A very short, fairly interesting and reasonably cheap book about studying marketing /:
Packed full of lively debate & funny anecdotes, this book covers topics that students will recognise from their marketing course such as key thinkers & concepts, & some that they won't. It looks at areas that textbooks ignore, such as the development of marketing & raises argume...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks, CA :
Sage Publications,
2006.
|
| Schriftenreihe: | Very short, fairly interesting and reasonably cheap book about ... series.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Packed full of lively debate & funny anecdotes, this book covers topics that students will recognise from their marketing course such as key thinkers & concepts, & some that they won't. It looks at areas that textbooks ignore, such as the development of marketing & raises arguments that they won't have heard about in their lectures. |
| Beschreibung: | 1 online resource (146 pages) |
| Bibliographie: | Includes bibliographical references (pages 135-138) and index. |
| ISBN: | 9781847878908 1847878903 9781412930871 1412930871 9781412930888 141293088X |
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| contents | Introduction : studying marketing -- Proper subjects that preceded marketing -- economists -- Behavioural scientists -- Marketing as a proper subject -- marketing gurus and some of their thinking -- Marketing concepts and contexts -- Selling marketing. |
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| indexdate | 2024-10-25T16:16:59Z |
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| isbn | 9781847878908 1847878903 9781412930871 1412930871 9781412930888 141293088X |
| language | English |
| lccn | 2006925228 |
| oclc_num | 290535189 |
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| owner | MAIN |
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| physical | 1 online resource (146 pages) |
| psigel | ZDB-4-EBA |
| publishDate | 2006 |
| publishDateSearch | 2006 |
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| publisher | Sage Publications, |
| record_format | marc |
| series | Very short, fairly interesting and reasonably cheap book about ... series. |
| series2 | Very short, fairly interesting and reasonably cheap book about-- series |
| spelling | Blythe, Jim. A very short, fairly interesting and reasonably cheap book about studying marketing / Jim Blythe. Studying marketing Thousand Oaks, CA : Sage Publications, 2006. 1 online resource (146 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Very short, fairly interesting and reasonably cheap book about-- series Includes bibliographical references (pages 135-138) and index. Print version record. Machine generated contents note: Introduction : studying marketing -- pt. I Proper subjects that preceded marketing -- 1. economists -- 2. Behavioural scientists -- pt. II Marketing as a proper subject -- 3. marketing gurus and some of their thinking -- 4. Marketing concepts and contexts -- pt. III Selling marketing. Packed full of lively debate & funny anecdotes, this book covers topics that students will recognise from their marketing course such as key thinkers & concepts, & some that they won't. It looks at areas that textbooks ignore, such as the development of marketing & raises arguments that they won't have heard about in their lectures. Marketing Study and teaching. Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing Étude et enseignement. Marketing. marketing. aat BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Distribution. bisacsh Marketing fast Marketing Study and teaching fast has work: A very short, fairly interesting and reasonably cheap book about studying marketing (Text) https://id.oclc.org/worldcat/entity/E39PCH4jCTkpvpgX3RrMjBTY6C https://id.oclc.org/worldcat/ontology/hasWork Print version: Blythe, Jim. Very short, fairly interesting and reasonably cheap book about studying marketing. Thousand Oaks, CA : Sage Publications, 2006 (DLC) 2006925228 Very short, fairly interesting and reasonably cheap book about ... series. http://id.loc.gov/authorities/names/no2012032451 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251185 Volltext CBO01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251185 Volltext |
| spellingShingle | Blythe, Jim A very short, fairly interesting and reasonably cheap book about studying marketing / Very short, fairly interesting and reasonably cheap book about ... series. Introduction : studying marketing -- Proper subjects that preceded marketing -- economists -- Behavioural scientists -- Marketing as a proper subject -- marketing gurus and some of their thinking -- Marketing concepts and contexts -- Selling marketing. Marketing Study and teaching. Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing Étude et enseignement. Marketing. marketing. aat BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Distribution. bisacsh Marketing fast Marketing Study and teaching fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85081333 https://id.nlm.nih.gov/mesh/D040541 |
| title | A very short, fairly interesting and reasonably cheap book about studying marketing / |
| title_alt | Studying marketing Introduction : studying marketing -- Proper subjects that preceded marketing -- economists -- Behavioural scientists -- Marketing as a proper subject -- marketing gurus and some of their thinking -- Marketing concepts and contexts -- Selling marketing. |
| title_auth | A very short, fairly interesting and reasonably cheap book about studying marketing / |
| title_exact_search | A very short, fairly interesting and reasonably cheap book about studying marketing / |
| title_full | A very short, fairly interesting and reasonably cheap book about studying marketing / Jim Blythe. |
| title_fullStr | A very short, fairly interesting and reasonably cheap book about studying marketing / Jim Blythe. |
| title_full_unstemmed | A very short, fairly interesting and reasonably cheap book about studying marketing / Jim Blythe. |
| title_short | A very short, fairly interesting and reasonably cheap book about studying marketing / |
| title_sort | very short fairly interesting and reasonably cheap book about studying marketing |
| topic | Marketing Study and teaching. Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing Étude et enseignement. Marketing. marketing. aat BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Distribution. bisacsh Marketing fast Marketing Study and teaching fast |
| topic_facet | Marketing Study and teaching. Marketing. Marketing Marketing Étude et enseignement. marketing. BUSINESS & ECONOMICS Marketing General. BUSINESS & ECONOMICS Distribution. Marketing Study and teaching |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251185 |
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