International cases in tourism management /:

International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such a...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Horner, Susan
Weitere Verfasser: Swarbrooke, John
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2004.
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses. * A wide-ranging collection of pertinent case studies from around the world. * An ideal companion volume for both tutors and students of tourism. * Simultaneous publication on www.businesscases.org, which means that tutors can refer their students to individual cases for purchase online.
Beschreibung:1 online resource (ix, 399 pages) : illustrations
Bibliographie:Includes bibliographical references (pages 389-391) and index.
ISBN:9780080473116
0080473113
9780750655149
0750655143
6610966389
9786610966387

Es ist kein Print-Exemplar vorhanden.

Volltext öffnen