Business cases for info pros :: here's why, here's how /

"An inherent challenge for information professionals involves often difficult-to-quantify contributions of their initiatives to an organization's bottom line and the elusive ROI calculation. In this practical guide, Ulla de Stricker explains why, when, and how a formal business case can be...

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Bibliographische Detailangaben
1. Verfasser: De Stricker, Ulla
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Medford, N.J. : Information Today, ©2008.
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Online-Zugang:Volltext
Zusammenfassung:"An inherent challenge for information professionals involves often difficult-to-quantify contributions of their initiatives to an organization's bottom line and the elusive ROI calculation. In this practical guide, Ulla de Stricker explains why, when, and how a formal business case can be used as an effective tool for gaining support for information-based projects. De Stricker discusses the psychology of decision making and demonstrates a logically sequenced progression for structuring a business case-from identifying the "problem, need, or opportunity" to proposing viable solutions and ensuring the presentation is delivered with impact. Her how-to advice is supported by case studies illustrating various approaches to creating successful business case documents."--
Beschreibung:Includes index.
Beschreibung:1 online resource (x, 107 pages)
ISBN:9781573879293
1573879290
9781573879002
1573879002

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