Marketing plans :: how to prepare them, how to use them /
"In this thoroughly updated fourth edition, McDonald has brought Marketing Plans: How to Prepare Them, How to Use Them, into the twenty-first century, including new material on key growth areas such as key account management and electronic marketing." "In this text, one of the world&#...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Körperschaft: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oxford ; Boston :
Butterworth-Heinemann,
1999.
|
| Ausgabe: | 4th ed. |
| Schriftenreihe: | Marketing series (London, England). Professional development.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "In this thoroughly updated fourth edition, McDonald has brought Marketing Plans: How to Prepare Them, How to Use Them, into the twenty-first century, including new material on key growth areas such as key account management and electronic marketing." "In this text, one of the world's leading marketing educators takes the reader through the whole process of marketing planning - from the initial assessment of a company's business plan, to the steps necessary to ensure a company achieves its profit targets." |
| Beschreibung: | "Published in association with the Chartered Institute of Marketing." Includes index. |
| Beschreibung: | 1 online resource (xviii, 578 pages) : illustrations |
| ISBN: | 9780080569567 0080569560 |
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| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Front Cover; Marketing Plans; Copyright Page; Contents; Preface and acknowledgements; How to use this book to achieve the best results; Learning features; An important note to the reader from the author; Chapter 1. Understanding the marketing process; Chapter 2. The marketing planning process: 1 The main steps; Chapter 3. The marketing planning process: 2 Removing the myths; Chapter 4. Completing the marketing audit: 1 The customer and market audit; Chapter 5. Completing the marketing audit: 2 The product audit; Chapter 6. Setting marketing objectives and strategies. | |
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| 650 | 6 | |a Marketing |x Planification. | |
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| author | McDonald, Malcolm |
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| author_corporate | Institute of Marketing |
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| contents | Front Cover; Marketing Plans; Copyright Page; Contents; Preface and acknowledgements; How to use this book to achieve the best results; Learning features; An important note to the reader from the author; Chapter 1. Understanding the marketing process; Chapter 2. The marketing planning process: 1 The main steps; Chapter 3. The marketing planning process: 2 Removing the myths; Chapter 4. Completing the marketing audit: 1 The customer and market audit; Chapter 5. Completing the marketing audit: 2 The product audit; Chapter 6. Setting marketing objectives and strategies. |
| ctrlnum | (OCoLC)232990989 |
| dewey-full | 658.8/02 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4th ed. |
| format | Electronic eBook |
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| indexdate | 2024-11-27T13:16:22Z |
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| institution_GND | http://id.loc.gov/authorities/names/n50053813 |
| isbn | 9780080569567 0080569560 |
| language | English |
| oclc_num | 232990989 |
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| physical | 1 online resource (xviii, 578 pages) : illustrations |
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| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
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| series | Marketing series (London, England). Professional development. |
| series2 | The Chartered Institute of Marketing/Butterworth-Heinemann marketing series |
| spelling | McDonald, Malcolm. http://id.loc.gov/authorities/names/n86814511 Marketing plans : how to prepare them, how to use them / Malcolm McDonald. 4th ed. Oxford ; Boston : Butterworth-Heinemann, 1999. 1 online resource (xviii, 578 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier The Chartered Institute of Marketing/Butterworth-Heinemann marketing series "Published in association with the Chartered Institute of Marketing." Includes index. "In this thoroughly updated fourth edition, McDonald has brought Marketing Plans: How to Prepare Them, How to Use Them, into the twenty-first century, including new material on key growth areas such as key account management and electronic marketing." "In this text, one of the world's leading marketing educators takes the reader through the whole process of marketing planning - from the initial assessment of a company's business plan, to the steps necessary to ensure a company achieves its profit targets." Print version record. Front Cover; Marketing Plans; Copyright Page; Contents; Preface and acknowledgements; How to use this book to achieve the best results; Learning features; An important note to the reader from the author; Chapter 1. Understanding the marketing process; Chapter 2. The marketing planning process: 1 The main steps; Chapter 3. The marketing planning process: 2 Removing the myths; Chapter 4. Completing the marketing audit: 1 The customer and market audit; Chapter 5. Completing the marketing audit: 2 The product audit; Chapter 6. Setting marketing objectives and strategies. Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Marketing Planning. Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing Gestion. Marketing Planification. Marketing. marketing. aat BUSINESS & ECONOMICS Green Business. bisacsh Marketing fast Marketing Management fast Marketing Planning fast Marketing. gtt Bedrijfsplanning. gtt Institute of Marketing. http://id.loc.gov/authorities/names/n50053813 has work: Marketing plans (Work) https://id.oclc.org/worldcat/entity/E39PCFCFQDpft9tkMbKmGx34YK https://id.oclc.org/worldcat/ontology/hasWork Print version: McDonald, Malcolm. Marketing plans. 4th ed. Oxford ; Boston : Butterworth-Heinemann, 1999 0750641169 9780750641166 (DLC) 00265135 (OCoLC)40610436 Marketing series (London, England). Professional development. http://id.loc.gov/authorities/names/n94049565 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=227524 Volltext |
| spellingShingle | McDonald, Malcolm Marketing plans : how to prepare them, how to use them / Marketing series (London, England). Professional development. Front Cover; Marketing Plans; Copyright Page; Contents; Preface and acknowledgements; How to use this book to achieve the best results; Learning features; An important note to the reader from the author; Chapter 1. Understanding the marketing process; Chapter 2. The marketing planning process: 1 The main steps; Chapter 3. The marketing planning process: 2 Removing the myths; Chapter 4. Completing the marketing audit: 1 The customer and market audit; Chapter 5. Completing the marketing audit: 2 The product audit; Chapter 6. Setting marketing objectives and strategies. Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Marketing Planning. Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing Gestion. Marketing Planification. Marketing. marketing. aat BUSINESS & ECONOMICS Green Business. bisacsh Marketing fast Marketing Management fast Marketing Planning fast Marketing. gtt Bedrijfsplanning. gtt |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85081339 http://id.loc.gov/authorities/subjects/sh85081333 https://id.nlm.nih.gov/mesh/D040541 |
| title | Marketing plans : how to prepare them, how to use them / |
| title_auth | Marketing plans : how to prepare them, how to use them / |
| title_exact_search | Marketing plans : how to prepare them, how to use them / |
| title_full | Marketing plans : how to prepare them, how to use them / Malcolm McDonald. |
| title_fullStr | Marketing plans : how to prepare them, how to use them / Malcolm McDonald. |
| title_full_unstemmed | Marketing plans : how to prepare them, how to use them / Malcolm McDonald. |
| title_short | Marketing plans : |
| title_sort | marketing plans how to prepare them how to use them |
| title_sub | how to prepare them, how to use them / |
| topic | Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Marketing Planning. Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing Gestion. Marketing Planification. Marketing. marketing. aat BUSINESS & ECONOMICS Green Business. bisacsh Marketing fast Marketing Management fast Marketing Planning fast Marketing. gtt Bedrijfsplanning. gtt |
| topic_facet | Marketing Management. Marketing Planning. Marketing. Marketing Marketing Gestion. Marketing Planification. marketing. BUSINESS & ECONOMICS Green Business. Marketing Management Marketing Planning Bedrijfsplanning. |
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