How voters decide :: information processing during election campaigns /

"This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting "inside the heads" of citizens as they confront the overwhelming rush of...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Lau, Richard R.
Weitere Verfasser: Redlawsk, David P.
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Cambridge ; New York : Cambridge University Press, 2006.
Schriftenreihe:Cambridge studies in public opinion and political psychology.
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:"This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting "inside the heads" of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically defined types of decision strategies that voters employ to help decide which candidate to support are described and operationally defined."--Jacket
Beschreibung:1 online resource (xvii, 344 pages) : illustrations
Bibliographie:Includes bibliographical references (pages 313-333) and index.
ISBN:9780511226212
0511226217
0511225644
9780511225642
0511222998
9780511222993
051124262X
9780511242625
9780511791048
0511791046
1280567627
9781280567629
0511224338
9780511224331
9786610567621
661056762X
1107164702
9781107164703
0511225008
9780511225000

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