Powers of persuasion :: the inside story of British advertising : 1951-2000 /
During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, and case histories - written from the inside by one of the industry's lea...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oxford, UK :
Oxford University Press,
2008.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, and case histories - written from the inside by one of the industry's leaders and best-known commentators. - ;During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect. |
| Beschreibung: | 1 online resource (288 pages, 8 unnumbered pages of plates) : illustrations (some color) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 0199228019 9780199228010 9780191551727 0191551724 1282053167 9781282053168 |
Internformat
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| 100 | 1 | |a Fletcher, Winston. |0 http://id.loc.gov/authorities/names/n83196192 | |
| 245 | 1 | 0 | |a Powers of persuasion : |b the inside story of British advertising : 1951-2000 / |c Winston Fletcher. |
| 260 | |a Oxford, UK : |b Oxford University Press, |c 2008. | ||
| 300 | |a 1 online resource (288 pages, 8 unnumbered pages of plates) : |b illustrations (some color) | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a 1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future. | |
| 520 | |a During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, and case histories - written from the inside by one of the industry's leaders and best-known commentators. - ;During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Advertising |z Great Britain |x History |y 20th century. | |
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| 648 | 7 | |a 1900-1999 |2 fast | |
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| 758 | |i has work: |a Powers of persuasion (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGhQFt3xHtH9HdWYvdw4D3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Fletcher, Winston. |t Powers of persuasion. |d Oxford, UK : Oxford University Press, 2008 |w (DLC) 2008004129 |
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| author | Fletcher, Winston |
| author_GND | http://id.loc.gov/authorities/names/n83196192 |
| author_facet | Fletcher, Winston |
| author_role | |
| author_sort | Fletcher, Winston |
| author_variant | w f wf |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
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| contents | 1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future. |
| ctrlnum | (OCoLC)319212835 |
| dewey-full | 659.1094122 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.10941 22 |
| dewey-search | 659.10941 22 |
| dewey-sort | 3659.10941 222 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| era | 1900-1999 fast |
| era_facet | 1900-1999 |
| format | Electronic eBook |
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| geographic | Great Britain fast https://id.oclc.org/worldcat/entity/E39PBJdmp7p3cx8hpmJ8HvmTpP |
| geographic_facet | Great Britain |
| id | ZDB-4-EBA-ocn319212835 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:16:44Z |
| institution | BVB |
| isbn | 0199228019 9780199228010 9780191551727 0191551724 1282053167 9781282053168 |
| language | English |
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| spelling | Fletcher, Winston. http://id.loc.gov/authorities/names/n83196192 Powers of persuasion : the inside story of British advertising : 1951-2000 / Winston Fletcher. Oxford, UK : Oxford University Press, 2008. 1 online resource (288 pages, 8 unnumbered pages of plates) : illustrations (some color) text txt rdacontent computer c rdamedia online resource cr rdacarrier data file Includes bibliographical references and index. 1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future. During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, and case histories - written from the inside by one of the industry's leaders and best-known commentators. - ;During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect. Print version record. Advertising Great Britain History 20th century. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising fast Great Britain fast https://id.oclc.org/worldcat/entity/E39PBJdmp7p3cx8hpmJ8HvmTpP 1900-1999 fast History fast has work: Powers of persuasion (Text) https://id.oclc.org/worldcat/entity/E39PCGhQFt3xHtH9HdWYvdw4D3 https://id.oclc.org/worldcat/ontology/hasWork Print version: Fletcher, Winston. Powers of persuasion. Oxford, UK : Oxford University Press, 2008 (DLC) 2008004129 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=271241 Volltext |
| spellingShingle | Fletcher, Winston Powers of persuasion : the inside story of British advertising : 1951-2000 / 1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future. Advertising Great Britain History 20th century. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising fast |
| title | Powers of persuasion : the inside story of British advertising : 1951-2000 / |
| title_auth | Powers of persuasion : the inside story of British advertising : 1951-2000 / |
| title_exact_search | Powers of persuasion : the inside story of British advertising : 1951-2000 / |
| title_full | Powers of persuasion : the inside story of British advertising : 1951-2000 / Winston Fletcher. |
| title_fullStr | Powers of persuasion : the inside story of British advertising : 1951-2000 / Winston Fletcher. |
| title_full_unstemmed | Powers of persuasion : the inside story of British advertising : 1951-2000 / Winston Fletcher. |
| title_short | Powers of persuasion : |
| title_sort | powers of persuasion the inside story of british advertising 1951 2000 |
| title_sub | the inside story of British advertising : 1951-2000 / |
| topic | Advertising Great Britain History 20th century. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising fast |
| topic_facet | Advertising Great Britain History 20th century. BUSINESS & ECONOMICS Advertising & Promotion. Advertising Great Britain History |
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