Verfügbarkeit: The marketing strategy desktop guide /

The marketing strategy desktop guide /:

A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world's most successful companies and provides key models to help you develop competitive strategies for the internet age.

Gespeichert in:

Bibliographische Detailangaben
1. Verfasser:	Paley, Norton
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	London : Thorogood, ©2007.
Ausgabe:	2nd ed.
Schlagworte:	Marketing > Planning. Marketing > Management. Strategic planning. Marketing > Planification. Marketing > Gestion. Planification stratégique. BUSINESS & ECONOMICS > Green Business. Marketing > Management Marketing > Planning Strategic planning
Online-Zugang:	Volltext Volltext
Zusammenfassung:	A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world's most successful companies and provides key models to help you develop competitive strategies for the internet age.
Beschreibung:	1 online resource (252 pages) : illustrations
ISBN:	9781435631601 1435631609 9781854186218 1854186213 1854184903 9781854184900 9781854184917 1854184911 9786611205270 6611205276

Internformat

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Datensatz im Suchindex

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contents	1. How to manage marketing in the 21st century -- 2. How to manage your marketing strategy (Part 1) -- 3. How to manage your marketing strategy (Part 2) -- 4. How to manage your competitor intelligence -- 5. How to manage your strategic marketing plans -- 6. How to manage your markets: The power of segmentation -- 7. How to manage your product strategy -- 8. How to manage your communications strategy -- 9. How to manage your pricing strategy -- 10. How to manage your distribution strategy -- 11. How to think like a strategist.
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discipline	Wirtschaftswissenschaften
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publisher	Thorogood,
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spelling	Paley, Norton. http://id.loc.gov/authorities/names/n78003096 The marketing strategy desktop guide / Norton Paley. 2nd ed. London : Thorogood, ©2007. 1 online resource (252 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier polychrome. rdacc http://rdaregistry.info/termList/RDAColourContent/1003 data file 1. How to manage marketing in the 21st century -- 2. How to manage your marketing strategy (Part 1) -- 3. How to manage your marketing strategy (Part 2) -- 4. How to manage your competitor intelligence -- 5. How to manage your strategic marketing plans -- 6. How to manage your markets: The power of segmentation -- 7. How to manage your product strategy -- 8. How to manage your communications strategy -- 9. How to manage your pricing strategy -- 10. How to manage your distribution strategy -- 11. How to think like a strategist. A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world's most successful companies and provides key models to help you develop competitive strategies for the internet age. Print version record. Marketing Planning. Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Strategic planning. http://id.loc.gov/authorities/subjects/sh85128511 Marketing Planification. Marketing Gestion. Planification stratégique. BUSINESS & ECONOMICS Green Business. bisacsh Marketing Management fast Marketing Planning fast Strategic planning fast has work: The marketing strategy desktop guide (Text) https://id.oclc.org/worldcat/entity/E39PCGyRJGx8ymQTqkgthYPjkC https://id.oclc.org/worldcat/ontology/hasWork Print version: Paley, Norton. Marketing strategy desktop guide. 2nd ed. London : Thorogood, ©2007 9781854184900 1854184903 (OCoLC)156817990 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=399013 Volltext FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=219540 Volltext
spellingShingle	Paley, Norton The marketing strategy desktop guide / 1. How to manage marketing in the 21st century -- 2. How to manage your marketing strategy (Part 1) -- 3. How to manage your marketing strategy (Part 2) -- 4. How to manage your competitor intelligence -- 5. How to manage your strategic marketing plans -- 6. How to manage your markets: The power of segmentation -- 7. How to manage your product strategy -- 8. How to manage your communications strategy -- 9. How to manage your pricing strategy -- 10. How to manage your distribution strategy -- 11. How to think like a strategist. Marketing Planning. Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Strategic planning. http://id.loc.gov/authorities/subjects/sh85128511 Marketing Planification. Marketing Gestion. Planification stratégique. BUSINESS & ECONOMICS Green Business. bisacsh Marketing Management fast Marketing Planning fast Strategic planning fast
subject_GND	http://id.loc.gov/authorities/subjects/sh85081339 http://id.loc.gov/authorities/subjects/sh85128511
title	The marketing strategy desktop guide /
title_auth	The marketing strategy desktop guide /
title_exact_search	The marketing strategy desktop guide /
title_full	The marketing strategy desktop guide / Norton Paley.
title_fullStr	The marketing strategy desktop guide / Norton Paley.
title_full_unstemmed	The marketing strategy desktop guide / Norton Paley.
title_short	The marketing strategy desktop guide /
title_sort	marketing strategy desktop guide
topic	Marketing Planning. Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Strategic planning. http://id.loc.gov/authorities/subjects/sh85128511 Marketing Planification. Marketing Gestion. Planification stratégique. BUSINESS & ECONOMICS Green Business. bisacsh Marketing Management fast Marketing Planning fast Strategic planning fast
topic_facet	Marketing Planning. Marketing Management. Strategic planning. Marketing Planification. Marketing Gestion. Planification stratégique. BUSINESS & ECONOMICS Green Business. Marketing Management Marketing Planning Strategic planning
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=399013 https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=219540
work_keys_str_mv	AT paleynorton themarketingstrategydesktopguide AT paleynorton marketingstrategydesktopguide

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