Flagship marketing /:
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon ; New York, NY :
Routledge,
2009.
|
| Schriftenreihe: | Routledge advances in management and business studies.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | 1 online resource (xvi, 224 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780203887080 0203887085 |
Internformat
MARC
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|---|---|---|---|
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| 003 | OCoLC | ||
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| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 090218s2009 enka ob 001 0 eng d | ||
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| 019 | |a 505152678 |a 646786215 | ||
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| 245 | 0 | 0 | |a Flagship marketing / |c edited by Tony Kent and Reva Brown. |
| 260 | |a Abingdon, Oxon ; |a New York, NY : |b Routledge, |c 2009. | ||
| 300 | |a 1 online resource (xvi, 224 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Routledge advances in management and business studies | |
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Concepts of flagships -- A classification approach to flagship stores -- Emotion and identity in flagship luxury design -- Virtual flagships and sociable media -- The flagship store : the luxury fashion retailing perspective -- Flagship shopping centres -- "From dome to dome" : exploring cultural flagships and their contribution to achieving regeneration goals -- A cultural quarter flagship : the MuseumsQuartier, Vienna -- The department store : the metropolitan flagship in national networks of fashion and consumption -- Wynn Lass Vegas : a flagship destination resort -- High-end "factory outlets" : new showcases of German carmakers -- What is a flagship supermarket? : an analysis of supermarket flagships in a historical context -- Virtual flagships. | |
| 650 | 0 | |a Flagship stores |x Marketing. | |
| 650 | 0 | |a Branding (Marketing) |0 http://id.loc.gov/authorities/subjects/sh2007006470 | |
| 650 | 0 | |a Place marketing. |0 http://id.loc.gov/authorities/subjects/sh00006853 | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Place marketing |2 fast | |
| 700 | 1 | |a Kent, Tony |q (A. E.) |1 https://id.oclc.org/worldcat/entity/E39PCjr7dQJ6pWwQ3fdCYC4kTb |0 http://id.loc.gov/authorities/names/n2003105123 | |
| 700 | 1 | |a Brown, Reva Berman, |d 1939- |1 https://id.oclc.org/worldcat/entity/E39PCjDpCdgJBCTYfdQ8kg9jBX |0 http://id.loc.gov/authorities/names/no2006036413 | |
| 758 | |i has work: |a Flagship marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGDqDR8bfbwM3ybTfmMgcd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t Flagship marketing. |d Abingdon, Oxon ; New York, NY : Routledge, 2009 |z 9780415436021 |z 0415436028 |w (DLC) 2008022259 |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocn309225821 |
|---|---|
| _version_ | 1816881686677291009 |
| adam_text | |
| any_adam_object | |
| author2 | Kent, Tony (A. E.) Brown, Reva Berman, 1939- |
| author2_role | |
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| author_GND | http://id.loc.gov/authorities/names/n2003105123 http://id.loc.gov/authorities/names/no2006036413 |
| author_facet | Kent, Tony (A. E.) Brown, Reva Berman, 1939- |
| author_sort | Kent, Tony |
| building | Verbundindex |
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| callnumber-first | H - Social Science |
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| callnumber-raw | HF5429 .F55 2009eb |
| callnumber-search | HF5429 .F55 2009eb |
| callnumber-sort | HF 45429 F55 42009EB |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBA |
| contents | Concepts of flagships -- A classification approach to flagship stores -- Emotion and identity in flagship luxury design -- Virtual flagships and sociable media -- The flagship store : the luxury fashion retailing perspective -- Flagship shopping centres -- "From dome to dome" : exploring cultural flagships and their contribution to achieving regeneration goals -- A cultural quarter flagship : the MuseumsQuartier, Vienna -- The department store : the metropolitan flagship in national networks of fashion and consumption -- Wynn Lass Vegas : a flagship destination resort -- High-end "factory outlets" : new showcases of German carmakers -- What is a flagship supermarket? : an analysis of supermarket flagships in a historical context -- Virtual flagships. |
| ctrlnum | (OCoLC)309225821 |
| dewey-full | 658.8/2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/2 |
| dewey-search | 658.8/2 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBA-ocn309225821 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:16:40Z |
| institution | BVB |
| isbn | 9780203887080 0203887085 |
| language | English |
| oclc_num | 309225821 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xvi, 224 pages) : illustrations |
| psigel | ZDB-4-EBA |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Routledge, |
| record_format | marc |
| series | Routledge advances in management and business studies. |
| series2 | Routledge advances in management and business studies |
| spelling | Flagship marketing / edited by Tony Kent and Reva Brown. Abingdon, Oxon ; New York, NY : Routledge, 2009. 1 online resource (xvi, 224 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Routledge advances in management and business studies Includes bibliographical references and index. Print version record. Concepts of flagships -- A classification approach to flagship stores -- Emotion and identity in flagship luxury design -- Virtual flagships and sociable media -- The flagship store : the luxury fashion retailing perspective -- Flagship shopping centres -- "From dome to dome" : exploring cultural flagships and their contribution to achieving regeneration goals -- A cultural quarter flagship : the MuseumsQuartier, Vienna -- The department store : the metropolitan flagship in national networks of fashion and consumption -- Wynn Lass Vegas : a flagship destination resort -- High-end "factory outlets" : new showcases of German carmakers -- What is a flagship supermarket? : an analysis of supermarket flagships in a historical context -- Virtual flagships. Flagship stores Marketing. Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Place marketing. http://id.loc.gov/authorities/subjects/sh00006853 Stratégie de marque. branding. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Branding (Marketing) fast Place marketing fast Kent, Tony (A. E.) https://id.oclc.org/worldcat/entity/E39PCjr7dQJ6pWwQ3fdCYC4kTb http://id.loc.gov/authorities/names/n2003105123 Brown, Reva Berman, 1939- https://id.oclc.org/worldcat/entity/E39PCjDpCdgJBCTYfdQ8kg9jBX http://id.loc.gov/authorities/names/no2006036413 has work: Flagship marketing (Text) https://id.oclc.org/worldcat/entity/E39PCGDqDR8bfbwM3ybTfmMgcd https://id.oclc.org/worldcat/ontology/hasWork Print version: Flagship marketing. Abingdon, Oxon ; New York, NY : Routledge, 2009 9780415436021 0415436028 (DLC) 2008022259 Routledge advances in management and business studies. http://id.loc.gov/authorities/names/n97011449 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=253775 Volltext |
| spellingShingle | Flagship marketing / Routledge advances in management and business studies. Concepts of flagships -- A classification approach to flagship stores -- Emotion and identity in flagship luxury design -- Virtual flagships and sociable media -- The flagship store : the luxury fashion retailing perspective -- Flagship shopping centres -- "From dome to dome" : exploring cultural flagships and their contribution to achieving regeneration goals -- A cultural quarter flagship : the MuseumsQuartier, Vienna -- The department store : the metropolitan flagship in national networks of fashion and consumption -- Wynn Lass Vegas : a flagship destination resort -- High-end "factory outlets" : new showcases of German carmakers -- What is a flagship supermarket? : an analysis of supermarket flagships in a historical context -- Virtual flagships. Flagship stores Marketing. Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Place marketing. http://id.loc.gov/authorities/subjects/sh00006853 Stratégie de marque. branding. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Branding (Marketing) fast Place marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2007006470 http://id.loc.gov/authorities/subjects/sh00006853 |
| title | Flagship marketing / |
| title_auth | Flagship marketing / |
| title_exact_search | Flagship marketing / |
| title_full | Flagship marketing / edited by Tony Kent and Reva Brown. |
| title_fullStr | Flagship marketing / edited by Tony Kent and Reva Brown. |
| title_full_unstemmed | Flagship marketing / edited by Tony Kent and Reva Brown. |
| title_short | Flagship marketing / |
| title_sort | flagship marketing |
| topic | Flagship stores Marketing. Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Place marketing. http://id.loc.gov/authorities/subjects/sh00006853 Stratégie de marque. branding. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Branding (Marketing) fast Place marketing fast |
| topic_facet | Flagship stores Marketing. Branding (Marketing) Place marketing. Stratégie de marque. branding. BUSINESS & ECONOMICS Advertising & Promotion. Place marketing |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=253775 |
| work_keys_str_mv | AT kenttony flagshipmarketing AT brownrevaberman flagshipmarketing |