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Marketing :: the retro revolution /

Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage. The rise of retro has led many to conclude that it represents the end of marketing, that...

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Bibliographische Detailangaben
1. Verfasser:	Brown, Stephen, 1955 March 23-
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	London ; Thousand Oaks, Calif. : SAGE, 2001.
Schlagworte:	Marketing. Marketing marketing. BUSINESS & ECONOMICS > Marketing > General. BUSINESS & ECONOMICS > Distribution.
Online-Zugang:	Volltext
Zusammenfassung:	Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that.
Beschreibung:	1 online resource (x, 262 pages :)
Bibliographie:	Includes bibliographical references ([p. 221]-258) and index.
ISBN:	9781847876232 1847876234 9781446220283 1446220281 128125102X 9781281251022 0761968504 9780761968504 0761968512 9780761968511 1446232301 9781446232309 9786611251024 6611251022

Internformat

MARC


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505	0		\|a Cover; Contents; Recuperating Marketing: On Commencing a Course of Retro Shock Treatment; INTRODUCTION -- LOOKING BACK TO SEE AHEAD; 1 Remembering Marketing: The Future is History; PART I PUTTING THE C̀ON' INTO CONCEPT; 2 Reviewing Marketing: The Defective Vision of Theodore Levitt; 3 Redeeming Marketing: The Spiritual Side of Trade; 4 Reconfiguring Marketing: The Greatest Sham on Earth; PART II DOWNSIZING STRATEGY; 5 Repositioning Marketing: Ballyhoo's Who; 6 Representing Marketing: The Secret of the Black Magic Box; 7 Replanning Marketing: If Ever a Whiz of a Swiz There Was.
520			\|a Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that.
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Datensatz im Suchindex

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author	Brown, Stephen, 1955 March 23-
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contents	Cover; Contents; Recuperating Marketing: On Commencing a Course of Retro Shock Treatment; INTRODUCTION -- LOOKING BACK TO SEE AHEAD; 1 Remembering Marketing: The Future is History; PART I PUTTING THE C̀ON' INTO CONCEPT; 2 Reviewing Marketing: The Defective Vision of Theodore Levitt; 3 Redeeming Marketing: The Spiritual Side of Trade; 4 Reconfiguring Marketing: The Greatest Sham on Earth; PART II DOWNSIZING STRATEGY; 5 Repositioning Marketing: Ballyhoo's Who; 6 Representing Marketing: The Secret of the Black Magic Box; 7 Replanning Marketing: If Ever a Whiz of a Swiz There Was.
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physical	1 online resource (x, 262 pages :)
psigel	ZDB-4-EBA
publishDate	2001
publishDateSearch	2001
publishDateSort	2001
publisher	SAGE,
record_format	marc
spelling	Brown, Stephen, 1955 March 23- https://id.oclc.org/worldcat/entity/E39PBJrckPqbqVv8FWg9m3VBfq http://id.loc.gov/authorities/names/n92106278 Marketing : the retro revolution / Stephen Brown. London ; Thousand Oaks, Calif. : SAGE, 2001. 1 online resource (x, 262 pages :) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references ([p. 221]-258) and index. Print version record. Cover; Contents; Recuperating Marketing: On Commencing a Course of Retro Shock Treatment; INTRODUCTION -- LOOKING BACK TO SEE AHEAD; 1 Remembering Marketing: The Future is History; PART I PUTTING THE C̀ON' INTO CONCEPT; 2 Reviewing Marketing: The Defective Vision of Theodore Levitt; 3 Redeeming Marketing: The Spiritual Side of Trade; 4 Reconfiguring Marketing: The Greatest Sham on Earth; PART II DOWNSIZING STRATEGY; 5 Repositioning Marketing: Ballyhoo's Who; 6 Representing Marketing: The Secret of the Black Magic Box; 7 Replanning Marketing: If Ever a Whiz of a Swiz There Was. Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that. English. Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing. marketing. aat BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Distribution. bisacsh Marketing fast Marketing. gtt has work: Marketing (Text) https://id.oclc.org/worldcat/entity/E39PCFKJT99HBQH9HWYHCH6D7b https://id.oclc.org/worldcat/ontology/hasWork Print version: Brown, Stephen, 1955- Marketing. London ; Thousand Oaks, Calif. : SAGE, 2001 0761968504 9780761968504 (DLC) 2001270044 (OCoLC)46332306 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251205 Volltext CBO01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251205 Volltext
spellingShingle	Brown, Stephen, 1955 March 23- Marketing : the retro revolution / Cover; Contents; Recuperating Marketing: On Commencing a Course of Retro Shock Treatment; INTRODUCTION -- LOOKING BACK TO SEE AHEAD; 1 Remembering Marketing: The Future is History; PART I PUTTING THE C̀ON' INTO CONCEPT; 2 Reviewing Marketing: The Defective Vision of Theodore Levitt; 3 Redeeming Marketing: The Spiritual Side of Trade; 4 Reconfiguring Marketing: The Greatest Sham on Earth; PART II DOWNSIZING STRATEGY; 5 Repositioning Marketing: Ballyhoo's Who; 6 Representing Marketing: The Secret of the Black Magic Box; 7 Replanning Marketing: If Ever a Whiz of a Swiz There Was. Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing. marketing. aat BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Distribution. bisacsh Marketing fast Marketing. gtt
subject_GND	http://id.loc.gov/authorities/subjects/sh85081333 https://id.nlm.nih.gov/mesh/D040541
title	Marketing : the retro revolution /
title_auth	Marketing : the retro revolution /
title_exact_search	Marketing : the retro revolution /
title_full	Marketing : the retro revolution / Stephen Brown.
title_fullStr	Marketing : the retro revolution / Stephen Brown.
title_full_unstemmed	Marketing : the retro revolution / Stephen Brown.
title_short	Marketing :
title_sort	marketing the retro revolution
title_sub	the retro revolution /
topic	Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing. marketing. aat BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Distribution. bisacsh Marketing fast Marketing. gtt
topic_facet	Marketing. Marketing marketing. BUSINESS & ECONOMICS Marketing General. BUSINESS & ECONOMICS Distribution.
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251205
work_keys_str_mv	AT brownstephen marketingtheretrorevolution

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