Driving innovation :: intellectual property strategies for a dynamic world /

How does IP balance the exclusive rights of innovators with public demand for access to their innovations? How can organizations manage IP strategically to meet their goals? How do IP strategies play out on the global stage? Driving Innovation reveals the dynamics of intellectual property (IP) as it...

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Bibliographische Detailangaben
1. Verfasser: Gollin, Michael A., 1957-
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Cambridge ; New York : Cambridge University Press, ©2008.
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:How does IP balance the exclusive rights of innovators with public demand for access to their innovations? How can organizations manage IP strategically to meet their goals? How do IP strategies play out on the global stage? Driving Innovation reveals the dynamics of intellectual property (IP) as it drives the innovation cycle and shapes global society. The book presents fundamental IP concepts and practical legal and business strategies that apply to all innovation communities, including industry, non-profit institutions, and developing countries. Further, it draws on the author's broad experience, news headlines, and precedent-setting lawsuits relating to patents, trademarks, copyright, and trade secrets - from biotechnology to the open source movement. General readers and students will welcome the lively overview of this complex topic, while executives and practitioners can gain new insights and valuable approaches for putting ideas to work and navigating within or changing the global IP system to expand innovation.
Beschreibung:1 online resource (xvi, 415 pages :)
Bibliographie:Includes bibliographical references (pages 379-389) and index.
ISBN:9780511379048
0511379048
0511378157
9780511378157
9780511805394
051180539X
1107183197
9781107183193
1281243574
9781281243577
9786611243579
6611243577
0511377282
9780511377280
0511376340
9780511376344
0511374801
9780511374807

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