How to price :: a guide to pricing techniques and yield management /
Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book introduces the reader to a wide variety of research results on pricing techniques i...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cambridge ; New York :
Cambridge University Press,
2008.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book introduces the reader to a wide variety of research results on pricing techniques in a unified, systematic way and at varying levels of difficulty. The book contains a large number of exercises and solutions and therefore can serve as a main or supplementary course textbook, as well as a reference guidebook for pricing consultants, managers, industrial engineers, and writers of pricing software applications. Despite a moderate technical orientation, the book is accessible to readers with a limited knowledge in these fields as well as to readers who have had more training in economics. |
| Beschreibung: | 1 online resource (xiv, 433 pages) : illustrations |
| Bibliographie: | Includes bibliographical references (pages 421-429) and index. |
| ISBN: | 9780511394676 0511394675 0511394020 9780511394027 9780511389122 0511389124 0511390718 9780511390715 9780511754005 0511754000 |
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| 100 | 1 | |a Shy, Oz. |0 http://id.loc.gov/authorities/names/n89636273 | |
| 245 | 1 | 0 | |a How to price : |b a guide to pricing techniques and yield management / |c Oz Shy. |
| 260 | |a Cambridge ; |a New York : |b Cambridge University Press, |c 2008. | ||
| 300 | |a 1 online resource (xiv, 433 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references (pages 421-429) and index. | ||
| 505 | 0 | |a Introduction to pricing techniques -- Services, booking systems, and consumer value -- Overview of pricing techniques -- Revenue management and profit maximization -- The role played by capacity -- YM, consumer welfare, and antitrust -- Pricing techniques and the use of computers -- The literature and presentation methods -- Notation and symbols -- Demand and cost -- Demand theory and interpretations -- Discrete demand functions -- Linear demand functions -- Constant-elasticity demand functions -- Aggregating demand functions -- Demand and network effects -- Demand for substitutes and complements -- Consumer surplus -- Cost of production -- Exercises -- Basic pricing techniques -- Single-market pricing -- Multiple markets without price discrimination -- Multiple markets with price discrimination -- Pricing under competition -- Commonly practiced pricing methods -- Regulated public utility -- Exercises -- Bundling and tying -- Bundling -- Tying -- Exercises -- Multipart tariff -- Two-part tariff with one type of consumer -- Two-part tariff with multiple consumer types -- Menu of two-part tariffs -- Multipart tariff -- Regulated public utility -- Exercises -- Peak-load pricing -- Seasons, cycles, and service-cost definitions -- Seasons: fixed-peak case -- Seasons: shifting-peak case -- General computer algorithm for two seasons -- Multi-season pricing -- Season-interdependent demand functions -- Regulated public utility -- Demand, cost, and the lengths of seasons -- Exercises -- Advance booking -- Two booking periods with two service classes -- Multiple periods with two service classes -- Multiple booking periods and service classes -- Dynamic booking with marginal operating cost -- Network-based dynamic advance booking -- Fixed class allocations -- Nested class allocations -- Exercises -- Refund strategies -- Basic definitions -- Consumers, preferences, and seller's profit -- Refund policy under an exogenously-given price -- Simultaneous price and refund policy decisions -- Multiple price and refund packages -- Refund policy under moral hazard -- Integrating refunds within advance booking -- Exercises -- Overbooking -- Basic definitions -- Profit-maximizing overbooking -- Overbooking of groups -- Exercises -- Quality, loyalty, auctions, and advertising -- Quality differentiation and classes -- Damaged goods -- More on pricing under competition -- Auctions -- Advertising expenditure -- Exercises -- Tariff-choice biases and warranties -- Flat-rate biases -- Choice in context and extremeness aversion -- Other consumer choice biases -- Warranties -- Exercises -- Instructor and solution manual -- To the reader -- Manual for chapter 2: demand and cost -- Manual for chapter 3: basic pricing techniques -- Manual for chapter 4: bundling and tying -- Manual for chapter 5: multipart tariff -- Manual for chapter 6: peak-load pricing -- Manual for chapter 7: advance booking -- Manual for chapter 8: refund strategies -- Manual for chapter 9: overbooking -- Manual for chapter 10: quality, loyalty, auctions, advertising -- Manual for chapter 11: tariff-choice biases and warranties -- References -- Index. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book introduces the reader to a wide variety of research results on pricing techniques in a unified, systematic way and at varying levels of difficulty. The book contains a large number of exercises and solutions and therefore can serve as a main or supplementary course textbook, as well as a reference guidebook for pricing consultants, managers, industrial engineers, and writers of pricing software applications. Despite a moderate technical orientation, the book is accessible to readers with a limited knowledge in these fields as well as to readers who have had more training in economics. | ||
| 650 | 0 | |a Pricing |x Mathematical models. | |
| 650 | 6 | |a Prix |x Fixation |x Modèles mathématiques. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Sales & Selling |x Management. |2 bisacsh | |
| 650 | 7 | |a Pricing |x Mathematical models |2 fast | |
| 650 | 7 | |a Mathematisches Modell |2 gnd |0 http://d-nb.info/gnd/4114528-8 | |
| 650 | 7 | |a Preisbildung |2 gnd |0 http://d-nb.info/gnd/4047103-2 | |
| 650 | 7 | |a Preiskalkulation |2 gnd |0 http://d-nb.info/gnd/4175621-6 | |
| 650 | 7 | |a Preispolitik |2 gnd |0 http://d-nb.info/gnd/4047118-4 | |
| 650 | 7 | |a Revenue Management |2 gnd |0 http://d-nb.info/gnd/4444408-4 | |
| 650 | 7 | |a Prissättning |x matematiska modeller. |2 sao | |
| 650 | 7 | |a Pricing |x mathematical models. |2 shbe | |
| 655 | 0 | |a Electronic books. | |
| 655 | 4 | |a Electronic books. | |
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| contents | Introduction to pricing techniques -- Services, booking systems, and consumer value -- Overview of pricing techniques -- Revenue management and profit maximization -- The role played by capacity -- YM, consumer welfare, and antitrust -- Pricing techniques and the use of computers -- The literature and presentation methods -- Notation and symbols -- Demand and cost -- Demand theory and interpretations -- Discrete demand functions -- Linear demand functions -- Constant-elasticity demand functions -- Aggregating demand functions -- Demand and network effects -- Demand for substitutes and complements -- Consumer surplus -- Cost of production -- Exercises -- Basic pricing techniques -- Single-market pricing -- Multiple markets without price discrimination -- Multiple markets with price discrimination -- Pricing under competition -- Commonly practiced pricing methods -- Regulated public utility -- Exercises -- Bundling and tying -- Bundling -- Tying -- Exercises -- Multipart tariff -- Two-part tariff with one type of consumer -- Two-part tariff with multiple consumer types -- Menu of two-part tariffs -- Multipart tariff -- Regulated public utility -- Exercises -- Peak-load pricing -- Seasons, cycles, and service-cost definitions -- Seasons: fixed-peak case -- Seasons: shifting-peak case -- General computer algorithm for two seasons -- Multi-season pricing -- Season-interdependent demand functions -- Regulated public utility -- Demand, cost, and the lengths of seasons -- Exercises -- Advance booking -- Two booking periods with two service classes -- Multiple periods with two service classes -- Multiple booking periods and service classes -- Dynamic booking with marginal operating cost -- Network-based dynamic advance booking -- Fixed class allocations -- Nested class allocations -- Exercises -- Refund strategies -- Basic definitions -- Consumers, preferences, and seller's profit -- Refund policy under an exogenously-given price -- Simultaneous price and refund policy decisions -- Multiple price and refund packages -- Refund policy under moral hazard -- Integrating refunds within advance booking -- Exercises -- Overbooking -- Basic definitions -- Profit-maximizing overbooking -- Overbooking of groups -- Exercises -- Quality, loyalty, auctions, and advertising -- Quality differentiation and classes -- Damaged goods -- More on pricing under competition -- Auctions -- Advertising expenditure -- Exercises -- Tariff-choice biases and warranties -- Flat-rate biases -- Choice in context and extremeness aversion -- Other consumer choice biases -- Warranties -- Exercises -- Instructor and solution manual -- To the reader -- Manual for chapter 2: demand and cost -- Manual for chapter 3: basic pricing techniques -- Manual for chapter 4: bundling and tying -- Manual for chapter 5: multipart tariff -- Manual for chapter 6: peak-load pricing -- Manual for chapter 7: advance booking -- Manual for chapter 8: refund strategies -- Manual for chapter 9: overbooking -- Manual for chapter 10: quality, loyalty, auctions, advertising -- Manual for chapter 11: tariff-choice biases and warranties -- References -- Index. |
| ctrlnum | (OCoLC)232551749 |
| dewey-full | 658.8/16 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/16 |
| dewey-search | 658.8/16 |
| dewey-sort | 3658.8 216 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | Electronic books. |
| genre_facet | Electronic books. |
| id | ZDB-4-EBA-ocn232551749 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:16:22Z |
| institution | BVB |
| isbn | 9780511394676 0511394675 0511394020 9780511394027 9780511389122 0511389124 0511390718 9780511390715 9780511754005 0511754000 |
| language | English |
| oclc_num | 232551749 |
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| physical | 1 online resource (xiv, 433 pages) : illustrations |
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| publishDate | 2008 |
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| publisher | Cambridge University Press, |
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| spelling | Shy, Oz. http://id.loc.gov/authorities/names/n89636273 How to price : a guide to pricing techniques and yield management / Oz Shy. Cambridge ; New York : Cambridge University Press, 2008. 1 online resource (xiv, 433 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references (pages 421-429) and index. Introduction to pricing techniques -- Services, booking systems, and consumer value -- Overview of pricing techniques -- Revenue management and profit maximization -- The role played by capacity -- YM, consumer welfare, and antitrust -- Pricing techniques and the use of computers -- The literature and presentation methods -- Notation and symbols -- Demand and cost -- Demand theory and interpretations -- Discrete demand functions -- Linear demand functions -- Constant-elasticity demand functions -- Aggregating demand functions -- Demand and network effects -- Demand for substitutes and complements -- Consumer surplus -- Cost of production -- Exercises -- Basic pricing techniques -- Single-market pricing -- Multiple markets without price discrimination -- Multiple markets with price discrimination -- Pricing under competition -- Commonly practiced pricing methods -- Regulated public utility -- Exercises -- Bundling and tying -- Bundling -- Tying -- Exercises -- Multipart tariff -- Two-part tariff with one type of consumer -- Two-part tariff with multiple consumer types -- Menu of two-part tariffs -- Multipart tariff -- Regulated public utility -- Exercises -- Peak-load pricing -- Seasons, cycles, and service-cost definitions -- Seasons: fixed-peak case -- Seasons: shifting-peak case -- General computer algorithm for two seasons -- Multi-season pricing -- Season-interdependent demand functions -- Regulated public utility -- Demand, cost, and the lengths of seasons -- Exercises -- Advance booking -- Two booking periods with two service classes -- Multiple periods with two service classes -- Multiple booking periods and service classes -- Dynamic booking with marginal operating cost -- Network-based dynamic advance booking -- Fixed class allocations -- Nested class allocations -- Exercises -- Refund strategies -- Basic definitions -- Consumers, preferences, and seller's profit -- Refund policy under an exogenously-given price -- Simultaneous price and refund policy decisions -- Multiple price and refund packages -- Refund policy under moral hazard -- Integrating refunds within advance booking -- Exercises -- Overbooking -- Basic definitions -- Profit-maximizing overbooking -- Overbooking of groups -- Exercises -- Quality, loyalty, auctions, and advertising -- Quality differentiation and classes -- Damaged goods -- More on pricing under competition -- Auctions -- Advertising expenditure -- Exercises -- Tariff-choice biases and warranties -- Flat-rate biases -- Choice in context and extremeness aversion -- Other consumer choice biases -- Warranties -- Exercises -- Instructor and solution manual -- To the reader -- Manual for chapter 2: demand and cost -- Manual for chapter 3: basic pricing techniques -- Manual for chapter 4: bundling and tying -- Manual for chapter 5: multipart tariff -- Manual for chapter 6: peak-load pricing -- Manual for chapter 7: advance booking -- Manual for chapter 8: refund strategies -- Manual for chapter 9: overbooking -- Manual for chapter 10: quality, loyalty, auctions, advertising -- Manual for chapter 11: tariff-choice biases and warranties -- References -- Index. Print version record. Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book introduces the reader to a wide variety of research results on pricing techniques in a unified, systematic way and at varying levels of difficulty. The book contains a large number of exercises and solutions and therefore can serve as a main or supplementary course textbook, as well as a reference guidebook for pricing consultants, managers, industrial engineers, and writers of pricing software applications. Despite a moderate technical orientation, the book is accessible to readers with a limited knowledge in these fields as well as to readers who have had more training in economics. Pricing Mathematical models. Prix Fixation Modèles mathématiques. BUSINESS & ECONOMICS Sales & Selling Management. bisacsh Pricing Mathematical models fast Mathematisches Modell gnd http://d-nb.info/gnd/4114528-8 Preisbildung gnd http://d-nb.info/gnd/4047103-2 Preiskalkulation gnd http://d-nb.info/gnd/4175621-6 Preispolitik gnd http://d-nb.info/gnd/4047118-4 Revenue Management gnd http://d-nb.info/gnd/4444408-4 Prissättning matematiska modeller. sao Pricing mathematical models. shbe Electronic books. has work: How to price (Text) https://id.oclc.org/worldcat/entity/E39PCFKT93WYWjqfjD8PCmDBrm https://id.oclc.org/worldcat/ontology/hasWork Print version: Shy, Oz. How to price. Cambridge ; New York : Cambridge University Press, 2008 9780521887595 0521887593 (DLC) 2007034979 (OCoLC)167506123 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=224507 Volltext |
| spellingShingle | Shy, Oz How to price : a guide to pricing techniques and yield management / Introduction to pricing techniques -- Services, booking systems, and consumer value -- Overview of pricing techniques -- Revenue management and profit maximization -- The role played by capacity -- YM, consumer welfare, and antitrust -- Pricing techniques and the use of computers -- The literature and presentation methods -- Notation and symbols -- Demand and cost -- Demand theory and interpretations -- Discrete demand functions -- Linear demand functions -- Constant-elasticity demand functions -- Aggregating demand functions -- Demand and network effects -- Demand for substitutes and complements -- Consumer surplus -- Cost of production -- Exercises -- Basic pricing techniques -- Single-market pricing -- Multiple markets without price discrimination -- Multiple markets with price discrimination -- Pricing under competition -- Commonly practiced pricing methods -- Regulated public utility -- Exercises -- Bundling and tying -- Bundling -- Tying -- Exercises -- Multipart tariff -- Two-part tariff with one type of consumer -- Two-part tariff with multiple consumer types -- Menu of two-part tariffs -- Multipart tariff -- Regulated public utility -- Exercises -- Peak-load pricing -- Seasons, cycles, and service-cost definitions -- Seasons: fixed-peak case -- Seasons: shifting-peak case -- General computer algorithm for two seasons -- Multi-season pricing -- Season-interdependent demand functions -- Regulated public utility -- Demand, cost, and the lengths of seasons -- Exercises -- Advance booking -- Two booking periods with two service classes -- Multiple periods with two service classes -- Multiple booking periods and service classes -- Dynamic booking with marginal operating cost -- Network-based dynamic advance booking -- Fixed class allocations -- Nested class allocations -- Exercises -- Refund strategies -- Basic definitions -- Consumers, preferences, and seller's profit -- Refund policy under an exogenously-given price -- Simultaneous price and refund policy decisions -- Multiple price and refund packages -- Refund policy under moral hazard -- Integrating refunds within advance booking -- Exercises -- Overbooking -- Basic definitions -- Profit-maximizing overbooking -- Overbooking of groups -- Exercises -- Quality, loyalty, auctions, and advertising -- Quality differentiation and classes -- Damaged goods -- More on pricing under competition -- Auctions -- Advertising expenditure -- Exercises -- Tariff-choice biases and warranties -- Flat-rate biases -- Choice in context and extremeness aversion -- Other consumer choice biases -- Warranties -- Exercises -- Instructor and solution manual -- To the reader -- Manual for chapter 2: demand and cost -- Manual for chapter 3: basic pricing techniques -- Manual for chapter 4: bundling and tying -- Manual for chapter 5: multipart tariff -- Manual for chapter 6: peak-load pricing -- Manual for chapter 7: advance booking -- Manual for chapter 8: refund strategies -- Manual for chapter 9: overbooking -- Manual for chapter 10: quality, loyalty, auctions, advertising -- Manual for chapter 11: tariff-choice biases and warranties -- References -- Index. Pricing Mathematical models. Prix Fixation Modèles mathématiques. BUSINESS & ECONOMICS Sales & Selling Management. bisacsh Pricing Mathematical models fast Mathematisches Modell gnd http://d-nb.info/gnd/4114528-8 Preisbildung gnd http://d-nb.info/gnd/4047103-2 Preiskalkulation gnd http://d-nb.info/gnd/4175621-6 Preispolitik gnd http://d-nb.info/gnd/4047118-4 Revenue Management gnd http://d-nb.info/gnd/4444408-4 Prissättning matematiska modeller. sao Pricing mathematical models. shbe |
| subject_GND | http://d-nb.info/gnd/4114528-8 http://d-nb.info/gnd/4047103-2 http://d-nb.info/gnd/4175621-6 http://d-nb.info/gnd/4047118-4 http://d-nb.info/gnd/4444408-4 |
| title | How to price : a guide to pricing techniques and yield management / |
| title_auth | How to price : a guide to pricing techniques and yield management / |
| title_exact_search | How to price : a guide to pricing techniques and yield management / |
| title_full | How to price : a guide to pricing techniques and yield management / Oz Shy. |
| title_fullStr | How to price : a guide to pricing techniques and yield management / Oz Shy. |
| title_full_unstemmed | How to price : a guide to pricing techniques and yield management / Oz Shy. |
| title_short | How to price : |
| title_sort | how to price a guide to pricing techniques and yield management |
| title_sub | a guide to pricing techniques and yield management / |
| topic | Pricing Mathematical models. Prix Fixation Modèles mathématiques. BUSINESS & ECONOMICS Sales & Selling Management. bisacsh Pricing Mathematical models fast Mathematisches Modell gnd http://d-nb.info/gnd/4114528-8 Preisbildung gnd http://d-nb.info/gnd/4047103-2 Preiskalkulation gnd http://d-nb.info/gnd/4175621-6 Preispolitik gnd http://d-nb.info/gnd/4047118-4 Revenue Management gnd http://d-nb.info/gnd/4444408-4 Prissättning matematiska modeller. sao Pricing mathematical models. shbe |
| topic_facet | Pricing Mathematical models. Prix Fixation Modèles mathématiques. BUSINESS & ECONOMICS Sales & Selling Management. Pricing Mathematical models Mathematisches Modell Preisbildung Preiskalkulation Preispolitik Revenue Management Prissättning matematiska modeller. Pricing mathematical models. Electronic books. |
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| work_keys_str_mv | AT shyoz howtopriceaguidetopricingtechniquesandyieldmanagement |