Library management and marketing in a multicultural world :: proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006 /
Addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. Describes successful programs designed to promote libraries within a community, nation, or academic community.
Gespeichert in:
| Körperschaften: | , |
|---|---|
| Weitere Verfasser: | |
| Format: | Elektronisch Tagungsbericht E-Book |
| Sprache: | English |
| Veröffentlicht: |
Mü̈nchen :
Saur,
2007.
|
| Schriftenreihe: | IFLA publications ;
125. |
| Schlagworte: | |
| Online-Zugang: | DE-862 DE-863 |
| Zusammenfassung: | Addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. Describes successful programs designed to promote libraries within a community, nation, or academic community. |
| Beschreibung: | 1 online resource (xvi, 366 pages :) |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9783598440267 359844026X 9783598220326 3598220324 1283403463 9781283403467 9786613403469 6613403466 |
| ISSN: | 0344-6891 ; |
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| 245 | 1 | 0 | |a Library management and marketing in a multicultural world : |b proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006 / |c edited by James L. Mullins. |
| 260 | |a Mü̈nchen : |b Saur, |c 2007. | ||
| 300 | |a 1 online resource (xvi, 366 pages :) | ||
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| 504 | |a Includes bibliographical references. | ||
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| 505 | 0 | |a Think globally, act locally-manage multiculturally -- Angels Massisimo -- Glimpses of the "marketing library and information services" -- Dinesh K. Gupta -- The University of Tennessee libraries transformation plan: realigning the research library for 21st century students and scholars -- Barbara I. Dewey -- The marketing of library services to the marginalized -- Bharati Sen -- Marketing academic library resources and information services to international students -- Cuiying Mu -- Reaching offshore: a partnership approach to marketing Australian University libraries' services to offshore students -- Lily Gao -- Target the staff, then target the market: how academic librarians can successfully reach the minds of new generations of students -- Louisa McLam, Colin Storey & Teresa To -- Different strokes for different folks: strategies in promoting library services to international customers-A case study -- Grace Saw & Fei Yu -- Dealing with evidence based management: roles and dimensions of library services promotion -- Leonor Gaspar Pinto & Paula Ochoa -- The impact of health informatization on the organization and administration of medical libraries in China -- Li Zhang, Chunhua Yang & Guizhi Wang -- How to promote library services: academic libraries in India -- Preeti Mahajan & Rupak Chakravarty -- Library usage and readership enhancement: best practices to promote library services of CORD, NIRD -- Tella Rama Devi -- From Australia to China online: delivery of online library services to off-shore students in China -- Sharon Karasmanis -- Globalization and library management: practical ideas for effective strategic methods -- Antonia Arahova & Sarantos Kapidakis -- Intercultural dialogue in the public library: the experience of the District 2 Library in Terrassa, Barcelona -- Maria Gental Morral -- Dynamics of marketing library services to disadvantaged communities: promoting knowledge seeking behavior -- Muhammad Kamran Naqi Khan, Muhammad Anwar Ejaz & Aamir Ghafoor Ch. -- The public library: environment for the formulation of risk indicators in the information society -- Ana Perez-Lopez, Javier Lopez-Gijon & Carmen Galvez -- With multiculturalism as a backdrop, the re-positioning of digital information services in Chinese public libraries -- Tong Zhang -- Beyond promotion-the destination library: the national library of Singapore case story -- Wee Pin Wan -- Librarians' professional values and perspectives in the era of the digital library -- Keqian Xu -- Think multiculturally, recruit nationally, relate locally: library campaigns in the Netherlands and Denmark -- Marian Koren -- The impact of globalization on library management and marketing -- Ronghui Su & Qingming Yang -- Developing future library leaders in the context of globalization with an analysis on cultural intelligence -- Xuemao Wang & Chang Su -- The library and cultural patterns in lending statistics -- Maja Coltura & Bart Vercruyssen -- Using the feedback loop to create a marketing campaign -- Jill Cousins -- Performance measurement of metadata management -- Leon Zhao -- Knowledge society of digital librarians' blogging information management -- Xiaowen Ding. | |
| 520 | |a Addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. Describes successful programs designed to promote libraries within a community, nation, or academic community. | ||
| 546 | |a English. | ||
| 650 | 0 | |a Library administration |v Congresses. | |
| 650 | 0 | |a Libraries |x Marketing |v Congresses. | |
| 650 | 6 | |a Bibliothèques |x Administration |v Congrès. | |
| 650 | 6 | |a Bibliothèques |x Marketing |v Congrès. | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Library & Information Science |x Administration & Management. |2 bisacsh | |
| 650 | 7 | |a Libraries |x Marketing |2 fast | |
| 650 | 7 | |a Library administration |2 fast | |
| 650 | 1 | 7 | |a Bibliotheekbeheer. |2 gtt |
| 650 | 1 | 7 | |a Marketing. |2 gtt |
| 655 | 7 | |a Conference papers and proceedings |2 fast | |
| 700 | 1 | |a Mullins, James L., |d 1949- |1 https://id.oclc.org/worldcat/entity/E39PCjxHt3GYg3CXKXKjjR4vf3 |0 http://id.loc.gov/authorities/names/n85114865 | |
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| 758 | |i has work: |a Library management and marketing in a multicultural world (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFBPyBPmRrRyJHBcWMvwkC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a IFLA Management and Marketing Section Conference (2006 : Shanghai, China). |t Library management and marketing in a multicultural world. |d Mü̈nchen : Saur, 2007 |z 9783598220326 |z 3598220324 |w (OCoLC)144607780 |
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| adam_text | |
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| author2 | Mullins, James L., 1949- |
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| author_corporate | IFLA Management and Marketing Section Conference Shanghai, China International Federation of Library Associations and Institutions. Management and Marketing Section |
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| contents | Think globally, act locally-manage multiculturally -- Angels Massisimo -- Glimpses of the "marketing library and information services" -- Dinesh K. Gupta -- The University of Tennessee libraries transformation plan: realigning the research library for 21st century students and scholars -- Barbara I. Dewey -- The marketing of library services to the marginalized -- Bharati Sen -- Marketing academic library resources and information services to international students -- Cuiying Mu -- Reaching offshore: a partnership approach to marketing Australian University libraries' services to offshore students -- Lily Gao -- Target the staff, then target the market: how academic librarians can successfully reach the minds of new generations of students -- Louisa McLam, Colin Storey & Teresa To -- Different strokes for different folks: strategies in promoting library services to international customers-A case study -- Grace Saw & Fei Yu -- Dealing with evidence based management: roles and dimensions of library services promotion -- Leonor Gaspar Pinto & Paula Ochoa -- The impact of health informatization on the organization and administration of medical libraries in China -- Li Zhang, Chunhua Yang & Guizhi Wang -- How to promote library services: academic libraries in India -- Preeti Mahajan & Rupak Chakravarty -- Library usage and readership enhancement: best practices to promote library services of CORD, NIRD -- Tella Rama Devi -- From Australia to China online: delivery of online library services to off-shore students in China -- Sharon Karasmanis -- Globalization and library management: practical ideas for effective strategic methods -- Antonia Arahova & Sarantos Kapidakis -- Intercultural dialogue in the public library: the experience of the District 2 Library in Terrassa, Barcelona -- Maria Gental Morral -- Dynamics of marketing library services to disadvantaged communities: promoting knowledge seeking behavior -- Muhammad Kamran Naqi Khan, Muhammad Anwar Ejaz & Aamir Ghafoor Ch. -- The public library: environment for the formulation of risk indicators in the information society -- Ana Perez-Lopez, Javier Lopez-Gijon & Carmen Galvez -- With multiculturalism as a backdrop, the re-positioning of digital information services in Chinese public libraries -- Tong Zhang -- Beyond promotion-the destination library: the national library of Singapore case story -- Wee Pin Wan -- Librarians' professional values and perspectives in the era of the digital library -- Keqian Xu -- Think multiculturally, recruit nationally, relate locally: library campaigns in the Netherlands and Denmark -- Marian Koren -- The impact of globalization on library management and marketing -- Ronghui Su & Qingming Yang -- Developing future library leaders in the context of globalization with an analysis on cultural intelligence -- Xuemao Wang & Chang Su -- The library and cultural patterns in lending statistics -- Maja Coltura & Bart Vercruyssen -- Using the feedback loop to create a marketing campaign -- Jill Cousins -- Performance measurement of metadata management -- Leon Zhao -- Knowledge society of digital librarians' blogging information management -- Xiaowen Ding. |
| ctrlnum | (OCoLC)319959290 |
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| discipline | Allgemeines |
| format | Electronic Conference Proceeding eBook |
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| genre | Conference papers and proceedings fast |
| genre_facet | Conference papers and proceedings |
| id | ZDB-4-EBA-ocn319959290 |
| illustrated | Illustrated |
| indexdate | 2025-03-18T14:14:45Z |
| institution | BVB |
| institution_GND | http://id.loc.gov/authorities/names/n2013015312 http://id.loc.gov/authorities/names/no2004087311 |
| isbn | 9783598440267 359844026X 9783598220326 3598220324 1283403463 9781283403467 9786613403469 6613403466 |
| issn | 0344-6891 ; |
| language | English |
| oclc_num | 319959290 |
| open_access_boolean | |
| owner | MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 1 online resource (xvi, 366 pages :) |
| psigel | ZDB-4-EBA FWS_PDA_EBA ZDB-4-EBA |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Saur, |
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| series | IFLA publications ; |
| series2 | IFLA publications, |
| spelling | IFLA Management and Marketing Section Conference (2006 : Shanghai, China) http://id.loc.gov/authorities/names/n2013015312 Library management and marketing in a multicultural world : proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006 / edited by James L. Mullins. Mü̈nchen : Saur, 2007. 1 online resource (xvi, 366 pages :) text txt rdacontent computer c rdamedia online resource cr rdacarrier IFLA publications, 0344-6891 ; 125 Includes bibliographical references. Print version record. Think globally, act locally-manage multiculturally -- Angels Massisimo -- Glimpses of the "marketing library and information services" -- Dinesh K. Gupta -- The University of Tennessee libraries transformation plan: realigning the research library for 21st century students and scholars -- Barbara I. Dewey -- The marketing of library services to the marginalized -- Bharati Sen -- Marketing academic library resources and information services to international students -- Cuiying Mu -- Reaching offshore: a partnership approach to marketing Australian University libraries' services to offshore students -- Lily Gao -- Target the staff, then target the market: how academic librarians can successfully reach the minds of new generations of students -- Louisa McLam, Colin Storey & Teresa To -- Different strokes for different folks: strategies in promoting library services to international customers-A case study -- Grace Saw & Fei Yu -- Dealing with evidence based management: roles and dimensions of library services promotion -- Leonor Gaspar Pinto & Paula Ochoa -- The impact of health informatization on the organization and administration of medical libraries in China -- Li Zhang, Chunhua Yang & Guizhi Wang -- How to promote library services: academic libraries in India -- Preeti Mahajan & Rupak Chakravarty -- Library usage and readership enhancement: best practices to promote library services of CORD, NIRD -- Tella Rama Devi -- From Australia to China online: delivery of online library services to off-shore students in China -- Sharon Karasmanis -- Globalization and library management: practical ideas for effective strategic methods -- Antonia Arahova & Sarantos Kapidakis -- Intercultural dialogue in the public library: the experience of the District 2 Library in Terrassa, Barcelona -- Maria Gental Morral -- Dynamics of marketing library services to disadvantaged communities: promoting knowledge seeking behavior -- Muhammad Kamran Naqi Khan, Muhammad Anwar Ejaz & Aamir Ghafoor Ch. -- The public library: environment for the formulation of risk indicators in the information society -- Ana Perez-Lopez, Javier Lopez-Gijon & Carmen Galvez -- With multiculturalism as a backdrop, the re-positioning of digital information services in Chinese public libraries -- Tong Zhang -- Beyond promotion-the destination library: the national library of Singapore case story -- Wee Pin Wan -- Librarians' professional values and perspectives in the era of the digital library -- Keqian Xu -- Think multiculturally, recruit nationally, relate locally: library campaigns in the Netherlands and Denmark -- Marian Koren -- The impact of globalization on library management and marketing -- Ronghui Su & Qingming Yang -- Developing future library leaders in the context of globalization with an analysis on cultural intelligence -- Xuemao Wang & Chang Su -- The library and cultural patterns in lending statistics -- Maja Coltura & Bart Vercruyssen -- Using the feedback loop to create a marketing campaign -- Jill Cousins -- Performance measurement of metadata management -- Leon Zhao -- Knowledge society of digital librarians' blogging information management -- Xiaowen Ding. Addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. Describes successful programs designed to promote libraries within a community, nation, or academic community. English. Library administration Congresses. Libraries Marketing Congresses. Bibliothèques Administration Congrès. Bibliothèques Marketing Congrès. LANGUAGE ARTS & DISCIPLINES Library & Information Science Administration & Management. bisacsh Libraries Marketing fast Library administration fast Bibliotheekbeheer. gtt Marketing. gtt Conference papers and proceedings fast Mullins, James L., 1949- https://id.oclc.org/worldcat/entity/E39PCjxHt3GYg3CXKXKjjR4vf3 http://id.loc.gov/authorities/names/n85114865 International Federation of Library Associations and Institutions. Management and Marketing Section. http://id.loc.gov/authorities/names/no2004087311 has work: Library management and marketing in a multicultural world (Text) https://id.oclc.org/worldcat/entity/E39PCFBPyBPmRrRyJHBcWMvwkC https://id.oclc.org/worldcat/ontology/hasWork Print version: IFLA Management and Marketing Section Conference (2006 : Shanghai, China). Library management and marketing in a multicultural world. Mü̈nchen : Saur, 2007 9783598220326 3598220324 (OCoLC)144607780 IFLA publications ; 125. |
| spellingShingle | Library management and marketing in a multicultural world : proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006 / IFLA publications ; Think globally, act locally-manage multiculturally -- Angels Massisimo -- Glimpses of the "marketing library and information services" -- Dinesh K. Gupta -- The University of Tennessee libraries transformation plan: realigning the research library for 21st century students and scholars -- Barbara I. Dewey -- The marketing of library services to the marginalized -- Bharati Sen -- Marketing academic library resources and information services to international students -- Cuiying Mu -- Reaching offshore: a partnership approach to marketing Australian University libraries' services to offshore students -- Lily Gao -- Target the staff, then target the market: how academic librarians can successfully reach the minds of new generations of students -- Louisa McLam, Colin Storey & Teresa To -- Different strokes for different folks: strategies in promoting library services to international customers-A case study -- Grace Saw & Fei Yu -- Dealing with evidence based management: roles and dimensions of library services promotion -- Leonor Gaspar Pinto & Paula Ochoa -- The impact of health informatization on the organization and administration of medical libraries in China -- Li Zhang, Chunhua Yang & Guizhi Wang -- How to promote library services: academic libraries in India -- Preeti Mahajan & Rupak Chakravarty -- Library usage and readership enhancement: best practices to promote library services of CORD, NIRD -- Tella Rama Devi -- From Australia to China online: delivery of online library services to off-shore students in China -- Sharon Karasmanis -- Globalization and library management: practical ideas for effective strategic methods -- Antonia Arahova & Sarantos Kapidakis -- Intercultural dialogue in the public library: the experience of the District 2 Library in Terrassa, Barcelona -- Maria Gental Morral -- Dynamics of marketing library services to disadvantaged communities: promoting knowledge seeking behavior -- Muhammad Kamran Naqi Khan, Muhammad Anwar Ejaz & Aamir Ghafoor Ch. -- The public library: environment for the formulation of risk indicators in the information society -- Ana Perez-Lopez, Javier Lopez-Gijon & Carmen Galvez -- With multiculturalism as a backdrop, the re-positioning of digital information services in Chinese public libraries -- Tong Zhang -- Beyond promotion-the destination library: the national library of Singapore case story -- Wee Pin Wan -- Librarians' professional values and perspectives in the era of the digital library -- Keqian Xu -- Think multiculturally, recruit nationally, relate locally: library campaigns in the Netherlands and Denmark -- Marian Koren -- The impact of globalization on library management and marketing -- Ronghui Su & Qingming Yang -- Developing future library leaders in the context of globalization with an analysis on cultural intelligence -- Xuemao Wang & Chang Su -- The library and cultural patterns in lending statistics -- Maja Coltura & Bart Vercruyssen -- Using the feedback loop to create a marketing campaign -- Jill Cousins -- Performance measurement of metadata management -- Leon Zhao -- Knowledge society of digital librarians' blogging information management -- Xiaowen Ding. Library administration Congresses. Libraries Marketing Congresses. Bibliothèques Administration Congrès. Bibliothèques Marketing Congrès. LANGUAGE ARTS & DISCIPLINES Library & Information Science Administration & Management. bisacsh Libraries Marketing fast Library administration fast Bibliotheekbeheer. gtt Marketing. gtt |
| title | Library management and marketing in a multicultural world : proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006 / |
| title_auth | Library management and marketing in a multicultural world : proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006 / |
| title_exact_search | Library management and marketing in a multicultural world : proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006 / |
| title_full | Library management and marketing in a multicultural world : proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006 / edited by James L. Mullins. |
| title_fullStr | Library management and marketing in a multicultural world : proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006 / edited by James L. Mullins. |
| title_full_unstemmed | Library management and marketing in a multicultural world : proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006 / edited by James L. Mullins. |
| title_short | Library management and marketing in a multicultural world : |
| title_sort | library management and marketing in a multicultural world proceedings of the 2006 ifla management and marketing section s conference shanghai 16 17 august 2006 |
| title_sub | proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006 / |
| topic | Library administration Congresses. Libraries Marketing Congresses. Bibliothèques Administration Congrès. Bibliothèques Marketing Congrès. LANGUAGE ARTS & DISCIPLINES Library & Information Science Administration & Management. bisacsh Libraries Marketing fast Library administration fast Bibliotheekbeheer. gtt Marketing. gtt |
| topic_facet | Library administration Congresses. Libraries Marketing Congresses. Bibliothèques Administration Congrès. Bibliothèques Marketing Congrès. LANGUAGE ARTS & DISCIPLINES Library & Information Science Administration & Management. Libraries Marketing Library administration Bibliotheekbeheer. Marketing. Conference papers and proceedings |
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