Verfügbarkeit: Advertising and differentiated products /

Advertising and differentiated products /:

Volume 10 is entitled Advertising and Differentiated Products, and is part of the annual series "Advances in Applied Microeconomics". The series provides a forum in which researchers disseminate frontier research in applied microeconomics. The volume contains 11 chapters, which cover theor...

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Bibliographische Detailangaben
Weitere Verfasser:	Baye, Michael R., 1958-, Nelson, Jon P.
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Amsterdam ; New York : JAI, ©2001.
Schriftenreihe:	Advances in applied microeconomics ; v. 10.
Schlagworte:	Advertising. Product differentiation. Produits commerciaux > Différenciation. BUSINESS & ECONOMICS > Economics > Microeconomics. Advertising Product differentiation Produktdifferenzierung Werbung Aufsatzsammlung Reclame. Aufsatzsammlung.
Online-Zugang:	Volltext
Zusammenfassung:	Volume 10 is entitled Advertising and Differentiated Products, and is part of the annual series "Advances in Applied Microeconomics". The series provides a forum in which researchers disseminate frontier research in applied microeconomics. The volume contains 11 chapters, which cover theoretical and empirical contributions. Four chapters examine theoretical models of incomplete information, product innovations in services, generic advertising, and brand loyalty and price competition. The seven empirical chapters examine both advertising and product differentiation, including generic advert.
Beschreibung:	1 online resource (xi, 295 pages) : illustrations
Bibliographie:	Includes bibliographical references.
ISBN:	9780080545936 0080545939

Internformat

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contents	Cover; ADVERTISING AND DIFFERENTIATED PRODUCTS; Copyright Page; CONTENTS; LIST OF CONTRIBUTORS; EDITORS' NOTES; CHAPTER 1. EFFECTS OF ADVERTISING ON U.S. NON-ALCOHOLIC BEVERAGE DEMAND: EVIDENCE FROM A TWO-STAGE ROTTERDAM MODEL; CHAPTER 2. THE LONG-RUN DEMAND FOR ALCOHOLIC BEVERAGES AND THE ADVERTISING DEBATE: A COINTEGRATION ANALYSIS; CHAPTER 3. MANDATED EXCLUSIVE TERRITORIES: EFFICIENCY EFFECTS AND REGULATORY SELECTION BIAS; CHAPTER 4. RACE AND RADIO: PREFERENCE EXTERNALITIES, MINORITY OWNERSHIP, AND THE PROVISION OF PROGRAMMING TO MINORITIES.
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series2	Advances in applied microeconomics ;
spelling	Advertising and differentiated products / edited by Michael R. Baye, Jon P. Nelson. Amsterdam ; New York : JAI, ©2001. 1 online resource (xi, 295 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Advances in applied microeconomics ; v. 10 Includes bibliographical references. Volume 10 is entitled Advertising and Differentiated Products, and is part of the annual series "Advances in Applied Microeconomics". The series provides a forum in which researchers disseminate frontier research in applied microeconomics. The volume contains 11 chapters, which cover theoretical and empirical contributions. Four chapters examine theoretical models of incomplete information, product innovations in services, generic advertising, and brand loyalty and price competition. The seven empirical chapters examine both advertising and product differentiation, including generic advert. Print version record. Cover; ADVERTISING AND DIFFERENTIATED PRODUCTS; Copyright Page; CONTENTS; LIST OF CONTRIBUTORS; EDITORS' NOTES; CHAPTER 1. EFFECTS OF ADVERTISING ON U.S. NON-ALCOHOLIC BEVERAGE DEMAND: EVIDENCE FROM A TWO-STAGE ROTTERDAM MODEL; CHAPTER 2. THE LONG-RUN DEMAND FOR ALCOHOLIC BEVERAGES AND THE ADVERTISING DEBATE: A COINTEGRATION ANALYSIS; CHAPTER 3. MANDATED EXCLUSIVE TERRITORIES: EFFICIENCY EFFECTS AND REGULATORY SELECTION BIAS; CHAPTER 4. RACE AND RADIO: PREFERENCE EXTERNALITIES, MINORITY OWNERSHIP, AND THE PROVISION OF PROGRAMMING TO MINORITIES. Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Product differentiation. http://id.loc.gov/authorities/subjects/sh94005861 Produits commerciaux Différenciation. BUSINESS & ECONOMICS Economics Microeconomics. bisacsh Advertising fast Product differentiation fast Produktdifferenzierung gnd http://d-nb.info/gnd/4126360-1 Werbung gnd http://d-nb.info/gnd/4065541-6 Aufsatzsammlung gnd http://d-nb.info/gnd/4143413-4 Reclame. gtt Advertising. nli Product differentiation. nli Aufsatzsammlung. Baye, Michael R., 1958- https://id.oclc.org/worldcat/entity/E39PBJfh4tKvHJ98b6GyxpHXBP http://id.loc.gov/authorities/names/n85242429 Nelson, Jon P. http://id.loc.gov/authorities/names/n88230588 has work: Advertising and differentiated products (Text) https://id.oclc.org/worldcat/entity/E39PCG3Vmg4YftvPPCFtwvHmYd https://id.oclc.org/worldcat/ontology/hasWork Print version: Advertising and differentiated products. Amsterdam ; New York : JAI, ©2001 0762308230 9780762308231 (OCoLC)48214843 Advances in applied microeconomics ; v. 10. http://id.loc.gov/authorities/names/no98011006 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=199209 Volltext
spellingShingle	Advertising and differentiated products / Advances in applied microeconomics ; Cover; ADVERTISING AND DIFFERENTIATED PRODUCTS; Copyright Page; CONTENTS; LIST OF CONTRIBUTORS; EDITORS' NOTES; CHAPTER 1. EFFECTS OF ADVERTISING ON U.S. NON-ALCOHOLIC BEVERAGE DEMAND: EVIDENCE FROM A TWO-STAGE ROTTERDAM MODEL; CHAPTER 2. THE LONG-RUN DEMAND FOR ALCOHOLIC BEVERAGES AND THE ADVERTISING DEBATE: A COINTEGRATION ANALYSIS; CHAPTER 3. MANDATED EXCLUSIVE TERRITORIES: EFFICIENCY EFFECTS AND REGULATORY SELECTION BIAS; CHAPTER 4. RACE AND RADIO: PREFERENCE EXTERNALITIES, MINORITY OWNERSHIP, AND THE PROVISION OF PROGRAMMING TO MINORITIES. Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Product differentiation. http://id.loc.gov/authorities/subjects/sh94005861 Produits commerciaux Différenciation. BUSINESS & ECONOMICS Economics Microeconomics. bisacsh Advertising fast Product differentiation fast Produktdifferenzierung gnd http://d-nb.info/gnd/4126360-1 Werbung gnd http://d-nb.info/gnd/4065541-6 Aufsatzsammlung gnd http://d-nb.info/gnd/4143413-4 Reclame. gtt Advertising. nli Product differentiation. nli
subject_GND	http://id.loc.gov/authorities/subjects/sh85001086 http://id.loc.gov/authorities/subjects/sh94005861 http://d-nb.info/gnd/4126360-1 http://d-nb.info/gnd/4065541-6 http://d-nb.info/gnd/4143413-4
title	Advertising and differentiated products /
title_auth	Advertising and differentiated products /
title_exact_search	Advertising and differentiated products /
title_full	Advertising and differentiated products / edited by Michael R. Baye, Jon P. Nelson.
title_fullStr	Advertising and differentiated products / edited by Michael R. Baye, Jon P. Nelson.
title_full_unstemmed	Advertising and differentiated products / edited by Michael R. Baye, Jon P. Nelson.
title_short	Advertising and differentiated products /
title_sort	advertising and differentiated products
topic	Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Product differentiation. http://id.loc.gov/authorities/subjects/sh94005861 Produits commerciaux Différenciation. BUSINESS & ECONOMICS Economics Microeconomics. bisacsh Advertising fast Product differentiation fast Produktdifferenzierung gnd http://d-nb.info/gnd/4126360-1 Werbung gnd http://d-nb.info/gnd/4065541-6 Aufsatzsammlung gnd http://d-nb.info/gnd/4143413-4 Reclame. gtt Advertising. nli Product differentiation. nli
topic_facet	Advertising. Product differentiation. Produits commerciaux Différenciation. BUSINESS & ECONOMICS Economics Microeconomics. Advertising Product differentiation Produktdifferenzierung Werbung Aufsatzsammlung Reclame. Aufsatzsammlung.
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=199209
work_keys_str_mv	AT bayemichaelr advertisinganddifferentiatedproducts AT nelsonjonp advertisinganddifferentiatedproducts

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