Blog rules :: a business guide to managing policy, public relations, and legal issues /
With over 40,000 new blogs created daily, blogging is changing the shape of business and personal communications. This companion to E-Mail Rules and Instant Messaging Rules covers the legal and business risks of corporate blogs, employee rights, regulatory issues and more, and includes best-practice...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York :
AMACOM, American Management Association,
©2006.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | With over 40,000 new blogs created daily, blogging is changing the shape of business and personal communications. This companion to E-Mail Rules and Instant Messaging Rules covers the legal and business risks of corporate blogs, employee rights, regulatory issues and more, and includes best-practice policies to help companies use this effective tool safely. |
| Beschreibung: | 1 online resource (xii, 226 pages) |
| Bibliographie: | Includes bibliographical references (pages 199-214) and index. |
| ISBN: | 0814429505 9780814429501 0814473555 9780814473559 |
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| 245 | 1 | 0 | |a Blog rules : |b a business guide to managing policy, public relations, and legal issues / |c Nancy Flynn. |
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| 504 | |a Includes bibliographical references (pages 199-214) and index. | ||
| 505 | 0 | |a The case for strategic blog management -- Why blog rules? -- Blogs pose unprecedented risks to business -- Start with a clear objective: why blog? -- Proceed with caution: self-assessment for would-be business bloggers -- Legal risks and regulatory rules in the blogosphere: why every employer must establish blog policies and procedures -- Treat blog posts as business records -- Blogs create million-dollar (sometimes billion-dollar) legal headaches for employers -- Shhh! Blogs put trade secrets and confidential information at risk -- Blog best practices for public companies and regulated firms -- Designing and implementing effective blog rules and policies -- Use written blog rules and policy to control content, maximize compliance, and reduce liabilities -- Communication is key to compliance: train, train, and train some more -- The blog is all about content -- Content can make-or break-your blog and your business -- Managing and editing writers' posts and readers' comments -- Blog etiquette, or netiquette : twelve tips for help maximize civil discourse -- Battling comment spam and splog -- Blog backlash: employers fight back with lawsuits and pink slips -- Employee-bloggers beware 1: Blogging can get you fired! -- Employee-bloggers beware 2: Blogging can get you sued! -- How to blog without getting fired: eight tips for bloggers who want to keep their jobs and stay out of court -- Public relations in the blogosphere : telling your story, recruiting customer evangelists, positioning CEO bloggers -- The rules of engagement have changed : blogs make it harder to control your message and your brand -- Spreading the word and selling the brand through customer evangelists and brand bloggers -- Positioning the CEO-blogger as opinion leader -- Managing your reputation in the blogosphere -- You've been blogged: how to prepare for-and respond to-an attack in the blogosphere -- Best practices help keep blog storms at bay -- Putting business blogs to work: IBM and Edelman share blog secrets, strategies, and success stories -- Q & A with IBM : blog central keeps IBM employees at the forefront of technology -- IBM's blogging policy and guidelines -- Q & A with Edelman -- Edelman's principles and code of conduct : maintaining a weblog -- Appendix A: thirty-six blog rules: best practices to keep you out of court with your corporate reputation intact -- Appendix B: Sample blog policies. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a With over 40,000 new blogs created daily, blogging is changing the shape of business and personal communications. This companion to E-Mail Rules and Instant Messaging Rules covers the legal and business risks of corporate blogs, employee rights, regulatory issues and more, and includes best-practice policies to help companies use this effective tool safely. | ||
| 650 | 0 | |a Business communication |x Blogs. | |
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| 650 | 0 | |a Corporate culture. |0 http://id.loc.gov/authorities/subjects/sh85032896 | |
| 650 | 2 | |a Organizational Culture |0 https://id.nlm.nih.gov/mesh/D015279 | |
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| 650 | 6 | |a Blogues. | |
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| contents | The case for strategic blog management -- Why blog rules? -- Blogs pose unprecedented risks to business -- Start with a clear objective: why blog? -- Proceed with caution: self-assessment for would-be business bloggers -- Legal risks and regulatory rules in the blogosphere: why every employer must establish blog policies and procedures -- Treat blog posts as business records -- Blogs create million-dollar (sometimes billion-dollar) legal headaches for employers -- Shhh! Blogs put trade secrets and confidential information at risk -- Blog best practices for public companies and regulated firms -- Designing and implementing effective blog rules and policies -- Use written blog rules and policy to control content, maximize compliance, and reduce liabilities -- Communication is key to compliance: train, train, and train some more -- The blog is all about content -- Content can make-or break-your blog and your business -- Managing and editing writers' posts and readers' comments -- Blog etiquette, or netiquette : twelve tips for help maximize civil discourse -- Battling comment spam and splog -- Blog backlash: employers fight back with lawsuits and pink slips -- Employee-bloggers beware 1: Blogging can get you fired! -- Employee-bloggers beware 2: Blogging can get you sued! -- How to blog without getting fired: eight tips for bloggers who want to keep their jobs and stay out of court -- Public relations in the blogosphere : telling your story, recruiting customer evangelists, positioning CEO bloggers -- The rules of engagement have changed : blogs make it harder to control your message and your brand -- Spreading the word and selling the brand through customer evangelists and brand bloggers -- Positioning the CEO-blogger as opinion leader -- Managing your reputation in the blogosphere -- You've been blogged: how to prepare for-and respond to-an attack in the blogosphere -- Best practices help keep blog storms at bay -- Putting business blogs to work: IBM and Edelman share blog secrets, strategies, and success stories -- Q & A with IBM : blog central keeps IBM employees at the forefront of technology -- IBM's blogging policy and guidelines -- Q & A with Edelman -- Edelman's principles and code of conduct : maintaining a weblog -- Appendix A: thirty-six blog rules: best practices to keep you out of court with your corporate reputation intact -- Appendix B: Sample blog policies. |
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| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| indexdate | 2024-11-27T13:15:57Z |
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| publisher | AMACOM, American Management Association, |
| record_format | marc |
| spelling | Flynn, Nancy, 1956- https://id.oclc.org/worldcat/entity/E39PBJxxbdk9CJhXbyxX6jfcyd http://id.loc.gov/authorities/names/n99280527 Blog rules : a business guide to managing policy, public relations, and legal issues / Nancy Flynn. New York : AMACOM, American Management Association, ©2006. 1 online resource (xii, 226 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references (pages 199-214) and index. The case for strategic blog management -- Why blog rules? -- Blogs pose unprecedented risks to business -- Start with a clear objective: why blog? -- Proceed with caution: self-assessment for would-be business bloggers -- Legal risks and regulatory rules in the blogosphere: why every employer must establish blog policies and procedures -- Treat blog posts as business records -- Blogs create million-dollar (sometimes billion-dollar) legal headaches for employers -- Shhh! Blogs put trade secrets and confidential information at risk -- Blog best practices for public companies and regulated firms -- Designing and implementing effective blog rules and policies -- Use written blog rules and policy to control content, maximize compliance, and reduce liabilities -- Communication is key to compliance: train, train, and train some more -- The blog is all about content -- Content can make-or break-your blog and your business -- Managing and editing writers' posts and readers' comments -- Blog etiquette, or netiquette : twelve tips for help maximize civil discourse -- Battling comment spam and splog -- Blog backlash: employers fight back with lawsuits and pink slips -- Employee-bloggers beware 1: Blogging can get you fired! -- Employee-bloggers beware 2: Blogging can get you sued! -- How to blog without getting fired: eight tips for bloggers who want to keep their jobs and stay out of court -- Public relations in the blogosphere : telling your story, recruiting customer evangelists, positioning CEO bloggers -- The rules of engagement have changed : blogs make it harder to control your message and your brand -- Spreading the word and selling the brand through customer evangelists and brand bloggers -- Positioning the CEO-blogger as opinion leader -- Managing your reputation in the blogosphere -- You've been blogged: how to prepare for-and respond to-an attack in the blogosphere -- Best practices help keep blog storms at bay -- Putting business blogs to work: IBM and Edelman share blog secrets, strategies, and success stories -- Q & A with IBM : blog central keeps IBM employees at the forefront of technology -- IBM's blogging policy and guidelines -- Q & A with Edelman -- Edelman's principles and code of conduct : maintaining a weblog -- Appendix A: thirty-six blog rules: best practices to keep you out of court with your corporate reputation intact -- Appendix B: Sample blog policies. Print version record. With over 40,000 new blogs created daily, blogging is changing the shape of business and personal communications. This companion to E-Mail Rules and Instant Messaging Rules covers the legal and business risks of corporate blogs, employee rights, regulatory issues and more, and includes best-practice policies to help companies use this effective tool safely. Business communication Blogs. Customer relations Technological innovations. Blogs. http://id.loc.gov/authorities/subjects/sh2003004628 Corporate culture. http://id.loc.gov/authorities/subjects/sh85032896 Organizational Culture https://id.nlm.nih.gov/mesh/D015279 Communication dans l'entreprise Blogues. Blogues. Culture organisationnelle. blogs. aat BUSINESS & ECONOMICS Public Relations. bisacsh Blogs fast Business communication fast Corporate culture fast Management. hilcc Business & Economics. hilcc Management Theory. hilcc Weblog. idsbb Kommunikation Unternehmen. idsbb Unternehmen Kommunikation. idsbb Blogs. lcgft http://id.loc.gov/authorities/genreForms/gf2014026051 Blogues. rvmgf Print version: Flynn, Nancy, 1956- Blog rules. New York : AMACOM, American Management Association, ©2006 0814473555 (DLC) 2006002362 (OCoLC)63297596 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=164969 Volltext |
| spellingShingle | Flynn, Nancy, 1956- Blog rules : a business guide to managing policy, public relations, and legal issues / The case for strategic blog management -- Why blog rules? -- Blogs pose unprecedented risks to business -- Start with a clear objective: why blog? -- Proceed with caution: self-assessment for would-be business bloggers -- Legal risks and regulatory rules in the blogosphere: why every employer must establish blog policies and procedures -- Treat blog posts as business records -- Blogs create million-dollar (sometimes billion-dollar) legal headaches for employers -- Shhh! Blogs put trade secrets and confidential information at risk -- Blog best practices for public companies and regulated firms -- Designing and implementing effective blog rules and policies -- Use written blog rules and policy to control content, maximize compliance, and reduce liabilities -- Communication is key to compliance: train, train, and train some more -- The blog is all about content -- Content can make-or break-your blog and your business -- Managing and editing writers' posts and readers' comments -- Blog etiquette, or netiquette : twelve tips for help maximize civil discourse -- Battling comment spam and splog -- Blog backlash: employers fight back with lawsuits and pink slips -- Employee-bloggers beware 1: Blogging can get you fired! -- Employee-bloggers beware 2: Blogging can get you sued! -- How to blog without getting fired: eight tips for bloggers who want to keep their jobs and stay out of court -- Public relations in the blogosphere : telling your story, recruiting customer evangelists, positioning CEO bloggers -- The rules of engagement have changed : blogs make it harder to control your message and your brand -- Spreading the word and selling the brand through customer evangelists and brand bloggers -- Positioning the CEO-blogger as opinion leader -- Managing your reputation in the blogosphere -- You've been blogged: how to prepare for-and respond to-an attack in the blogosphere -- Best practices help keep blog storms at bay -- Putting business blogs to work: IBM and Edelman share blog secrets, strategies, and success stories -- Q & A with IBM : blog central keeps IBM employees at the forefront of technology -- IBM's blogging policy and guidelines -- Q & A with Edelman -- Edelman's principles and code of conduct : maintaining a weblog -- Appendix A: thirty-six blog rules: best practices to keep you out of court with your corporate reputation intact -- Appendix B: Sample blog policies. Business communication Blogs. Customer relations Technological innovations. Blogs. http://id.loc.gov/authorities/subjects/sh2003004628 Corporate culture. http://id.loc.gov/authorities/subjects/sh85032896 Organizational Culture https://id.nlm.nih.gov/mesh/D015279 Communication dans l'entreprise Blogues. Blogues. Culture organisationnelle. blogs. aat BUSINESS & ECONOMICS Public Relations. bisacsh Blogs fast Business communication fast Corporate culture fast Management. hilcc Business & Economics. hilcc Management Theory. hilcc Weblog. idsbb Kommunikation Unternehmen. idsbb Unternehmen Kommunikation. idsbb |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2003004628 http://id.loc.gov/authorities/subjects/sh85032896 https://id.nlm.nih.gov/mesh/D015279 http://id.loc.gov/authorities/genreForms/gf2014026051 |
| title | Blog rules : a business guide to managing policy, public relations, and legal issues / |
| title_auth | Blog rules : a business guide to managing policy, public relations, and legal issues / |
| title_exact_search | Blog rules : a business guide to managing policy, public relations, and legal issues / |
| title_full | Blog rules : a business guide to managing policy, public relations, and legal issues / Nancy Flynn. |
| title_fullStr | Blog rules : a business guide to managing policy, public relations, and legal issues / Nancy Flynn. |
| title_full_unstemmed | Blog rules : a business guide to managing policy, public relations, and legal issues / Nancy Flynn. |
| title_short | Blog rules : |
| title_sort | blog rules a business guide to managing policy public relations and legal issues |
| title_sub | a business guide to managing policy, public relations, and legal issues / |
| topic | Business communication Blogs. Customer relations Technological innovations. Blogs. http://id.loc.gov/authorities/subjects/sh2003004628 Corporate culture. http://id.loc.gov/authorities/subjects/sh85032896 Organizational Culture https://id.nlm.nih.gov/mesh/D015279 Communication dans l'entreprise Blogues. Blogues. Culture organisationnelle. blogs. aat BUSINESS & ECONOMICS Public Relations. bisacsh Blogs fast Business communication fast Corporate culture fast Management. hilcc Business & Economics. hilcc Management Theory. hilcc Weblog. idsbb Kommunikation Unternehmen. idsbb Unternehmen Kommunikation. idsbb |
| topic_facet | Business communication Blogs. Customer relations Technological innovations. Blogs. Corporate culture. Organizational Culture Communication dans l'entreprise Blogues. Blogues. Culture organisationnelle. blogs. BUSINESS & ECONOMICS Public Relations. Blogs Business communication Corporate culture Management. Business & Economics. Management Theory. Weblog. Kommunikation Unternehmen. Unternehmen Kommunikation. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=164969 |
| work_keys_str_mv | AT flynnnancy blogrulesabusinessguidetomanagingpolicypublicrelationsandlegalissues |