Mastering marketing :: a comprehensive introduction to the skills of developing and defending your company's revenue /
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London :
Thorogood,
©2006.
|
| Ausgabe: | 2nd ed. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes index. |
| Beschreibung: | 1 online resource (xvii, 325 pages) : illustrations |
| ISBN: | 9781854184276 185418427X |
Internformat
MARC
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| 100 | 1 | |a Ruskin-Brown, Ian. | |
| 245 | 1 | 0 | |a Mastering marketing : |b a comprehensive introduction to the skills of developing and defending your company's revenue / |c Ian Ruskin-Brown. |
| 250 | |a 2nd ed. | ||
| 260 | |a London : |b Thorogood, |c ©2006. | ||
| 300 | |a 1 online resource (xvii, 325 pages) : |b illustrations | ||
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| 500 | |a Includes index. | ||
| 505 | 0 | |a The power of marketing -- effectiveness is more important than efficiency -- The power of marketing -- the law of supply and demand -- How marketing works -- Introducing the new marketing mix: the marketing tools (the four or five P's) -- The marketing mix -- the product -- The marketing mix -- distribution -- your route to market -- The marketing mix -- marketing communications and promotion (marcomms) -- The marketing mix -- marketing pricing -- The marketing plan -- The marketing audit -- deriving foundations for a marketing strategy -- Getting the feedback. | |
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Marketing. |0 http://id.loc.gov/authorities/subjects/sh85081333 | |
| 650 | 0 | |a Marketing |x Management. |0 http://id.loc.gov/authorities/subjects/sh85081339 | |
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| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Marketing |x Gestion. | |
| 650 | 7 | |a marketing. |2 aat | |
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| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Marketing |x Management |2 fast | |
| 758 | |i has work: |a Mastering marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFKCrCQt8KkqCtMyFKTx9P |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
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Datensatz im Suchindex
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| _version_ | 1816881652012417026 |
| adam_text | |
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| author | Ruskin-Brown, Ian |
| author_facet | Ruskin-Brown, Ian |
| author_role | |
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| contents | The power of marketing -- effectiveness is more important than efficiency -- The power of marketing -- the law of supply and demand -- How marketing works -- Introducing the new marketing mix: the marketing tools (the four or five P's) -- The marketing mix -- the product -- The marketing mix -- distribution -- your route to market -- The marketing mix -- marketing communications and promotion (marcomms) -- The marketing mix -- marketing pricing -- The marketing plan -- The marketing audit -- deriving foundations for a marketing strategy -- Getting the feedback. |
| ctrlnum | (OCoLC)163578335 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed. |
| format | Electronic eBook |
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| id | ZDB-4-EBA-ocn163578335 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:16:07Z |
| institution | BVB |
| isbn | 9781854184276 185418427X |
| language | English |
| oclc_num | 163578335 |
| open_access_boolean | |
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| physical | 1 online resource (xvii, 325 pages) : illustrations |
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| publishDate | 2006 |
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| publisher | Thorogood, |
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| spelling | Ruskin-Brown, Ian. Mastering marketing : a comprehensive introduction to the skills of developing and defending your company's revenue / Ian Ruskin-Brown. 2nd ed. London : Thorogood, ©2006. 1 online resource (xvii, 325 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier data file Includes index. The power of marketing -- effectiveness is more important than efficiency -- The power of marketing -- the law of supply and demand -- How marketing works -- Introducing the new marketing mix: the marketing tools (the four or five P's) -- The marketing mix -- the product -- The marketing mix -- distribution -- your route to market -- The marketing mix -- marketing communications and promotion (marcomms) -- The marketing mix -- marketing pricing -- The marketing plan -- The marketing audit -- deriving foundations for a marketing strategy -- Getting the feedback. Print version record. Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing. Marketing Gestion. marketing. aat BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Distribution. bisacsh Marketing fast Marketing Management fast has work: Mastering marketing (Text) https://id.oclc.org/worldcat/entity/E39PCFKCrCQt8KkqCtMyFKTx9P https://id.oclc.org/worldcat/ontology/hasWork Print version: Ruskin-Brown, Ian. Mastering marketing. 2nd ed. London : Thorogood, ©2006 9781854183231 1854183230 (OCoLC)65767971 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=191724 Volltext |
| spellingShingle | Ruskin-Brown, Ian Mastering marketing : a comprehensive introduction to the skills of developing and defending your company's revenue / The power of marketing -- effectiveness is more important than efficiency -- The power of marketing -- the law of supply and demand -- How marketing works -- Introducing the new marketing mix: the marketing tools (the four or five P's) -- The marketing mix -- the product -- The marketing mix -- distribution -- your route to market -- The marketing mix -- marketing communications and promotion (marcomms) -- The marketing mix -- marketing pricing -- The marketing plan -- The marketing audit -- deriving foundations for a marketing strategy -- Getting the feedback. Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing. Marketing Gestion. marketing. aat BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Distribution. bisacsh Marketing fast Marketing Management fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85081333 http://id.loc.gov/authorities/subjects/sh85081339 https://id.nlm.nih.gov/mesh/D040541 |
| title | Mastering marketing : a comprehensive introduction to the skills of developing and defending your company's revenue / |
| title_auth | Mastering marketing : a comprehensive introduction to the skills of developing and defending your company's revenue / |
| title_exact_search | Mastering marketing : a comprehensive introduction to the skills of developing and defending your company's revenue / |
| title_full | Mastering marketing : a comprehensive introduction to the skills of developing and defending your company's revenue / Ian Ruskin-Brown. |
| title_fullStr | Mastering marketing : a comprehensive introduction to the skills of developing and defending your company's revenue / Ian Ruskin-Brown. |
| title_full_unstemmed | Mastering marketing : a comprehensive introduction to the skills of developing and defending your company's revenue / Ian Ruskin-Brown. |
| title_short | Mastering marketing : |
| title_sort | mastering marketing a comprehensive introduction to the skills of developing and defending your company s revenue |
| title_sub | a comprehensive introduction to the skills of developing and defending your company's revenue / |
| topic | Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing. Marketing Gestion. marketing. aat BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Distribution. bisacsh Marketing fast Marketing Management fast |
| topic_facet | Marketing. Marketing Management. Marketing Marketing Gestion. marketing. BUSINESS & ECONOMICS Marketing General. BUSINESS & ECONOMICS Distribution. Marketing Management |
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