The visible librarian :: asserting your value with marketing and advocacy /
Here are all the tools you need to make your community aware of just how indispensable your services are. Expert librarian Judith Siess offers practical strategies to connect with customers, make services both visible and valuable to the community, and get the word out using proven marketing, custom...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chicago :
American Library Association,
2003.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Here are all the tools you need to make your community aware of just how indispensable your services are. Expert librarian Judith Siess offers practical strategies to connect with customers, make services both visible and valuable to the community, and get the word out using proven marketing, customer service and public relations tactics specifically tailored to the library environment. Packed with all the best practices in marketing library services, this hands-on guide provides inspiring stories and case studies of library colleagues around the nation who are successfully advocating and marketing themselves and their services. |
| Beschreibung: | 1 online resource (xvi, 154 pages) |
| Bibliographie: | Includes bibliographical references (pages 123-146) and index. |
| ISBN: | 0838998763 9780838998762 9780838908488 0838908489 |
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| 505 | 0 | |a The primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together. | |
| 520 | |a Here are all the tools you need to make your community aware of just how indispensable your services are. Expert librarian Judith Siess offers practical strategies to connect with customers, make services both visible and valuable to the community, and get the word out using proven marketing, customer service and public relations tactics specifically tailored to the library environment. Packed with all the best practices in marketing library services, this hands-on guide provides inspiring stories and case studies of library colleagues around the nation who are successfully advocating and marketing themselves and their services. | ||
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| author | Siess, Judith A. |
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| contents | The primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together. |
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| genre | Electronic book. |
| genre_facet | Electronic book. |
| id | ZDB-4-EBA-ocm76869290 |
| illustrated | Not Illustrated |
| indexdate | 2024-10-25T16:16:26Z |
| institution | BVB |
| isbn | 0838998763 9780838998762 9780838908488 0838908489 |
| language | English |
| oclc_num | 76869290 |
| open_access_boolean | |
| owner | MAIN |
| owner_facet | MAIN |
| physical | 1 online resource (xvi, 154 pages) |
| psigel | ZDB-4-EBA |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | American Library Association, |
| record_format | marc |
| spelling | Siess, Judith A. http://id.loc.gov/authorities/names/n81087358 The visible librarian : asserting your value with marketing and advocacy / Judith A. Siess. Chicago : American Library Association, 2003. 1 online resource (xvi, 154 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references (pages 123-146) and index. The primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together. Here are all the tools you need to make your community aware of just how indispensable your services are. Expert librarian Judith Siess offers practical strategies to connect with customers, make services both visible and valuable to the community, and get the word out using proven marketing, customer service and public relations tactics specifically tailored to the library environment. Packed with all the best practices in marketing library services, this hands-on guide provides inspiring stories and case studies of library colleagues around the nation who are successfully advocating and marketing themselves and their services. Print version record. English. Libraries Public relations. http://id.loc.gov/authorities/subjects/sh85108776 Libraries Marketing. Advertising Libraries. http://id.loc.gov/authorities/subjects/sh85001139 Public services (Libraries) http://id.loc.gov/authorities/subjects/sh85076635 Libraries. http://id.loc.gov/authorities/subjects/sh85076502 Public relations. http://id.loc.gov/authorities/subjects/sh85108753 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Consumer satisfaction. http://id.loc.gov/authorities/subjects/sh85031490 Libraries Librarians Library Services Public Relations Marketing Consumer Behavior Bibliothèques Relations publiques. Bibliothèques Marketing. Bibliothèques Publicité. Bibliothèques Services aux usagers. Bibliothèques. Relations publiques. Marketing. Consommateurs Satisfaction. libraries (buildings) aat public relations. aat marketing. aat LANGUAGE ARTS & DISCIPLINES Library & Information Science General. bisacsh Public relations fast Marketing fast Libraries fast Consumer satisfaction fast Advertising Libraries fast Libraries Marketing fast Libraries Public relations fast Public services (Libraries) fast Marketing de biblioteca. larpcal Bibliotecas (aspectos sociais) larpcal Relações públicas. larpcal Electronic book. has work: The visible librarian (Text) https://id.oclc.org/worldcat/entity/E39PCGh4GdMDFKPcKjcYpfvhtq https://id.oclc.org/worldcat/ontology/hasWork Print version: Siess, Judith A. Visible librarian. Chicago : American Library Association, 2003 0838908489 (DLC) 2003001922 (OCoLC)51607268 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=173287 Volltext CBO01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=173287 Volltext |
| spellingShingle | Siess, Judith A. The visible librarian : asserting your value with marketing and advocacy / The primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together. Libraries Public relations. http://id.loc.gov/authorities/subjects/sh85108776 Libraries Marketing. Advertising Libraries. http://id.loc.gov/authorities/subjects/sh85001139 Public services (Libraries) http://id.loc.gov/authorities/subjects/sh85076635 Libraries. http://id.loc.gov/authorities/subjects/sh85076502 Public relations. http://id.loc.gov/authorities/subjects/sh85108753 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Consumer satisfaction. http://id.loc.gov/authorities/subjects/sh85031490 Libraries Librarians Library Services Public Relations Marketing Consumer Behavior Bibliothèques Relations publiques. Bibliothèques Marketing. Bibliothèques Publicité. Bibliothèques Services aux usagers. Bibliothèques. Relations publiques. Marketing. Consommateurs Satisfaction. libraries (buildings) aat public relations. aat marketing. aat LANGUAGE ARTS & DISCIPLINES Library & Information Science General. bisacsh Public relations fast Marketing fast Libraries fast Consumer satisfaction fast Advertising Libraries fast Libraries Marketing fast Libraries Public relations fast Public services (Libraries) fast Marketing de biblioteca. larpcal Bibliotecas (aspectos sociais) larpcal Relações públicas. larpcal |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85108776 http://id.loc.gov/authorities/subjects/sh85001139 http://id.loc.gov/authorities/subjects/sh85076635 http://id.loc.gov/authorities/subjects/sh85076502 http://id.loc.gov/authorities/subjects/sh85108753 http://id.loc.gov/authorities/subjects/sh85081333 http://id.loc.gov/authorities/subjects/sh85031490 |
| title | The visible librarian : asserting your value with marketing and advocacy / |
| title_auth | The visible librarian : asserting your value with marketing and advocacy / |
| title_exact_search | The visible librarian : asserting your value with marketing and advocacy / |
| title_full | The visible librarian : asserting your value with marketing and advocacy / Judith A. Siess. |
| title_fullStr | The visible librarian : asserting your value with marketing and advocacy / Judith A. Siess. |
| title_full_unstemmed | The visible librarian : asserting your value with marketing and advocacy / Judith A. Siess. |
| title_short | The visible librarian : |
| title_sort | visible librarian asserting your value with marketing and advocacy |
| title_sub | asserting your value with marketing and advocacy / |
| topic | Libraries Public relations. http://id.loc.gov/authorities/subjects/sh85108776 Libraries Marketing. Advertising Libraries. http://id.loc.gov/authorities/subjects/sh85001139 Public services (Libraries) http://id.loc.gov/authorities/subjects/sh85076635 Libraries. http://id.loc.gov/authorities/subjects/sh85076502 Public relations. http://id.loc.gov/authorities/subjects/sh85108753 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Consumer satisfaction. http://id.loc.gov/authorities/subjects/sh85031490 Libraries Librarians Library Services Public Relations Marketing Consumer Behavior Bibliothèques Relations publiques. Bibliothèques Marketing. Bibliothèques Publicité. Bibliothèques Services aux usagers. Bibliothèques. Relations publiques. Marketing. Consommateurs Satisfaction. libraries (buildings) aat public relations. aat marketing. aat LANGUAGE ARTS & DISCIPLINES Library & Information Science General. bisacsh Public relations fast Marketing fast Libraries fast Consumer satisfaction fast Advertising Libraries fast Libraries Marketing fast Libraries Public relations fast Public services (Libraries) fast Marketing de biblioteca. larpcal Bibliotecas (aspectos sociais) larpcal Relações públicas. larpcal |
| topic_facet | Libraries Public relations. Libraries Marketing. Advertising Libraries. Public services (Libraries) Libraries. Public relations. Marketing. Consumer satisfaction. Libraries Librarians Library Services Public Relations Marketing Consumer Behavior Bibliothèques Relations publiques. Bibliothèques Marketing. Bibliothèques Publicité. Bibliothèques Services aux usagers. Bibliothèques. Relations publiques. Consommateurs Satisfaction. libraries (buildings) public relations. marketing. LANGUAGE ARTS & DISCIPLINES Library & Information Science General. Public relations Consumer satisfaction Advertising Libraries Libraries Marketing Libraries Public relations Marketing de biblioteca. Bibliotecas (aspectos sociais) Relações públicas. Electronic book. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=173287 |
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