Going dirty :: the art of negative campaigning /
Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategi...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Lanham, Md. :
Rowman & Littlefield,
©2009.
|
| Ausgabe: | Updated ed. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon. Strategies have included labeling opponents from non-traditional political backgrounds as dumb or lightweight, an approach that gotupended when a veteran actor and rookie candidate named Ronald Reagan won the California governo. |
| Beschreibung: | 1 online resource (x, 289 pages) |
| Bibliographie: | Includes bibliographical references (pages 265-270) and index. |
| ISBN: | 9780742599826 0742599825 |
Internformat
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| 245 | 1 | 0 | |a Going dirty : |b the art of negative campaigning / |c David Mark. |
| 250 | |a Updated ed. | ||
| 260 | |a Lanham, Md. : |b Rowman & Littlefield, |c ©2009. | ||
| 300 | |a 1 online resource (x, 289 pages) | ||
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| 504 | |a Includes bibliographical references (pages 265-270) and index. | ||
| 505 | 0 | |a Eye of the beholder : defining negative campaigning -- What good old days? : notable developments in negative campaigning from the late eighteenth century through the dawn of the Cold War -- Going nuclear 1964 : the rise of television attack ads -- Dismissive politics : the governor against the actor -- "The truth shall rise again" : Brock versus Gore for U.S. Senate, 1970 -- Confrontation, bluster, and no compromise : the campaigns of Jesse Helms -- Dole-Gingrich: going negative early and often -- The politics of fear : negative campaigning in the post-9/11 world -- Opening the floodgates : campaign finance "reform" and the rise of negativity -- A double-edged sword : when negative campaigning backfires -- Hitting the mark : negative campaigning efforts that just plain worked -- It's in the mail : negative campaigning comes home -- Conclusion : the future of negative campaigning -- A race to the bottom : negative campaigning in the 2006 midterm elections -- Singe but don't burn : negative campaigning in the 2008 presidential election. | |
| 520 | |a Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon. Strategies have included labeling opponents from non-traditional political backgrounds as dumb or lightweight, an approach that gotupended when a veteran actor and rookie candidate named Ronald Reagan won the California governo. | ||
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Datensatz im Suchindex
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| adam_text | |
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| author | Mark, David, 1973- |
| author_GND | http://id.loc.gov/authorities/names/n2005072518 |
| author_facet | Mark, David, 1973- |
| author_role | |
| author_sort | Mark, David, 1973- |
| author_variant | d m dm |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | J - Political Science |
| callnumber-label | JK2281 |
| callnumber-raw | JK2281 .M365 2009eb |
| callnumber-search | JK2281 .M365 2009eb |
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| callnumber-subject | JK - United States |
| collection | ZDB-4-EBA |
| contents | Eye of the beholder : defining negative campaigning -- What good old days? : notable developments in negative campaigning from the late eighteenth century through the dawn of the Cold War -- Going nuclear 1964 : the rise of television attack ads -- Dismissive politics : the governor against the actor -- "The truth shall rise again" : Brock versus Gore for U.S. Senate, 1970 -- Confrontation, bluster, and no compromise : the campaigns of Jesse Helms -- Dole-Gingrich: going negative early and often -- The politics of fear : negative campaigning in the post-9/11 world -- Opening the floodgates : campaign finance "reform" and the rise of negativity -- A double-edged sword : when negative campaigning backfires -- Hitting the mark : negative campaigning efforts that just plain worked -- It's in the mail : negative campaigning comes home -- Conclusion : the future of negative campaigning -- A race to the bottom : negative campaigning in the 2006 midterm elections -- Singe but don't burn : negative campaigning in the 2008 presidential election. |
| ctrlnum | (OCoLC)396994651 |
| dewey-full | 324.70973 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 324 - The political process |
| dewey-raw | 324.70973 |
| dewey-search | 324.70973 |
| dewey-sort | 3324.70973 |
| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Politologie |
| edition | Updated ed. |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:16:47Z |
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| publisher | Rowman & Littlefield, |
| record_format | marc |
| spelling | Mark, David, 1973- http://id.loc.gov/authorities/names/n2005072518 Going dirty : the art of negative campaigning / David Mark. Updated ed. Lanham, Md. : Rowman & Littlefield, ©2009. 1 online resource (x, 289 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier data file Includes bibliographical references (pages 265-270) and index. Eye of the beholder : defining negative campaigning -- What good old days? : notable developments in negative campaigning from the late eighteenth century through the dawn of the Cold War -- Going nuclear 1964 : the rise of television attack ads -- Dismissive politics : the governor against the actor -- "The truth shall rise again" : Brock versus Gore for U.S. Senate, 1970 -- Confrontation, bluster, and no compromise : the campaigns of Jesse Helms -- Dole-Gingrich: going negative early and often -- The politics of fear : negative campaigning in the post-9/11 world -- Opening the floodgates : campaign finance "reform" and the rise of negativity -- A double-edged sword : when negative campaigning backfires -- Hitting the mark : negative campaigning efforts that just plain worked -- It's in the mail : negative campaigning comes home -- Conclusion : the future of negative campaigning -- A race to the bottom : negative campaigning in the 2006 midterm elections -- Singe but don't burn : negative campaigning in the 2008 presidential election. Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon. Strategies have included labeling opponents from non-traditional political backgrounds as dumb or lightweight, an approach that gotupended when a veteran actor and rookie candidate named Ronald Reagan won the California governo. Print version record. Political campaigns United States History. Advertising, Political United States History. Negativism. http://id.loc.gov/authorities/subjects/sh85090631 Publicité politique États-Unis Histoire. Négativisme. POLITICAL SCIENCE Political Process General. bisacsh Advertising, Political fast Negativism fast Political campaigns fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Wahlkampf gnd http://d-nb.info/gnd/4064292-6 Strategie gnd http://d-nb.info/gnd/4057952-9 USA gnd http://d-nb.info/gnd/4078704-7 History fast has work: Going dirty (Text) https://id.oclc.org/worldcat/entity/E39PCGfmybVJVHWqbwf8YCH9WC https://id.oclc.org/worldcat/ontology/hasWork Print version: Mark, David, 1973- Going dirty. Updated ed. Lanham, Md. : Rowman & Littlefield, ©2009 9780742599864 0742599868 (DLC) 2009006175 (OCoLC)304387911 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=273357 Volltext |
| spellingShingle | Mark, David, 1973- Going dirty : the art of negative campaigning / Eye of the beholder : defining negative campaigning -- What good old days? : notable developments in negative campaigning from the late eighteenth century through the dawn of the Cold War -- Going nuclear 1964 : the rise of television attack ads -- Dismissive politics : the governor against the actor -- "The truth shall rise again" : Brock versus Gore for U.S. Senate, 1970 -- Confrontation, bluster, and no compromise : the campaigns of Jesse Helms -- Dole-Gingrich: going negative early and often -- The politics of fear : negative campaigning in the post-9/11 world -- Opening the floodgates : campaign finance "reform" and the rise of negativity -- A double-edged sword : when negative campaigning backfires -- Hitting the mark : negative campaigning efforts that just plain worked -- It's in the mail : negative campaigning comes home -- Conclusion : the future of negative campaigning -- A race to the bottom : negative campaigning in the 2006 midterm elections -- Singe but don't burn : negative campaigning in the 2008 presidential election. Political campaigns United States History. Advertising, Political United States History. Negativism. http://id.loc.gov/authorities/subjects/sh85090631 Publicité politique États-Unis Histoire. Négativisme. POLITICAL SCIENCE Political Process General. bisacsh Advertising, Political fast Negativism fast Political campaigns fast Wahlkampf gnd http://d-nb.info/gnd/4064292-6 Strategie gnd http://d-nb.info/gnd/4057952-9 |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85090631 http://d-nb.info/gnd/4064292-6 http://d-nb.info/gnd/4057952-9 http://d-nb.info/gnd/4078704-7 |
| title | Going dirty : the art of negative campaigning / |
| title_auth | Going dirty : the art of negative campaigning / |
| title_exact_search | Going dirty : the art of negative campaigning / |
| title_full | Going dirty : the art of negative campaigning / David Mark. |
| title_fullStr | Going dirty : the art of negative campaigning / David Mark. |
| title_full_unstemmed | Going dirty : the art of negative campaigning / David Mark. |
| title_short | Going dirty : |
| title_sort | going dirty the art of negative campaigning |
| title_sub | the art of negative campaigning / |
| topic | Political campaigns United States History. Advertising, Political United States History. Negativism. http://id.loc.gov/authorities/subjects/sh85090631 Publicité politique États-Unis Histoire. Négativisme. POLITICAL SCIENCE Political Process General. bisacsh Advertising, Political fast Negativism fast Political campaigns fast Wahlkampf gnd http://d-nb.info/gnd/4064292-6 Strategie gnd http://d-nb.info/gnd/4057952-9 |
| topic_facet | Political campaigns United States History. Advertising, Political United States History. Negativism. Publicité politique États-Unis Histoire. Négativisme. POLITICAL SCIENCE Political Process General. Advertising, Political Negativism Political campaigns United States Wahlkampf Strategie USA History |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=273357 |
| work_keys_str_mv | AT markdavid goingdirtytheartofnegativecampaigning |