Verfügbarkeit: Humor in advertising :

Humor in advertising :: a comprehensive analysis /

Draws on serious research on the use of humor from the fields of Advertising and Marketing, as well as Psychology, Mass Media, and Communications Studies. This book is intended for scholars and researchers in the field, as well as for advertising agency account planners and creative directors.

Gespeichert in:

Bibliographische Detailangaben
1. Verfasser:	Gulas, Charles S., 1962-
Weitere Verfasser:	Weinberger, Marc G.
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Armonk, N.Y. : M.E. Sharpe, Inc., ©2006.
Schlagworte:	Wit and humor in advertising. Humour dans la publicité. BUSINESS & ECONOMICS > Advertising & Promotion. Wit and humor in advertising
Online-Zugang:	Volltext
Zusammenfassung:	Draws on serious research on the use of humor from the fields of Advertising and Marketing, as well as Psychology, Mass Media, and Communications Studies. This book is intended for scholars and researchers in the field, as well as for advertising agency account planners and creative directors.
Beschreibung:	1 online resource (xiv, 240 pages) : illustrations
Bibliographie:	Includes bibliographical references (pages 207-224) and indexes.
ISBN:	9780765621528 0765621525 1280912650 9781280912658 0765616130 9780765616135

Internformat

MARC


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Datensatz im Suchindex

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contents	History of humor in advertising -- Just what is humor?: and how does it work? -- Audience factors -- Media and humor -- Product type and humor Products -- Humor type and message -- Context issues -- Research methodology issues -- Entertaining some offending others -- General conclusions and research directions.
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spelling	Gulas, Charles S., 1962- https://id.oclc.org/worldcat/entity/E39PCjHvFgp7y3J6kmcMc7wh6q http://id.loc.gov/authorities/names/n2005044946 Humor in advertising : a comprehensive analysis / Charles S. Gulas and Marc G. Weinberger. Armonk, N.Y. : M.E. Sharpe, Inc., ©2006. 1 online resource (xiv, 240 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier polychrome. rdacc http://rdaregistry.info/termList/RDAColourContent/1003 data file Includes bibliographical references (pages 207-224) and indexes. History of humor in advertising -- Just what is humor?: and how does it work? -- Audience factors -- Media and humor -- Product type and humor Products -- Humor type and message -- Context issues -- Research methodology issues -- Entertaining some offending others -- General conclusions and research directions. Print version record. Draws on serious research on the use of humor from the fields of Advertising and Marketing, as well as Psychology, Mass Media, and Communications Studies. This book is intended for scholars and researchers in the field, as well as for advertising agency account planners and creative directors. Wit and humor in advertising. http://id.loc.gov/authorities/subjects/sh85062946 Humour dans la publicité. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Wit and humor in advertising fast Weinberger, Marc G. http://id.loc.gov/authorities/names/n94053221 has work: Humor in advertising (Text) https://id.oclc.org/worldcat/entity/E39PCFYMFd4RDdQcqcf8DMfwmd https://id.oclc.org/worldcat/ontology/hasWork Print version: Gulas, Charles S., 1962- Humor in advertising. Armonk, N.Y. : M.E. Sharpe, Inc., ©2006 (DLC) 2005017678 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=199773 Volltext
spellingShingle	Gulas, Charles S., 1962- Humor in advertising : a comprehensive analysis / History of humor in advertising -- Just what is humor?: and how does it work? -- Audience factors -- Media and humor -- Product type and humor Products -- Humor type and message -- Context issues -- Research methodology issues -- Entertaining some offending others -- General conclusions and research directions. Wit and humor in advertising. http://id.loc.gov/authorities/subjects/sh85062946 Humour dans la publicité. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Wit and humor in advertising fast
subject_GND	http://id.loc.gov/authorities/subjects/sh85062946
title	Humor in advertising : a comprehensive analysis /
title_auth	Humor in advertising : a comprehensive analysis /
title_exact_search	Humor in advertising : a comprehensive analysis /
title_full	Humor in advertising : a comprehensive analysis / Charles S. Gulas and Marc G. Weinberger.
title_fullStr	Humor in advertising : a comprehensive analysis / Charles S. Gulas and Marc G. Weinberger.
title_full_unstemmed	Humor in advertising : a comprehensive analysis / Charles S. Gulas and Marc G. Weinberger.
title_short	Humor in advertising :
title_sort	humor in advertising a comprehensive analysis
title_sub	a comprehensive analysis /
topic	Wit and humor in advertising. http://id.loc.gov/authorities/subjects/sh85062946 Humour dans la publicité. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Wit and humor in advertising fast
topic_facet	Wit and humor in advertising. Humour dans la publicité. BUSINESS & ECONOMICS Advertising & Promotion. Wit and humor in advertising
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=199773
work_keys_str_mv	AT gulascharless humorinadvertisingacomprehensiveanalysis AT weinbergermarcg humorinadvertisingacomprehensiveanalysis

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