Impact of e-commerce on consumers and small firms /:

This publication deals with the impact of Information and Communications Technologies (ICT) on small businesses and consumers. Its coverage includes the adoption of ICT by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumers&#...

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Bibliographische Detailangaben
Weitere Verfasser: Zappalà, Salvatore, Gray, Colin, 1944 June 11-
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Aldershot, England ; Burlington, VT : Ashgate, ©2006.
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:This publication deals with the impact of Information and Communications Technologies (ICT) on small businesses and consumers. Its coverage includes the adoption of ICT by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumers' online purchasing decisions.
Beschreibung:1 online resource (xv, 264 pages) : illustrations
Bibliographie:Includes bibliographical references and index.
ISBN:9780754681229
075468122X
1351155989
9781351155984
9786611097257
6611097252

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