The measure of democracy :: polling, market research, and public life, 1930-1945 /
Politicians, government officials, and public relations officers lean heavily on polling when fashioning public policy. Proponents say this is for the best, arguing that surveys bring the views of citizens closer to civic officials. Critics decry polling's promotion of sycophantic politicians w...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Toronto, Ont. :
University of Toronto Press,
©1999.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Politicians, government officials, and public relations officers lean heavily on polling when fashioning public policy. Proponents say this is for the best, arguing that surveys bring the views of citizens closer to civic officials. Critics decry polling's promotion of sycophantic politicians who pander to the whims of public sentiment, or, conversely, the use of surveys by special interest groups to thwart the majority will. Similar claims and criticisms were made during the early days of polling. When George Gallup began polling Americans in 1935, he heralded it as a bold step in popular democracy. The views of ordinary citizens could now be heard alongside those of organized interest groups. When brought to Canada in 1941, the Gallup Poll promised similar democratic rejuvenation. In actual practice, traditionally disadvantaged constituencies such as women, the poor, French Canadians, and African Americans were often heavily underrepresented in Gallup surveys. Preoccupied with election forecasting, Gallup pollsters undercounted social groups thought less likely or unable to vote, leading to a considerable gap between the polling results of the sampled polity and the opinions of the general public. Examining the origins and early years of public opinion polling in Canada, Robinson situates polling within the larger context of its forerunners - market research surveys and American opinion polling - and charts its growth until its first uses by political parties. |
| Beschreibung: | 1 online resource (ix, [8] pages of plates, 252 pages :) |
| Bibliographie: | Includes bibliographical references (pages 229-242) and index. |
| ISBN: | 9781442681712 1442681713 |
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| 100 | 1 | |a Robinson, Daniel J. | |
| 245 | 1 | 4 | |a The measure of democracy : |b polling, market research, and public life, 1930-1945 / |c Daniel J. Robinson. |
| 260 | |a Toronto, Ont. : |b University of Toronto Press, |c ©1999. | ||
| 300 | |a 1 online resource (ix, [8] pages of plates, 252 pages :) | ||
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| 504 | |a Includes bibliographical references (pages 229-242) and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | 0 | |t Polling Consumers: The Rise of Market Research Surveys -- |t Selling Toothpaste and Plumbing the Public Mind': George Gallup and American Democracy -- |t Polling Citizens: Gallup in Canada -- |t Mobilizing Popular Consent: The Surveyed Home Front -- |t Pols and Polls. |
| 520 | |a Politicians, government officials, and public relations officers lean heavily on polling when fashioning public policy. Proponents say this is for the best, arguing that surveys bring the views of citizens closer to civic officials. Critics decry polling's promotion of sycophantic politicians who pander to the whims of public sentiment, or, conversely, the use of surveys by special interest groups to thwart the majority will. Similar claims and criticisms were made during the early days of polling. When George Gallup began polling Americans in 1935, he heralded it as a bold step in popular democracy. The views of ordinary citizens could now be heard alongside those of organized interest groups. When brought to Canada in 1941, the Gallup Poll promised similar democratic rejuvenation. In actual practice, traditionally disadvantaged constituencies such as women, the poor, French Canadians, and African Americans were often heavily underrepresented in Gallup surveys. Preoccupied with election forecasting, Gallup pollsters undercounted social groups thought less likely or unable to vote, leading to a considerable gap between the polling results of the sampled polity and the opinions of the general public. Examining the origins and early years of public opinion polling in Canada, Robinson situates polling within the larger context of its forerunners - market research surveys and American opinion polling - and charts its growth until its first uses by political parties. | ||
| 650 | 0 | |a Public opinion polls |z Canada |x History. | |
| 650 | 0 | |a Public opinion polls |z United States |x History. | |
| 650 | 0 | |a Marketing research |z Canada |x History. | |
| 651 | 0 | |a Canada |x Politics and government |y 20th century. |0 http://id.loc.gov/authorities/subjects/sh85019345 | |
| 651 | 0 | |a Canada |x Politics and government |y 1914- |0 http://id.loc.gov/authorities/subjects/sh85019347 | |
| 650 | 6 | |a Sondages d'opinion |z Canada |x Histoire. | |
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| 650 | 6 | |a Marketing |x Recherche |z Canada |x Histoire. | |
| 651 | 6 | |a Canada |x Politique et gouvernement |y 1930-1935. | |
| 651 | 6 | |a Canada |x Politique et gouvernement |y 20e siècle. | |
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| 650 | 7 | |a HISTORY |x Modern |y 20th Century. |2 bisacsh | |
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| 650 | 7 | |a Politics and government |2 fast | |
| 650 | 7 | |a Public opinion polls |2 fast | |
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| 758 | |i has work: |a The Measure of Democracy (Text) |1 https://id.oclc.org/worldcat/entity/E39PCY7GRg6M69H3896pytwRyq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Robinson, Daniel J. |t Measure of democracy. |d Toronto ; Buffalo : University of Toronto Press, 1999 |w (DLC) 98932368 |
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Datensatz im Suchindex
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| adam_text | |
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| author | Robinson, Daniel J. |
| author_facet | Robinson, Daniel J. |
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| collection | ZDB-4-EBA |
| contents | Polling Consumers: The Rise of Market Research Surveys -- Selling Toothpaste and Plumbing the Public Mind': George Gallup and American Democracy -- Polling Citizens: Gallup in Canada -- Mobilizing Popular Consent: The Surveyed Home Front -- Pols and Polls. |
| ctrlnum | (OCoLC)244768076 |
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| dewey-raw | 303.3/8/097109041 |
| dewey-search | 303.3/8/097109041 |
| dewey-sort | 3303.3 18 897109041 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| era | Since 1900 fast |
| era_facet | Since 1900 |
| format | Electronic eBook |
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| genre | Electronic books. e-books. aat History fast Livres numériques. rvmgf |
| genre_facet | Electronic books. e-books. History Livres numériques. |
| geographic | Canada Politics and government 20th century. http://id.loc.gov/authorities/subjects/sh85019345 Canada Politics and government 1914- http://id.loc.gov/authorities/subjects/sh85019347 Canada Politique et gouvernement 1930-1935. Canada Politique et gouvernement 20e siècle. Canada fast https://id.oclc.org/worldcat/entity/E39PBJkMHVW4rfVXPrhVP4VwG3 United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Kanada gnd http://d-nb.info/gnd/4029456-0 |
| geographic_facet | Canada Politics and government 20th century. Canada Politics and government 1914- Canada Politique et gouvernement 1930-1935. Canada Politique et gouvernement 20e siècle. Canada United States Kanada |
| id | ZDB-4-EBA-ocn244768076 |
| illustrated | Illustrated |
| indexdate | 2024-10-25T16:16:50Z |
| institution | BVB |
| isbn | 9781442681712 1442681713 |
| language | English |
| oclc_num | 244768076 |
| open_access_boolean | |
| owner | MAIN |
| owner_facet | MAIN |
| physical | 1 online resource (ix, [8] pages of plates, 252 pages :) |
| psigel | ZDB-4-EBA |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | University of Toronto Press, |
| record_format | marc |
| spelling | Robinson, Daniel J. The measure of democracy : polling, market research, and public life, 1930-1945 / Daniel J. Robinson. Toronto, Ont. : University of Toronto Press, ©1999. 1 online resource (ix, [8] pages of plates, 252 pages :) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references (pages 229-242) and index. Print version record. Polling Consumers: The Rise of Market Research Surveys -- Selling Toothpaste and Plumbing the Public Mind': George Gallup and American Democracy -- Polling Citizens: Gallup in Canada -- Mobilizing Popular Consent: The Surveyed Home Front -- Pols and Polls. Politicians, government officials, and public relations officers lean heavily on polling when fashioning public policy. Proponents say this is for the best, arguing that surveys bring the views of citizens closer to civic officials. Critics decry polling's promotion of sycophantic politicians who pander to the whims of public sentiment, or, conversely, the use of surveys by special interest groups to thwart the majority will. Similar claims and criticisms were made during the early days of polling. When George Gallup began polling Americans in 1935, he heralded it as a bold step in popular democracy. The views of ordinary citizens could now be heard alongside those of organized interest groups. When brought to Canada in 1941, the Gallup Poll promised similar democratic rejuvenation. In actual practice, traditionally disadvantaged constituencies such as women, the poor, French Canadians, and African Americans were often heavily underrepresented in Gallup surveys. Preoccupied with election forecasting, Gallup pollsters undercounted social groups thought less likely or unable to vote, leading to a considerable gap between the polling results of the sampled polity and the opinions of the general public. Examining the origins and early years of public opinion polling in Canada, Robinson situates polling within the larger context of its forerunners - market research surveys and American opinion polling - and charts its growth until its first uses by political parties. Public opinion polls Canada History. Public opinion polls United States History. Marketing research Canada History. Canada Politics and government 20th century. http://id.loc.gov/authorities/subjects/sh85019345 Canada Politics and government 1914- http://id.loc.gov/authorities/subjects/sh85019347 Sondages d'opinion Canada Histoire. Sondages d'opinion États-Unis Histoire. Marketing Recherche Canada Histoire. Canada Politique et gouvernement 1930-1935. Canada Politique et gouvernement 20e siècle. SOCIAL SCIENCE General. bisacsh HISTORY Modern 20th Century. bisacsh Marketing research fast Politics and government fast Public opinion polls fast Canada fast https://id.oclc.org/worldcat/entity/E39PBJkMHVW4rfVXPrhVP4VwG3 United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Marktforschung gnd http://d-nb.info/gnd/4037630-8 Umfrage gnd Kanada gnd http://d-nb.info/gnd/4029456-0 Opinieonderzoek. gtt Marktonderzoek. gtt Since 1900 fast Electronic books. e-books. aat History fast Livres numériques. rvmgf has work: The Measure of Democracy (Text) https://id.oclc.org/worldcat/entity/E39PCY7GRg6M69H3896pytwRyq https://id.oclc.org/worldcat/ontology/hasWork Print version: Robinson, Daniel J. Measure of democracy. Toronto ; Buffalo : University of Toronto Press, 1999 (DLC) 98932368 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=468590 Volltext CBO01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=468590 Volltext |
| spellingShingle | Robinson, Daniel J. The measure of democracy : polling, market research, and public life, 1930-1945 / Polling Consumers: The Rise of Market Research Surveys -- Selling Toothpaste and Plumbing the Public Mind': George Gallup and American Democracy -- Polling Citizens: Gallup in Canada -- Mobilizing Popular Consent: The Surveyed Home Front -- Pols and Polls. Public opinion polls Canada History. Public opinion polls United States History. Marketing research Canada History. Sondages d'opinion Canada Histoire. Sondages d'opinion États-Unis Histoire. Marketing Recherche Canada Histoire. SOCIAL SCIENCE General. bisacsh HISTORY Modern 20th Century. bisacsh Marketing research fast Politics and government fast Public opinion polls fast Marktforschung gnd http://d-nb.info/gnd/4037630-8 Umfrage gnd Opinieonderzoek. gtt Marktonderzoek. gtt |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85019345 http://id.loc.gov/authorities/subjects/sh85019347 http://d-nb.info/gnd/4037630-8 http://d-nb.info/gnd/4029456-0 |
| title | The measure of democracy : polling, market research, and public life, 1930-1945 / |
| title_alt | Polling Consumers: The Rise of Market Research Surveys -- Selling Toothpaste and Plumbing the Public Mind': George Gallup and American Democracy -- Polling Citizens: Gallup in Canada -- Mobilizing Popular Consent: The Surveyed Home Front -- Pols and Polls. |
| title_auth | The measure of democracy : polling, market research, and public life, 1930-1945 / |
| title_exact_search | The measure of democracy : polling, market research, and public life, 1930-1945 / |
| title_full | The measure of democracy : polling, market research, and public life, 1930-1945 / Daniel J. Robinson. |
| title_fullStr | The measure of democracy : polling, market research, and public life, 1930-1945 / Daniel J. Robinson. |
| title_full_unstemmed | The measure of democracy : polling, market research, and public life, 1930-1945 / Daniel J. Robinson. |
| title_short | The measure of democracy : |
| title_sort | measure of democracy polling market research and public life 1930 1945 |
| title_sub | polling, market research, and public life, 1930-1945 / |
| topic | Public opinion polls Canada History. Public opinion polls United States History. Marketing research Canada History. Sondages d'opinion Canada Histoire. Sondages d'opinion États-Unis Histoire. Marketing Recherche Canada Histoire. SOCIAL SCIENCE General. bisacsh HISTORY Modern 20th Century. bisacsh Marketing research fast Politics and government fast Public opinion polls fast Marktforschung gnd http://d-nb.info/gnd/4037630-8 Umfrage gnd Opinieonderzoek. gtt Marktonderzoek. gtt |
| topic_facet | Public opinion polls Canada History. Public opinion polls United States History. Marketing research Canada History. Canada Politics and government 20th century. Canada Politics and government 1914- Sondages d'opinion Canada Histoire. Sondages d'opinion États-Unis Histoire. Marketing Recherche Canada Histoire. Canada Politique et gouvernement 1930-1935. Canada Politique et gouvernement 20e siècle. SOCIAL SCIENCE General. HISTORY Modern 20th Century. Marketing research Politics and government Public opinion polls Canada United States Marktforschung Umfrage Kanada Opinieonderzoek. Marktonderzoek. Electronic books. e-books. History Livres numériques. |
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