to Design and Aesthetics; Role of Aesthetics in Marketing; Discussion Questions; Glossary; Index; About the Authors | |
| 650 | 0 | |a Market segmentation. |0 http://id.loc.gov/authorities/subjects/sh85081327 | |
| 650 | 0 | |a Consumers' preferences. |0 http://id.loc.gov/authorities/subjects/sh85031496 | |
| 650 | 0 | |a New products. |0 http://id.loc.gov/authorities/subjects/sh85091388 | |
| 650 | 0 | |a Aesthetics. |0 http://id.loc.gov/authorities/subjects/sh85001441 | |
| 650 | 6 | |a Segmentation du marché. | |
| 650 | 6 | |a Consommateurs |x Préférences. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a Aesthetics |2 fast | |
| 650 | 7 | |a Consumers' preferences |2 fast | |
| 650 | 7 | |a Market segmentation |2 fast | |
| 650 | 7 | |a New products |2 fast | |
| 700 | 1 | |a Das, G. Ganesh. |0 http://id.loc.gov/authorities/names/n2007082098 | |
| 758 | |i has work: |a Aesthetics in marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFKktfHgKkYqKwqpRxgwcq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Baisya, Rajat K. |t Aesthetics in marketing. |d Los Angeles ; London : Response Books, 2008 |z 9780761935957 |z 0761935959 |w (DLC) 2007047145 |w (OCoLC)182573481 |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocn404166244 |
|---|---|
| _version_ | 1816881693981671425 |
| adam_text | |
| any_adam_object | |
| author | Baisya, Rajat K. |
| author2 | Das, G. Ganesh |
| author2_role | |
| author2_variant | g g d gg ggd |
| author_GND | http://id.loc.gov/authorities/names/n2007082094 http://id.loc.gov/authorities/names/n2007082098 |
| author_facet | Baisya, Rajat K. Das, G. Ganesh |
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| callnumber-sort | HF 45415.127 B35 42008EB |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBA |
| contents | Cover; Contents; Foreword; Preface; Acknowledgements; Introduction to Aesthetics; Aesthetics, Its Qualities and Attributes; Aesthetics and Design, and Its Role in Products; Aesthetics, Design and Consumer Behaviour; Aesthetic Influence on Consumer Behaviour and Durables; Demographic Variables and Branding in Consumer Durables; Total Aesthetic Experience -- Discussion; The Aesthetic Framework -- A Synthesis of Concepts; Companies' Approach to Design and Aesthetics; Role of Aesthetics in Marketing; Discussion Questions; Glossary; Index; About the Authors |
| ctrlnum | (OCoLC)404166244 |
| dewey-full | 658.8001 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8001 |
| dewey-search | 658.8001 |
| dewey-sort | 3658.8001 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBA-ocn404166244 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:16:47Z |
| institution | BVB |
| isbn | 9788178299808 8178299801 9788178297569 8178297566 |
| language | English |
| oclc_num | 404166244 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (313 pages) : illustrations |
| psigel | ZDB-4-EBA |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Response Books, |
| record_format | marc |
| spelling | Baisya, Rajat K. http://id.loc.gov/authorities/names/n2007082094 Aesthetics in marketing / Rajat K. Baisya, G. Ganesh Das. Los Angeles ; London : Response Books, 2008. 1 online resource (313 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes index. Includes bibliographical references and index. A book for Indian designers and brand marketers, Aesthetics in Marketing. primarily deals with understanding aesthetics beyond its visual association and. making it relevant to product designing strategies. It is the first attempt of. its kind to understand the influence of aesthetics in the context of two very. important sectors of the industry-consumer durables and automobile. The book analyses various aesthetic attributes, qualities and elements in a. product and deliberates on the important of each of these and the kind of balance. necessary among them for designing successful products. It. Print version record. Cover; Contents; Foreword; Preface; Acknowledgements; Introduction to Aesthetics; Aesthetics, Its Qualities and Attributes; Aesthetics and Design, and Its Role in Products; Aesthetics, Design and Consumer Behaviour; Aesthetic Influence on Consumer Behaviour and Durables; Demographic Variables and Branding in Consumer Durables; Total Aesthetic Experience -- Discussion; The Aesthetic Framework -- A Synthesis of Concepts; Companies' Approach to Design and Aesthetics; Role of Aesthetics in Marketing; Discussion Questions; Glossary; Index; About the Authors Market segmentation. http://id.loc.gov/authorities/subjects/sh85081327 Consumers' preferences. http://id.loc.gov/authorities/subjects/sh85031496 New products. http://id.loc.gov/authorities/subjects/sh85091388 Aesthetics. http://id.loc.gov/authorities/subjects/sh85001441 Segmentation du marché. Consommateurs Préférences. BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Distribution. bisacsh Aesthetics fast Consumers' preferences fast Market segmentation fast New products fast Das, G. Ganesh. http://id.loc.gov/authorities/names/n2007082098 has work: Aesthetics in marketing (Text) https://id.oclc.org/worldcat/entity/E39PCFKktfHgKkYqKwqpRxgwcq https://id.oclc.org/worldcat/ontology/hasWork Print version: Baisya, Rajat K. Aesthetics in marketing. Los Angeles ; London : Response Books, 2008 9780761935957 0761935959 (DLC) 2007047145 (OCoLC)182573481 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=278222 Volltext |
| spellingShingle | Baisya, Rajat K. Aesthetics in marketing / Cover; Contents; Foreword; Preface; Acknowledgements; Introduction to Aesthetics; Aesthetics, Its Qualities and Attributes; Aesthetics and Design, and Its Role in Products; Aesthetics, Design and Consumer Behaviour; Aesthetic Influence on Consumer Behaviour and Durables; Demographic Variables and Branding in Consumer Durables; Total Aesthetic Experience -- Discussion; The Aesthetic Framework -- A Synthesis of Concepts; Companies' Approach to Design and Aesthetics; Role of Aesthetics in Marketing; Discussion Questions; Glossary; Index; About the Authors Market segmentation. http://id.loc.gov/authorities/subjects/sh85081327 Consumers' preferences. http://id.loc.gov/authorities/subjects/sh85031496 New products. http://id.loc.gov/authorities/subjects/sh85091388 Aesthetics. http://id.loc.gov/authorities/subjects/sh85001441 Segmentation du marché. Consommateurs Préférences. BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Distribution. bisacsh Aesthetics fast Consumers' preferences fast Market segmentation fast New products fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85081327 http://id.loc.gov/authorities/subjects/sh85031496 http://id.loc.gov/authorities/subjects/sh85091388 http://id.loc.gov/authorities/subjects/sh85001441 |
| title | Aesthetics in marketing / |
| title_auth | Aesthetics in marketing / |
| title_exact_search | Aesthetics in marketing / |
| title_full | Aesthetics in marketing / Rajat K. Baisya, G. Ganesh Das. |
| title_fullStr | Aesthetics in marketing / Rajat K. Baisya, G. Ganesh Das. |
| title_full_unstemmed | Aesthetics in marketing / Rajat K. Baisya, G. Ganesh Das. |
| title_short | Aesthetics in marketing / |
| title_sort | aesthetics in marketing |
| topic | Market segmentation. http://id.loc.gov/authorities/subjects/sh85081327 Consumers' preferences. http://id.loc.gov/authorities/subjects/sh85031496 New products. http://id.loc.gov/authorities/subjects/sh85091388 Aesthetics. http://id.loc.gov/authorities/subjects/sh85001441 Segmentation du marché. Consommateurs Préférences. BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Distribution. bisacsh Aesthetics fast Consumers' preferences fast Market segmentation fast New products fast |
| topic_facet | Market segmentation. Consumers' preferences. New products. Aesthetics. Segmentation du marché. Consommateurs Préférences. BUSINESS & ECONOMICS Marketing General. BUSINESS & ECONOMICS Distribution. Aesthetics Consumers' preferences Market segmentation New products |
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| work_keys_str_mv | AT baisyarajatk aestheticsinmarketing AT dasgganesh aestheticsinmarketing |