Twitter means business :: how microblogging can help or hurt your company /
Millions of internet users have fallen in love with the Twitter "microblogging" service, which lets them swap brief text "tweets". Now companies are embracing the service to engage customers, promote products and monitor what is being said about their brands.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cupertino, CA :
HappyAbout.info,
©2008.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Millions of internet users have fallen in love with the Twitter "microblogging" service, which lets them swap brief text "tweets". Now companies are embracing the service to engage customers, promote products and monitor what is being said about their brands. |
| Beschreibung: | 1 online resource (141 pages) |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9781600051197 1600051197 |
Internformat
MARC
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| 100 | 1 | |a Ojeda-Zapata, Julio. | |
| 245 | 1 | 0 | |a Twitter means business : |b how microblogging can help or hurt your company / |c by Julio Ojeda-Zapata. |
| 246 | 3 | 0 | |a How microblogging can help or hurt your company |
| 260 | |a Cupertino, CA : |b HappyAbout.info, |c ©2008. | ||
| 300 | |a 1 online resource (141 pages) | ||
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| 505 | 0 | |a Foreword -- ch. 1. Why Twitter means business -- ch. 2. Five companies on Twitter -- ch. 3. More companies on Twitter ch. 4. Twitter and public relations -- ch. 5. Twitter veterans speak out -- ch. 6. Twitter tips, tricks and tools -- Epilogue -- Afterword. | |
| 520 | |a Millions of internet users have fallen in love with the Twitter "microblogging" service, which lets them swap brief text "tweets". Now companies are embracing the service to engage customers, promote products and monitor what is being said about their brands. | ||
| 546 | |a English. | ||
| 650 | 0 | |a Internet marketing. |0 http://id.loc.gov/authorities/subjects/sh95005028 | |
| 650 | 0 | |a Business communication. |0 http://id.loc.gov/authorities/subjects/sh87004551 | |
| 650 | 0 | |a Online social networks. |0 http://id.loc.gov/authorities/subjects/sh2006006990 | |
| 650 | 0 | |a Social media. |0 http://id.loc.gov/authorities/subjects/sh2006007023 | |
| 650 | 2 | |a Social Media |0 https://id.nlm.nih.gov/mesh/D061108 | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Communication dans l'entreprise. | |
| 650 | 6 | |a Réseaux sociaux (Internet) | |
| 650 | 6 | |a Médias sociaux. | |
| 650 | 7 | |a social media. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x International |x Marketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Exports & Imports. |2 bisacsh | |
| 650 | 7 | |a Business communication |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Online social networks |2 fast | |
| 650 | 7 | |a Social media |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Ojeda-Zapata, Julio. |t Twitter means business. |d Cupertino, CA : HappyAbout.info, ©2008 |z 9781600051180 |z 1600051189 |w (OCoLC)297118565 |
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| adam_text | |
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| author | Ojeda-Zapata, Julio |
| author_facet | Ojeda-Zapata, Julio |
| author_role | |
| author_sort | Ojeda-Zapata, Julio |
| author_variant | j o z joz |
| building | Verbundindex |
| bvnumber | localFWS |
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| collection | ZDB-4-EBA |
| contents | Foreword -- ch. 1. Why Twitter means business -- ch. 2. Five companies on Twitter -- ch. 3. More companies on Twitter ch. 4. Twitter and public relations -- ch. 5. Twitter veterans speak out -- ch. 6. Twitter tips, tricks and tools -- Epilogue -- Afterword. |
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| dewey-raw | 658.8/4 |
| dewey-search | 658.8/4 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| spelling | Ojeda-Zapata, Julio. Twitter means business : how microblogging can help or hurt your company / by Julio Ojeda-Zapata. How microblogging can help or hurt your company Cupertino, CA : HappyAbout.info, ©2008. 1 online resource (141 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Print version record. Includes bibliographical references. Foreword -- ch. 1. Why Twitter means business -- ch. 2. Five companies on Twitter -- ch. 3. More companies on Twitter ch. 4. Twitter and public relations -- ch. 5. Twitter veterans speak out -- ch. 6. Twitter tips, tricks and tools -- Epilogue -- Afterword. Millions of internet users have fallen in love with the Twitter "microblogging" service, which lets them swap brief text "tweets". Now companies are embracing the service to engage customers, promote products and monitor what is being said about their brands. English. Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Business communication. http://id.loc.gov/authorities/subjects/sh87004551 Online social networks. http://id.loc.gov/authorities/subjects/sh2006006990 Social media. http://id.loc.gov/authorities/subjects/sh2006007023 Social Media https://id.nlm.nih.gov/mesh/D061108 Marketing sur Internet. Communication dans l'entreprise. Réseaux sociaux (Internet) Médias sociaux. social media. aat BUSINESS & ECONOMICS International Marketing. bisacsh BUSINESS & ECONOMICS Marketing Multilevel. bisacsh BUSINESS & ECONOMICS Exports & Imports. bisacsh Business communication fast Internet marketing fast Online social networks fast Social media fast Print version: Ojeda-Zapata, Julio. Twitter means business. Cupertino, CA : HappyAbout.info, ©2008 9781600051180 1600051189 (OCoLC)297118565 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=253540 Volltext |
| spellingShingle | Ojeda-Zapata, Julio Twitter means business : how microblogging can help or hurt your company / Foreword -- ch. 1. Why Twitter means business -- ch. 2. Five companies on Twitter -- ch. 3. More companies on Twitter ch. 4. Twitter and public relations -- ch. 5. Twitter veterans speak out -- ch. 6. Twitter tips, tricks and tools -- Epilogue -- Afterword. Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Business communication. http://id.loc.gov/authorities/subjects/sh87004551 Online social networks. http://id.loc.gov/authorities/subjects/sh2006006990 Social media. http://id.loc.gov/authorities/subjects/sh2006007023 Social Media https://id.nlm.nih.gov/mesh/D061108 Marketing sur Internet. Communication dans l'entreprise. Réseaux sociaux (Internet) Médias sociaux. social media. aat BUSINESS & ECONOMICS International Marketing. bisacsh BUSINESS & ECONOMICS Marketing Multilevel. bisacsh BUSINESS & ECONOMICS Exports & Imports. bisacsh Business communication fast Internet marketing fast Online social networks fast Social media fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh95005028 http://id.loc.gov/authorities/subjects/sh87004551 http://id.loc.gov/authorities/subjects/sh2006006990 http://id.loc.gov/authorities/subjects/sh2006007023 https://id.nlm.nih.gov/mesh/D061108 |
| title | Twitter means business : how microblogging can help or hurt your company / |
| title_alt | How microblogging can help or hurt your company |
| title_auth | Twitter means business : how microblogging can help or hurt your company / |
| title_exact_search | Twitter means business : how microblogging can help or hurt your company / |
| title_full | Twitter means business : how microblogging can help or hurt your company / by Julio Ojeda-Zapata. |
| title_fullStr | Twitter means business : how microblogging can help or hurt your company / by Julio Ojeda-Zapata. |
| title_full_unstemmed | Twitter means business : how microblogging can help or hurt your company / by Julio Ojeda-Zapata. |
| title_short | Twitter means business : |
| title_sort | twitter means business how microblogging can help or hurt your company |
| title_sub | how microblogging can help or hurt your company / |
| topic | Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Business communication. http://id.loc.gov/authorities/subjects/sh87004551 Online social networks. http://id.loc.gov/authorities/subjects/sh2006006990 Social media. http://id.loc.gov/authorities/subjects/sh2006007023 Social Media https://id.nlm.nih.gov/mesh/D061108 Marketing sur Internet. Communication dans l'entreprise. Réseaux sociaux (Internet) Médias sociaux. social media. aat BUSINESS & ECONOMICS International Marketing. bisacsh BUSINESS & ECONOMICS Marketing Multilevel. bisacsh BUSINESS & ECONOMICS Exports & Imports. bisacsh Business communication fast Internet marketing fast Online social networks fast Social media fast |
| topic_facet | Internet marketing. Business communication. Online social networks. Social media. Social Media Marketing sur Internet. Communication dans l'entreprise. Réseaux sociaux (Internet) Médias sociaux. social media. BUSINESS & ECONOMICS International Marketing. BUSINESS & ECONOMICS Marketing Multilevel. BUSINESS & ECONOMICS Exports & Imports. Business communication Internet marketing Online social networks Social media |
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