Mission and money :: understanding the university /

"Mission and Money goes beyond the common focus on elite universities and examines the entire higher education industry, including the rapidly growing for-profit schools. The sector includes research universities, four-year colleges, two-year schools, and non-degree-granting career academies. M...

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Bibliographische Detailangaben
1. Verfasser: Weisbrod, Burton Allen, 1931-
Weitere Verfasser: Ballou, Jeffrey P., 1971-, Asch, Evelyn Diane, 1956-
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Cambridge ; New York : Cambridge University Press, 2008.
Schlagworte:
Online-Zugang:DE-862
DE-863
Zusammenfassung:"Mission and Money goes beyond the common focus on elite universities and examines the entire higher education industry, including the rapidly growing for-profit schools. The sector includes research universities, four-year colleges, two-year schools, and non-degree-granting career academies. Many institutions pursue mission-related activities that are often unprofitable and engage in profitable revenue-raising activities to finance them. This book contains a good deal of original research on schools' revenue sources from tuition, donations, research, patents, endowments, and other activities. It considers lobbying, distance education, and the world market, as well as advertising, branding, and reputation. The pursuit of revenue, although essential to achieve the mission of higher learning, is sometimes in conflict with that mission itself. The tension between mission and money is also highlighted in the chapter on the profitability of intercollegiate athletics. The concluding chapter investigates implications of the analysis for public policy."--Publisher description.
Beschreibung:1 online resource (xv, 339 pages) : illustrations
Bibliographie:Includes bibliographical references (pages 309-331) and index.
ISBN:9780511511011
0511511019
9780511429781
0511429789
0511429401
9780511429408
9780521515108
0521515106
9780521735742
0521735742
1107190444
9781107190443
9786611791308
6611791302
0511428219
9780511428210
0511427603
9780511427602
0511428928
9780511428920
9781281791306
128179130X

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