Verfügbarkeit: Ethnography at work /

Ethnography at work /:

Follows the experiences of the author as a participant observer in the running of a Japanese advertising agency. This book reveals the behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser:	Moeran, Brian, 1944-
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Oxford, UK ; New York : Berg, 2006.
Schlagworte:	Advertising agencies > Japan. Advertising > Japan. Business anthropology > Japan. Ethnology > Fieldwork > Japan. Agences de publicité > Japon. Affaires > Aspect anthropologique > Japon. Ethnologie > Recherche sur le terrain > Japon. BUSINESS & ECONOMICS > Advertising & Promotion. Advertising Advertising agencies Business anthropology Ethnology > Fieldwork Japan
Online-Zugang:	Volltext
Zusammenfassung:	Follows the experiences of the author as a participant observer in the running of a Japanese advertising agency. This book reveals the behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm.
Beschreibung:	1 online resource (xi, 152 pages)
Format:	Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Bibliographie:	Includes bibliographical references (pages 129-150) and index.
ISBN:	9781847883216 1847883214 9781474214766 1474214762

Internformat

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spelling	Moeran, Brian, 1944- Ethnography at work / Brian Moeran. Oxford, UK ; New York : Berg, 2006. 1 online resource (xi, 152 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references (pages 129-150) and index. The case -- It's in the name-- The theories -- Follow the money -- Advertising talk -- Impression management -- Constraints and creativity -- In search of the other -- Ethnography at work. Follows the experiences of the author as a participant observer in the running of a Japanese advertising agency. This book reveals the behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. Print version record. Use copy Restrictions unspecified star MiAaHDL Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010. MiAaHDL Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL Advertising agencies Japan. Advertising Japan. Business anthropology Japan. Ethnology Fieldwork Japan. Agences de publicité Japon. Affaires Aspect anthropologique Japon. Ethnologie Recherche sur le terrain Japon. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising fast Advertising agencies fast Business anthropology fast Ethnology Fieldwork fast Japan fast https://id.oclc.org/worldcat/entity/E39PBJkT7GyCmyjxytDfqk6Yfq has work: Ethnography at work (Text) https://id.oclc.org/worldcat/entity/E39PCGjPYMtd6CYHhM6KJfMGh3 https://id.oclc.org/worldcat/ontology/hasWork Print version: Moeran, Brian, 1944- Ethnography at work. Oxford, UK ; New York : Berg, 2006 1845204972 9781845204976 (DLC) 2006017171 (OCoLC)69671896 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=231119 Volltext CBO01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=231119 Volltext
spellingShingle	Moeran, Brian, 1944- Ethnography at work / The case -- It's in the name-- The theories -- Follow the money -- Advertising talk -- Impression management -- Constraints and creativity -- In search of the other -- Ethnography at work. Advertising agencies Japan. Advertising Japan. Business anthropology Japan. Ethnology Fieldwork Japan. Agences de publicité Japon. Affaires Aspect anthropologique Japon. Ethnologie Recherche sur le terrain Japon. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising fast Advertising agencies fast Business anthropology fast Ethnology Fieldwork fast
title	Ethnography at work /
title_auth	Ethnography at work /
title_exact_search	Ethnography at work /
title_full	Ethnography at work / Brian Moeran.
title_fullStr	Ethnography at work / Brian Moeran.
title_full_unstemmed	Ethnography at work / Brian Moeran.
title_short	Ethnography at work /
title_sort	ethnography at work
topic	Advertising agencies Japan. Advertising Japan. Business anthropology Japan. Ethnology Fieldwork Japan. Agences de publicité Japon. Affaires Aspect anthropologique Japon. Ethnologie Recherche sur le terrain Japon. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising fast Advertising agencies fast Business anthropology fast Ethnology Fieldwork fast
topic_facet	Advertising agencies Japan. Advertising Japan. Business anthropology Japan. Ethnology Fieldwork Japan. Agences de publicité Japon. Affaires Aspect anthropologique Japon. Ethnologie Recherche sur le terrain Japon. BUSINESS & ECONOMICS Advertising & Promotion. Advertising Advertising agencies Business anthropology Ethnology Fieldwork Japan
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=231119
work_keys_str_mv	AT moeranbrian ethnographyatwork

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