Branded customer service :: the new competitive edge /
The author of the bestselling "A Complaint Is a Gift" explores building band equity through enhanced and focused customer service.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
San Francisco, CA :
Berrett-Koehler,
©2004.
|
| Ausgabe: | 1st ed. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | The author of the bestselling "A Complaint Is a Gift" explores building band equity through enhanced and focused customer service. |
| Beschreibung: | 1 online resource (xii, 259 pages) : illustrations |
| Bibliographie: | Includes bibliographical references (pages 243-2445) and index. |
| ISBN: | 9781576758861 1576758869 9781609943233 1609943236 |
Internformat
MARC
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| 245 | 1 | 0 | |a Branded customer service : |b the new competitive edge / |c Janelle Barlow and Paul Stewart. |
| 250 | |a 1st ed. | ||
| 260 | |a San Francisco, CA : |b Berrett-Koehler, |c ©2004. | ||
| 300 | |a 1 online resource (xii, 259 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 347 | |a text file | ||
| 504 | |a Includes bibliographical references (pages 243-2445) and index. | ||
| 505 | 0 | |a Foreword; Acknowledgments; Introduction: On-Brand or Off-Brand; Part I: Linking the Big World of Branding to Customer Service; Part II: Embedding On-Brand Service into Your Organizational DNA; Part III: The Branded Customer Service Toolbox; Final Thoughts; Notes; Bibliography; Index; About the Authors. | |
| 520 | |a The author of the bestselling "A Complaint Is a Gift" explores building band equity through enhanced and focused customer service. | ||
| 546 | |a English. | ||
| 542 | |f Copyright © 2004 Janelle Barlow, Ph. D., and Paul Stewart. |g 2004 | ||
| 650 | 0 | |a Customer services. |0 http://id.loc.gov/authorities/subjects/sh85034965 | |
| 650 | 0 | |a Business names. |0 http://id.loc.gov/authorities/subjects/sh85018315 | |
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| 650 | 4 | |a Marketing & Sales. | |
| 650 | 4 | |a Commerce. | |
| 650 | 4 | |a Business & Economics. | |
| 650 | 6 | |a Service à la clientèle. | |
| 650 | 6 | |a Raison sociale. | |
| 650 | 6 | |a Produits de marque. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Customer Relations. |2 bisacsh | |
| 650 | 7 | |a Brand name products |2 fast | |
| 650 | 7 | |a Business names |2 fast | |
| 650 | 7 | |a Customer services |2 fast | |
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| 653 | |a Branding | ||
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Datensatz im Suchindex
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| _version_ | 1816881670930825216 |
| adam_text | |
| any_adam_object | |
| author | Barlow, Janelle, 1943- |
| author2 | Stewart, Paul, 1966- |
| author2_role | |
| author2_variant | p s ps |
| author_GND | http://id.loc.gov/authorities/names/n95120867 http://id.loc.gov/authorities/names/n2005008515 |
| author_facet | Barlow, Janelle, 1943- Stewart, Paul, 1966- |
| author_role | |
| author_sort | Barlow, Janelle, 1943- |
| author_variant | j b jb |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.5 .B3667 2004 |
| callnumber-search | HF5415.5 .B3667 2004 |
| callnumber-sort | HF 45415.5 B3667 42004 |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBA |
| contents | Foreword; Acknowledgments; Introduction: On-Brand or Off-Brand; Part I: Linking the Big World of Branding to Customer Service; Part II: Embedding On-Brand Service into Your Organizational DNA; Part III: The Branded Customer Service Toolbox; Final Thoughts; Notes; Bibliography; Index; About the Authors. |
| ctrlnum | (OCoLC)243594737 |
| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed. |
| format | Electronic eBook |
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| illustrated | Illustrated |
| indexdate | 2024-11-27T13:16:25Z |
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| spelling | Barlow, Janelle, 1943- https://id.oclc.org/worldcat/entity/E39PCjtrbkwb388BWmTChYPjP3 http://id.loc.gov/authorities/names/n95120867 Branded customer service : the new competitive edge / Janelle Barlow and Paul Stewart. 1st ed. San Francisco, CA : Berrett-Koehler, ©2004. 1 online resource (xii, 259 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier text file Includes bibliographical references (pages 243-2445) and index. Foreword; Acknowledgments; Introduction: On-Brand or Off-Brand; Part I: Linking the Big World of Branding to Customer Service; Part II: Embedding On-Brand Service into Your Organizational DNA; Part III: The Branded Customer Service Toolbox; Final Thoughts; Notes; Bibliography; Index; About the Authors. The author of the bestselling "A Complaint Is a Gift" explores building band equity through enhanced and focused customer service. English. Copyright © 2004 Janelle Barlow, Ph. D., and Paul Stewart. 2004 Customer services. http://id.loc.gov/authorities/subjects/sh85034965 Business names. http://id.loc.gov/authorities/subjects/sh85018315 Brand name products. http://id.loc.gov/authorities/subjects/sh85016403 Marketing & Sales. Commerce. Business & Economics. Service à la clientèle. Raison sociale. Produits de marque. BUSINESS & ECONOMICS Customer Relations. bisacsh Brand name products fast Business names fast Customer services fast Klantenservice. gtt Merknamen. gtt Branding Stewart, Paul, 1966- https://id.oclc.org/worldcat/entity/E39PCjBwPVRp9fR7JJbwt3Krv3 http://id.loc.gov/authorities/names/n2005008515 Print version: Barlow, Janelle, 1943- Branded customer service. 1st ed. San Francisco, CA : Berrett-Koehler, ©2004 9781576754047 (DLC) 2004047605 (OCoLC)54906181 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=290805 Volltext |
| spellingShingle | Barlow, Janelle, 1943- Branded customer service : the new competitive edge / Foreword; Acknowledgments; Introduction: On-Brand or Off-Brand; Part I: Linking the Big World of Branding to Customer Service; Part II: Embedding On-Brand Service into Your Organizational DNA; Part III: The Branded Customer Service Toolbox; Final Thoughts; Notes; Bibliography; Index; About the Authors. Customer services. http://id.loc.gov/authorities/subjects/sh85034965 Business names. http://id.loc.gov/authorities/subjects/sh85018315 Brand name products. http://id.loc.gov/authorities/subjects/sh85016403 Marketing & Sales. Commerce. Business & Economics. Service à la clientèle. Raison sociale. Produits de marque. BUSINESS & ECONOMICS Customer Relations. bisacsh Brand name products fast Business names fast Customer services fast Klantenservice. gtt Merknamen. gtt |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85034965 http://id.loc.gov/authorities/subjects/sh85018315 http://id.loc.gov/authorities/subjects/sh85016403 |
| title | Branded customer service : the new competitive edge / |
| title_auth | Branded customer service : the new competitive edge / |
| title_exact_search | Branded customer service : the new competitive edge / |
| title_full | Branded customer service : the new competitive edge / Janelle Barlow and Paul Stewart. |
| title_fullStr | Branded customer service : the new competitive edge / Janelle Barlow and Paul Stewart. |
| title_full_unstemmed | Branded customer service : the new competitive edge / Janelle Barlow and Paul Stewart. |
| title_short | Branded customer service : |
| title_sort | branded customer service the new competitive edge |
| title_sub | the new competitive edge / |
| topic | Customer services. http://id.loc.gov/authorities/subjects/sh85034965 Business names. http://id.loc.gov/authorities/subjects/sh85018315 Brand name products. http://id.loc.gov/authorities/subjects/sh85016403 Marketing & Sales. Commerce. Business & Economics. Service à la clientèle. Raison sociale. Produits de marque. BUSINESS & ECONOMICS Customer Relations. bisacsh Brand name products fast Business names fast Customer services fast Klantenservice. gtt Merknamen. gtt |
| topic_facet | Customer services. Business names. Brand name products. Marketing & Sales. Commerce. Business & Economics. Service à la clientèle. Raison sociale. Produits de marque. BUSINESS & ECONOMICS Customer Relations. Brand name products Business names Customer services Klantenservice. Merknamen. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=290805 |
| work_keys_str_mv | AT barlowjanelle brandedcustomerservicethenewcompetitiveedge AT stewartpaul brandedcustomerservicethenewcompetitiveedge |