New product forecasting :: an applied approach /
Focuses on the tools and techniques of forecasting new product development. Useful for students and professionals, this book features numerous industry cases and examples. It covers the basic foundations and processes of new product forecasting, and links forecasting to the processes of new product...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Armonk, N.Y. :
M.E. Sharpe, Inc.,
©2006.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Focuses on the tools and techniques of forecasting new product development. Useful for students and professionals, this book features numerous industry cases and examples. It covers the basic foundations and processes of new product forecasting, and links forecasting to the processes of new product development and sales and operations planning. |
| Beschreibung: | 1 online resource (xviii, 157 pages) : illustrations |
| Format: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| Bibliographie: | Includes bibliographical references (pages 149-152) and index. |
| ISBN: | 9780765620194 0765620197 1280912642 9781280912641 9781317463887 1317463889 9781317463870 1317463870 0765616092 9780765616098 |
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| 100 | 1 | |a Kahn, Kenneth B. |0 http://id.loc.gov/authorities/names/n00088081 | |
| 245 | 1 | 0 | |a New product forecasting : |b an applied approach / |c Kenneth B. Kahn ; foreword by Martin Joseph and Alec Finney. |
| 260 | |a Armonk, N.Y. : |b M.E. Sharpe, Inc., |c ©2006. | ||
| 300 | |a 1 online resource (xviii, 157 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 347 | |a data file | ||
| 380 | |a Bibliography | ||
| 504 | |a Includes bibliographical references (pages 149-152) and index. | ||
| 505 | 0 | |a Foundations of applied new product forecasting -- Introduction to applied new product forecasting -- Clarifying the terminology of product, service, and/or offering -- A new product forecasting directive -- Beginning the new product forecasting endeavor -- Types of new product estimates -- New product planning versus new product forecasting -- Types of new products -- New product forecasting techniques -- New product forecasting strategy : linking techniques to type of new product -- Key concepts -- Discussion questions -- New product development and new product forecasting: process and structure -- The new product development process -- Using teams to structure new product development -- The new product forecasting process -- Assumptions management -- S & op and new product forecasting -- Key concepts -- Discussion questions -- New product forecasting techniques -- Judgmental new product forecasting techniques -- Jury of executive opinion -- Sales force composite -- Scenario analysis -- Delphi method -- Assumptions-based modeling -- Using assumptions-based models to identify critical assumptions and examine risk -- Decision trees -- Markov process model -- Key concepts -- Discussion questions -- Customer/market research techniques for new product forecasting -- Concept testing -- Product use testing -- Market testing -- Conjoint analysis -- Quality function deployment -- The kano model -- Key concepts -- Discussion questions -- Time series techniques for new product forecasting -- Look-like analysis (analogous forecasting) -- Diffusion modeling -- Composite curve approach -- Key concepts -- Discussion questions -- Regression analysis for new product forecasting -- Correlation -- Regression analyses -- Final comments on regression analyses -- Key concepts -- Discussion questions -- Managerial considerations for applied new product forecasting -- Special topics in new product forecasting -- Understanding the launch phenomenon -- The launch cycle -- Pre-launch preparation : launch control protocol -- Launch tracking and the launch scorecard -- Special new product forecasting issues -- Key concepts -- Discussion questions -- New product forecasting benchmarks -- Review of literature on new product forecasting practices -- New product forecasting benchmarks -- Final observations -- Implications for your company's new product forecasting process -- Key concepts -- Discussion questions. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a Focuses on the tools and techniques of forecasting new product development. Useful for students and professionals, this book features numerous industry cases and examples. It covers the basic foundations and processes of new product forecasting, and links forecasting to the processes of new product development and sales and operations planning. | ||
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2010. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2010 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 650 | 0 | |a New products |x Forecasting |x Methodology. | |
| 650 | 0 | |a Product management. |0 http://id.loc.gov/authorities/subjects/sh85107203 | |
| 650 | 6 | |a Produits nouveaux |x Prévision |x Méthodologie. | |
| 650 | 6 | |a Produits commerciaux |x Gestion. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Development |x Business Development. |2 bisacsh | |
| 650 | 7 | |a Product management |2 fast | |
| 650 | 7 | |a Marktentwicklung |2 gnd |0 http://d-nb.info/gnd/4123713-4 | |
| 650 | 7 | |a Neues Produkt |2 gnd |0 http://d-nb.info/gnd/4171552-4 | |
| 650 | 7 | |a Prognoseverfahren |2 gnd |0 http://d-nb.info/gnd/4358095-6 | |
| 650 | 1 | 7 | |a Productontwikkeling. |2 gtt |
| 650 | 1 | 7 | |a Prognoses. |2 gtt |
| 650 | 1 | 7 | |a Marketing. |2 gtt |
| 655 | 0 | |a Electronic book. | |
| 655 | 4 | |a Electronic books. | |
| 776 | 0 | 8 | |i Print version: |a Kahn, Kenneth B. |t New product forecasting. |d Armonk, N.Y. : M.E. Sharpe, Inc., ©2006 |w (DLC) 2006005481 |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocn232160211 |
|---|---|
| _version_ | 1816881667780902912 |
| adam_text | |
| any_adam_object | |
| author | Kahn, Kenneth B. |
| author_GND | http://id.loc.gov/authorities/names/n00088081 |
| author_facet | Kahn, Kenneth B. |
| author_role | |
| author_sort | Kahn, Kenneth B. |
| author_variant | k b k kb kbk |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.153 .K33 2006eb |
| callnumber-search | HF5415.153 .K33 2006eb |
| callnumber-sort | HF 45415.153 K33 42006EB |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 624 |
| collection | ZDB-4-EBA |
| contents | Foundations of applied new product forecasting -- Introduction to applied new product forecasting -- Clarifying the terminology of product, service, and/or offering -- A new product forecasting directive -- Beginning the new product forecasting endeavor -- Types of new product estimates -- New product planning versus new product forecasting -- Types of new products -- New product forecasting techniques -- New product forecasting strategy : linking techniques to type of new product -- Key concepts -- Discussion questions -- New product development and new product forecasting: process and structure -- The new product development process -- Using teams to structure new product development -- The new product forecasting process -- Assumptions management -- S & op and new product forecasting -- Key concepts -- Discussion questions -- New product forecasting techniques -- Judgmental new product forecasting techniques -- Jury of executive opinion -- Sales force composite -- Scenario analysis -- Delphi method -- Assumptions-based modeling -- Using assumptions-based models to identify critical assumptions and examine risk -- Decision trees -- Markov process model -- Key concepts -- Discussion questions -- Customer/market research techniques for new product forecasting -- Concept testing -- Product use testing -- Market testing -- Conjoint analysis -- Quality function deployment -- The kano model -- Key concepts -- Discussion questions -- Time series techniques for new product forecasting -- Look-like analysis (analogous forecasting) -- Diffusion modeling -- Composite curve approach -- Key concepts -- Discussion questions -- Regression analysis for new product forecasting -- Correlation -- Regression analyses -- Final comments on regression analyses -- Key concepts -- Discussion questions -- Managerial considerations for applied new product forecasting -- Special topics in new product forecasting -- Understanding the launch phenomenon -- The launch cycle -- Pre-launch preparation : launch control protocol -- Launch tracking and the launch scorecard -- Special new product forecasting issues -- Key concepts -- Discussion questions -- New product forecasting benchmarks -- Review of literature on new product forecasting practices -- New product forecasting benchmarks -- Final observations -- Implications for your company's new product forecasting process -- Key concepts -- Discussion questions. |
| ctrlnum | (OCoLC)232160211 |
| dewey-full | 658.5/75 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.5/75 |
| dewey-search | 658.5/75 |
| dewey-sort | 3658.5 275 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | Electronic book. Electronic books. |
| genre_facet | Electronic book. Electronic books. |
| id | ZDB-4-EBA-ocn232160211 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:16:22Z |
| institution | BVB |
| isbn | 9780765620194 0765620197 1280912642 9781280912641 9781317463887 1317463889 9781317463870 1317463870 0765616092 9780765616098 |
| language | English |
| oclc_num | 232160211 |
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| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xviii, 157 pages) : illustrations |
| psigel | ZDB-4-EBA |
| publishDate | 2006 |
| publishDateSearch | 2006 |
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| publisher | M.E. Sharpe, Inc., |
| record_format | marc |
| spelling | Kahn, Kenneth B. http://id.loc.gov/authorities/names/n00088081 New product forecasting : an applied approach / Kenneth B. Kahn ; foreword by Martin Joseph and Alec Finney. Armonk, N.Y. : M.E. Sharpe, Inc., ©2006. 1 online resource (xviii, 157 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier polychrome. rdacc http://rdaregistry.info/termList/RDAColourContent/1003 data file Bibliography Includes bibliographical references (pages 149-152) and index. Foundations of applied new product forecasting -- Introduction to applied new product forecasting -- Clarifying the terminology of product, service, and/or offering -- A new product forecasting directive -- Beginning the new product forecasting endeavor -- Types of new product estimates -- New product planning versus new product forecasting -- Types of new products -- New product forecasting techniques -- New product forecasting strategy : linking techniques to type of new product -- Key concepts -- Discussion questions -- New product development and new product forecasting: process and structure -- The new product development process -- Using teams to structure new product development -- The new product forecasting process -- Assumptions management -- S & op and new product forecasting -- Key concepts -- Discussion questions -- New product forecasting techniques -- Judgmental new product forecasting techniques -- Jury of executive opinion -- Sales force composite -- Scenario analysis -- Delphi method -- Assumptions-based modeling -- Using assumptions-based models to identify critical assumptions and examine risk -- Decision trees -- Markov process model -- Key concepts -- Discussion questions -- Customer/market research techniques for new product forecasting -- Concept testing -- Product use testing -- Market testing -- Conjoint analysis -- Quality function deployment -- The kano model -- Key concepts -- Discussion questions -- Time series techniques for new product forecasting -- Look-like analysis (analogous forecasting) -- Diffusion modeling -- Composite curve approach -- Key concepts -- Discussion questions -- Regression analysis for new product forecasting -- Correlation -- Regression analyses -- Final comments on regression analyses -- Key concepts -- Discussion questions -- Managerial considerations for applied new product forecasting -- Special topics in new product forecasting -- Understanding the launch phenomenon -- The launch cycle -- Pre-launch preparation : launch control protocol -- Launch tracking and the launch scorecard -- Special new product forecasting issues -- Key concepts -- Discussion questions -- New product forecasting benchmarks -- Review of literature on new product forecasting practices -- New product forecasting benchmarks -- Final observations -- Implications for your company's new product forecasting process -- Key concepts -- Discussion questions. Print version record. Focuses on the tools and techniques of forecasting new product development. Useful for students and professionals, this book features numerous industry cases and examples. It covers the basic foundations and processes of new product forecasting, and links forecasting to the processes of new product development and sales and operations planning. Use copy Restrictions unspecified star MiAaHDL Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010. MiAaHDL Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL New products Forecasting Methodology. Product management. http://id.loc.gov/authorities/subjects/sh85107203 Produits nouveaux Prévision Méthodologie. Produits commerciaux Gestion. BUSINESS & ECONOMICS Development Business Development. bisacsh Product management fast Marktentwicklung gnd http://d-nb.info/gnd/4123713-4 Neues Produkt gnd http://d-nb.info/gnd/4171552-4 Prognoseverfahren gnd http://d-nb.info/gnd/4358095-6 Productontwikkeling. gtt Prognoses. gtt Marketing. gtt Electronic book. Electronic books. Print version: Kahn, Kenneth B. New product forecasting. Armonk, N.Y. : M.E. Sharpe, Inc., ©2006 (DLC) 2006005481 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=199792 Volltext |
| spellingShingle | Kahn, Kenneth B. New product forecasting : an applied approach / Foundations of applied new product forecasting -- Introduction to applied new product forecasting -- Clarifying the terminology of product, service, and/or offering -- A new product forecasting directive -- Beginning the new product forecasting endeavor -- Types of new product estimates -- New product planning versus new product forecasting -- Types of new products -- New product forecasting techniques -- New product forecasting strategy : linking techniques to type of new product -- Key concepts -- Discussion questions -- New product development and new product forecasting: process and structure -- The new product development process -- Using teams to structure new product development -- The new product forecasting process -- Assumptions management -- S & op and new product forecasting -- Key concepts -- Discussion questions -- New product forecasting techniques -- Judgmental new product forecasting techniques -- Jury of executive opinion -- Sales force composite -- Scenario analysis -- Delphi method -- Assumptions-based modeling -- Using assumptions-based models to identify critical assumptions and examine risk -- Decision trees -- Markov process model -- Key concepts -- Discussion questions -- Customer/market research techniques for new product forecasting -- Concept testing -- Product use testing -- Market testing -- Conjoint analysis -- Quality function deployment -- The kano model -- Key concepts -- Discussion questions -- Time series techniques for new product forecasting -- Look-like analysis (analogous forecasting) -- Diffusion modeling -- Composite curve approach -- Key concepts -- Discussion questions -- Regression analysis for new product forecasting -- Correlation -- Regression analyses -- Final comments on regression analyses -- Key concepts -- Discussion questions -- Managerial considerations for applied new product forecasting -- Special topics in new product forecasting -- Understanding the launch phenomenon -- The launch cycle -- Pre-launch preparation : launch control protocol -- Launch tracking and the launch scorecard -- Special new product forecasting issues -- Key concepts -- Discussion questions -- New product forecasting benchmarks -- Review of literature on new product forecasting practices -- New product forecasting benchmarks -- Final observations -- Implications for your company's new product forecasting process -- Key concepts -- Discussion questions. New products Forecasting Methodology. Product management. http://id.loc.gov/authorities/subjects/sh85107203 Produits nouveaux Prévision Méthodologie. Produits commerciaux Gestion. BUSINESS & ECONOMICS Development Business Development. bisacsh Product management fast Marktentwicklung gnd http://d-nb.info/gnd/4123713-4 Neues Produkt gnd http://d-nb.info/gnd/4171552-4 Prognoseverfahren gnd http://d-nb.info/gnd/4358095-6 Productontwikkeling. gtt Prognoses. gtt Marketing. gtt |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85107203 http://d-nb.info/gnd/4123713-4 http://d-nb.info/gnd/4171552-4 http://d-nb.info/gnd/4358095-6 |
| title | New product forecasting : an applied approach / |
| title_auth | New product forecasting : an applied approach / |
| title_exact_search | New product forecasting : an applied approach / |
| title_full | New product forecasting : an applied approach / Kenneth B. Kahn ; foreword by Martin Joseph and Alec Finney. |
| title_fullStr | New product forecasting : an applied approach / Kenneth B. Kahn ; foreword by Martin Joseph and Alec Finney. |
| title_full_unstemmed | New product forecasting : an applied approach / Kenneth B. Kahn ; foreword by Martin Joseph and Alec Finney. |
| title_short | New product forecasting : |
| title_sort | new product forecasting an applied approach |
| title_sub | an applied approach / |
| topic | New products Forecasting Methodology. Product management. http://id.loc.gov/authorities/subjects/sh85107203 Produits nouveaux Prévision Méthodologie. Produits commerciaux Gestion. BUSINESS & ECONOMICS Development Business Development. bisacsh Product management fast Marktentwicklung gnd http://d-nb.info/gnd/4123713-4 Neues Produkt gnd http://d-nb.info/gnd/4171552-4 Prognoseverfahren gnd http://d-nb.info/gnd/4358095-6 Productontwikkeling. gtt Prognoses. gtt Marketing. gtt |
| topic_facet | New products Forecasting Methodology. Product management. Produits nouveaux Prévision Méthodologie. Produits commerciaux Gestion. BUSINESS & ECONOMICS Development Business Development. Product management Marktentwicklung Neues Produkt Prognoseverfahren Productontwikkeling. Prognoses. Marketing. Electronic book. Electronic books. |
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| work_keys_str_mv | AT kahnkennethb newproductforecastinganappliedapproach |