Verfügbarkeit: Competitive strategy for media firms :

Competitive strategy for media firms :: strategic and brand management in changing media markets /

Introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. This book provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communi...

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Bibliographische Detailangaben
1. Verfasser:	Chan-Olmsted, Sylvia M.
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Mahwah, N.J. : L. Erlbaum Associates, 2005.
Schriftenreihe:	LEA's communication series.
Schlagworte:	Broadcasting > Management. Brand name products > Management. Branding (Marketing) Radiodiffusion > Gestion. Produits de marque > Gestion. Stratégie de marque. branding. TECHNOLOGY & ENGINEERING > Radio. Brand name products > Management Broadcasting > Management
Online-Zugang:	Volltext
Zusammenfassung:	Introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. This book provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets.
Beschreibung:	1 online resource (xiv, 242 pages :)
Bibliographie:	Includes bibliographical references and indexes.
ISBN:	1410617408 9781410617408 9781135617141 1135617147 9781135617097 1135617090 9781135617134 1135617139 9780805862119 0805862110

Internformat

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DE-BY-FWS_katkey	ZDB-4-EBA-ocm77144264
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author	Chan-Olmsted, Sylvia M.
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contents	Preface; 1 Introduction: Enter the Arena of Strategic Media Management; 2 A Primer in Strategic Management for Media Firms; 3 A Primer in Corporate and International Strategy for Media Firms; 4 A Primer in Brand Management for Media Firms; 5 Strategy and Competition in the New Broadcast Industries; 6 Strategy and Competition in the Multichannel Media Industry; 7 Strategy and Competition in the Enhanced Television Market; 8 Strategy and Competition in the Broadband Communications Market; 9 Strategy and Competition of Global Media Conglomerates; 10 Conclusions; Author Index.
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series2	LEA's communication series
spelling	Chan-Olmsted, Sylvia M. Competitive strategy for media firms : strategic and brand management in changing media markets / Sylvia M. Chan-Olmsted. Mahwah, N.J. : L. Erlbaum Associates, 2005. 1 online resource (xiv, 242 pages :) text txt rdacontent computer c rdamedia online resource cr rdacarrier data file rda LEA's communication series Includes bibliographical references and indexes. Print version record. Preface; 1 Introduction: Enter the Arena of Strategic Media Management; 2 A Primer in Strategic Management for Media Firms; 3 A Primer in Corporate and International Strategy for Media Firms; 4 A Primer in Brand Management for Media Firms; 5 Strategy and Competition in the New Broadcast Industries; 6 Strategy and Competition in the Multichannel Media Industry; 7 Strategy and Competition in the Enhanced Television Market; 8 Strategy and Competition in the Broadband Communications Market; 9 Strategy and Competition of Global Media Conglomerates; 10 Conclusions; Author Index. Introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. This book provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets. Broadcasting Management. Brand name products Management. Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Radiodiffusion Gestion. Produits de marque Gestion. Stratégie de marque. branding. aat TECHNOLOGY & ENGINEERING Radio. bisacsh Brand name products Management fast Branding (Marketing) fast Broadcasting Management fast has work: Competitive Strategy for Media Firms (Text) https://id.oclc.org/worldcat/entity/E39PCYP4PHWh4yCDDw7w8vbBw3 https://id.oclc.org/worldcat/ontology/hasWork Print version: Chan-Olmsted, Sylvia M. Competitive strategy for media firms. Mahwah, N.J. : L. Erlbaum Associates, 2005 0805848126 (DLC) 2005040117 (OCoLC)59360161 LEA's communication series. http://id.loc.gov/authorities/names/n93123409 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=167406 Volltext CBO01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=167406 Volltext
spellingShingle	Chan-Olmsted, Sylvia M. Competitive strategy for media firms : strategic and brand management in changing media markets / LEA's communication series. Preface; 1 Introduction: Enter the Arena of Strategic Media Management; 2 A Primer in Strategic Management for Media Firms; 3 A Primer in Corporate and International Strategy for Media Firms; 4 A Primer in Brand Management for Media Firms; 5 Strategy and Competition in the New Broadcast Industries; 6 Strategy and Competition in the Multichannel Media Industry; 7 Strategy and Competition in the Enhanced Television Market; 8 Strategy and Competition in the Broadband Communications Market; 9 Strategy and Competition of Global Media Conglomerates; 10 Conclusions; Author Index. Broadcasting Management. Brand name products Management. Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Radiodiffusion Gestion. Produits de marque Gestion. Stratégie de marque. branding. aat TECHNOLOGY & ENGINEERING Radio. bisacsh Brand name products Management fast Branding (Marketing) fast Broadcasting Management fast
subject_GND	http://id.loc.gov/authorities/subjects/sh2007006470
title	Competitive strategy for media firms : strategic and brand management in changing media markets /
title_auth	Competitive strategy for media firms : strategic and brand management in changing media markets /
title_exact_search	Competitive strategy for media firms : strategic and brand management in changing media markets /
title_full	Competitive strategy for media firms : strategic and brand management in changing media markets / Sylvia M. Chan-Olmsted.
title_fullStr	Competitive strategy for media firms : strategic and brand management in changing media markets / Sylvia M. Chan-Olmsted.
title_full_unstemmed	Competitive strategy for media firms : strategic and brand management in changing media markets / Sylvia M. Chan-Olmsted.
title_short	Competitive strategy for media firms :
title_sort	competitive strategy for media firms strategic and brand management in changing media markets
title_sub	strategic and brand management in changing media markets /
topic	Broadcasting Management. Brand name products Management. Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Radiodiffusion Gestion. Produits de marque Gestion. Stratégie de marque. branding. aat TECHNOLOGY & ENGINEERING Radio. bisacsh Brand name products Management fast Branding (Marketing) fast Broadcasting Management fast
topic_facet	Broadcasting Management. Brand name products Management. Branding (Marketing) Radiodiffusion Gestion. Produits de marque Gestion. Stratégie de marque. branding. TECHNOLOGY & ENGINEERING Radio. Brand name products Management Broadcasting Management
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=167406
work_keys_str_mv	AT chanolmstedsylviam competitivestrategyformediafirmsstrategicandbrandmanagementinchangingmediamarkets

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