The she spot :: why women are the market for changing the world--and how to reach them /
Offers social change organisations with recommendations for leveraging the untapped power of women for positive change through fundraising, advocacy and the ballot box.
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
San Francisco :
Berrett-Koehler Publishers,
©2008.
|
| Edition: | 1st ed. |
| Series: | BK business book.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | Offers social change organisations with recommendations for leveraging the untapped power of women for positive change through fundraising, advocacy and the ballot box. |
| Physical Description: | 1 online resource (xxiii, 187 pages) |
| Bibliography: | Includes bibliographical references (pages 157-168) and index. |
| ISBN: | 9781576757833 1576757838 9781609944285 1609944283 1282299204 9781282299207 9786612299209 6612299207 |
Staff View
MARC
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| 245 | 1 | 4 | |a The she spot : |b why women are the market for changing the world--and how to reach them / |c Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg. |
| 250 | |a 1st ed. | ||
| 260 | |a San Francisco : |b Berrett-Koehler Publishers, |c ©2008. | ||
| 300 | |a 1 online resource (xxiii, 187 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 490 | 1 | |a A BK business book | |
| 504 | |a Includes bibliographical references (pages 157-168) and index. | ||
| 505 | 0 | |a Introduction : A women-centered (marketing) revolution -- pt. 1. Understanding the she spot -- Why women matter -- How women think -- What women want -- pt. 2. How to hit the she spot -- Care -- Connect -- Cultivate -- Control -- pt. 3. Where to hit the she spot -- Where to reach women -- Segmenting the women's market -- Conclusion : The not-so-secret secret to changing the world. | |
| 520 | |a Offers social change organisations with recommendations for leveraging the untapped power of women for positive change through fundraising, advocacy and the ballot box. | ||
| 546 | |a English. | ||
| 650 | 0 | |a Women consumers |z United States. | |
| 650 | 0 | |a Social marketing |z United States. | |
| 650 | 0 | |a Women in nonprofit organizations |z United States. | |
| 650 | 6 | |a Consommatrices |z États-Unis. | |
| 650 | 6 | |a Marketing social |z États-Unis. | |
| 650 | 6 | |a Femmes dans les associations sans but lucratif |z États-Unis. | |
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| 650 | 7 | |a Women consumers |2 fast | |
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| 655 | 0 | |a Electronic books. | |
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| adam_text | |
| any_adam_object | |
| author | Witter, Lisa |
| author2 | Chen, Lisa, 1973- |
| author2_role | |
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| author_facet | Witter, Lisa Chen, Lisa, 1973- |
| author_role | |
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| contents | Introduction : A women-centered (marketing) revolution -- pt. 1. Understanding the she spot -- Why women matter -- How women think -- What women want -- pt. 2. How to hit the she spot -- Care -- Connect -- Cultivate -- Control -- pt. 3. Where to hit the she spot -- Where to reach women -- Segmenting the women's market -- Conclusion : The not-so-secret secret to changing the world. |
| ctrlnum | (OCoLC)313457272 |
| dewey-full | 658.8/34082 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/34082 |
| dewey-search | 658.8/34082 |
| dewey-sort | 3658.8 534082 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed. |
| format | Electronic eBook |
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| genre | Electronic books. |
| genre_facet | Electronic books. |
| geographic | United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq |
| geographic_facet | United States |
| id | ZDB-4-EBA-ocn313457272 |
| illustrated | Not Illustrated |
| indexdate | 2025-04-11T08:36:19Z |
| institution | BVB |
| isbn | 9781576757833 1576757838 9781609944285 1609944283 1282299204 9781282299207 9786612299209 6612299207 |
| language | English |
| oclc_num | 313457272 |
| open_access_boolean | |
| owner | MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 1 online resource (xxiii, 187 pages) |
| psigel | ZDB-4-EBA FWS_PDA_EBA ZDB-4-EBA |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Berrett-Koehler Publishers, |
| record_format | marc |
| series | BK business book. |
| series2 | A BK business book |
| spelling | Witter, Lisa. https://id.oclc.org/worldcat/entity/E39PBJqk8WvVy64bTbxH9bj9jC http://id.loc.gov/authorities/names/n2003111831 The she spot : why women are the market for changing the world--and how to reach them / Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg. 1st ed. San Francisco : Berrett-Koehler Publishers, ©2008. 1 online resource (xxiii, 187 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier A BK business book Includes bibliographical references (pages 157-168) and index. Introduction : A women-centered (marketing) revolution -- pt. 1. Understanding the she spot -- Why women matter -- How women think -- What women want -- pt. 2. How to hit the she spot -- Care -- Connect -- Cultivate -- Control -- pt. 3. Where to hit the she spot -- Where to reach women -- Segmenting the women's market -- Conclusion : The not-so-secret secret to changing the world. Offers social change organisations with recommendations for leveraging the untapped power of women for positive change through fundraising, advocacy and the ballot box. English. Women consumers United States. Social marketing United States. Women in nonprofit organizations United States. Consommatrices États-Unis. Marketing social États-Unis. Femmes dans les associations sans but lucratif États-Unis. BUSINESS & ECONOMICS Marketing Research. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh Social marketing fast Women consumers fast Women in nonprofit organizations fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Electronic books. Chen, Lisa, 1973- https://id.oclc.org/worldcat/entity/E39PCjF3TqPBpRd8gg97dGjjYP http://id.loc.gov/authorities/names/n2008016331 has work: The she spot (Text) https://id.oclc.org/worldcat/entity/E39PCFBCrtfdrFCmpPgRJD6V83 https://id.oclc.org/worldcat/ontology/hasWork Print version: Witter, Lisa. She spot. 1st ed. San Francisco : Berrett-Koehler Publishers, ©2008 9781576754726 (DLC) 2008009811 (OCoLC)213222933 BK business book. http://id.loc.gov/authorities/names/no2008121322 |
| spellingShingle | Witter, Lisa The she spot : why women are the market for changing the world--and how to reach them / BK business book. Introduction : A women-centered (marketing) revolution -- pt. 1. Understanding the she spot -- Why women matter -- How women think -- What women want -- pt. 2. How to hit the she spot -- Care -- Connect -- Cultivate -- Control -- pt. 3. Where to hit the she spot -- Where to reach women -- Segmenting the women's market -- Conclusion : The not-so-secret secret to changing the world. Women consumers United States. Social marketing United States. Women in nonprofit organizations United States. Consommatrices États-Unis. Marketing social États-Unis. Femmes dans les associations sans but lucratif États-Unis. BUSINESS & ECONOMICS Marketing Research. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh Social marketing fast Women consumers fast Women in nonprofit organizations fast |
| title | The she spot : why women are the market for changing the world--and how to reach them / |
| title_auth | The she spot : why women are the market for changing the world--and how to reach them / |
| title_exact_search | The she spot : why women are the market for changing the world--and how to reach them / |
| title_full | The she spot : why women are the market for changing the world--and how to reach them / Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg. |
| title_fullStr | The she spot : why women are the market for changing the world--and how to reach them / Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg. |
| title_full_unstemmed | The she spot : why women are the market for changing the world--and how to reach them / Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg. |
| title_short | The she spot : |
| title_sort | she spot why women are the market for changing the world and how to reach them |
| title_sub | why women are the market for changing the world--and how to reach them / |
| topic | Women consumers United States. Social marketing United States. Women in nonprofit organizations United States. Consommatrices États-Unis. Marketing social États-Unis. Femmes dans les associations sans but lucratif États-Unis. BUSINESS & ECONOMICS Marketing Research. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh Social marketing fast Women consumers fast Women in nonprofit organizations fast |
| topic_facet | Women consumers United States. Social marketing United States. Women in nonprofit organizations United States. Consommatrices États-Unis. Marketing social États-Unis. Femmes dans les associations sans but lucratif États-Unis. BUSINESS & ECONOMICS Marketing Research. BUSINESS & ECONOMICS Marketing General. Social marketing Women consumers Women in nonprofit organizations United States Electronic books. |
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