Verfügbarkeit: Exotic visions in marketing theory and practice /

Exotic visions in marketing theory and practice /:

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Bibliographische Detailangaben
1. Verfasser:	Walle, Alf H.
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Westport, Conn. : Quorum Books, 2002.
Schlagworte:	Marketing research. Marketing > Social aspects. Marketing > Recherche. Marketing > Aspect social. BUSINESS & ECONOMICS > Marketing > General. BUSINESS & ECONOMICS > Distribution. Marketing research Marketing > Social aspects Marketingtheorie Marketingforschung Marketing. Sociale aspecten.
Online-Zugang:	Volltext
Beschreibung:	1 online resource (xiv, 244 pages)
Bibliographie:	Includes bibliographical references and index.
ISBN:	9781429473132 1429473134 0313004692 9780313004698

Internformat

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contents	Introduction: Beyond Science -- Kant, Hegel, and Marx: Three Often-Ignored Pioneers -- Kant and the Tempering of Science: A Metaphor for Marketing -- Friedrich Hegel: Social Structure as Overarching Monolith -- Marxist Theory and Marketing/Consumer Research: An Anthropological Perspective -- The Intellectual Ancestors of Modern Qualitative Thought -- The Structural Paradigm and Its Variants -- Mental Structuralism: The Nature of the Human Mind -- Classic Social Structuralism: An Overview -- Social Structures and Consumer Response: The Culture at a Distance Method -- Social Structures and the Consumption of Art: The Myth and Symbol Method -- Social Structures and Strategic Behavior: The Face to Face Method -- The Structural Perspective: A Synthesis -- Individualistic and Poststructural Perspectives -- Alternatives to Structural Analysis: The Existential Initiative -- Poststructural Leaders and Marketing/Consumer Research -- Conflict Theory: Individualism within a Social Context -- Individualistic Implications and Marketing Research -- Conclusion: A Diversity of Methods.
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spelling	Walle, Alf H. Exotic visions in marketing theory and practice / Alf H. Walle. Westport, Conn. : Quorum Books, 2002. 1 online resource (xiv, 244 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier data file Includes bibliographical references and index. Print version record. Introduction: Beyond Science -- Kant, Hegel, and Marx: Three Often-Ignored Pioneers -- Kant and the Tempering of Science: A Metaphor for Marketing -- Friedrich Hegel: Social Structure as Overarching Monolith -- Marxist Theory and Marketing/Consumer Research: An Anthropological Perspective -- The Intellectual Ancestors of Modern Qualitative Thought -- The Structural Paradigm and Its Variants -- Mental Structuralism: The Nature of the Human Mind -- Classic Social Structuralism: An Overview -- Social Structures and Consumer Response: The Culture at a Distance Method -- Social Structures and the Consumption of Art: The Myth and Symbol Method -- Social Structures and Strategic Behavior: The Face to Face Method -- The Structural Perspective: A Synthesis -- Individualistic and Poststructural Perspectives -- Alternatives to Structural Analysis: The Existential Initiative -- Poststructural Leaders and Marketing/Consumer Research -- Conflict Theory: Individualism within a Social Context -- Individualistic Implications and Marketing Research -- Conclusion: A Diversity of Methods. Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Marketing Social aspects. Marketing Recherche. Marketing Aspect social. BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Distribution. bisacsh Marketing research fast Marketing Social aspects fast Marketingtheorie gnd http://d-nb.info/gnd/4168911-2 Marketingforschung gnd http://d-nb.info/gnd/4200055-5 Marketing. gtt Sociale aspecten. gtt has work: Exotic visions in marketing theory and practice (Text) https://id.oclc.org/worldcat/entity/E39PCGGB9QgH6j8vphjcpjDkQq https://id.oclc.org/worldcat/ontology/hasWork Print version: Walle, Alf H. Exotic visions in marketing theory and practice. Westport, Conn. : Quorum Books, 2002 (DLC) 2001018033 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=192345 Volltext
spellingShingle	Walle, Alf H. Exotic visions in marketing theory and practice / Introduction: Beyond Science -- Kant, Hegel, and Marx: Three Often-Ignored Pioneers -- Kant and the Tempering of Science: A Metaphor for Marketing -- Friedrich Hegel: Social Structure as Overarching Monolith -- Marxist Theory and Marketing/Consumer Research: An Anthropological Perspective -- The Intellectual Ancestors of Modern Qualitative Thought -- The Structural Paradigm and Its Variants -- Mental Structuralism: The Nature of the Human Mind -- Classic Social Structuralism: An Overview -- Social Structures and Consumer Response: The Culture at a Distance Method -- Social Structures and the Consumption of Art: The Myth and Symbol Method -- Social Structures and Strategic Behavior: The Face to Face Method -- The Structural Perspective: A Synthesis -- Individualistic and Poststructural Perspectives -- Alternatives to Structural Analysis: The Existential Initiative -- Poststructural Leaders and Marketing/Consumer Research -- Conflict Theory: Individualism within a Social Context -- Individualistic Implications and Marketing Research -- Conclusion: A Diversity of Methods. Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Marketing Social aspects. Marketing Recherche. Marketing Aspect social. BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Distribution. bisacsh Marketing research fast Marketing Social aspects fast Marketingtheorie gnd http://d-nb.info/gnd/4168911-2 Marketingforschung gnd http://d-nb.info/gnd/4200055-5 Marketing. gtt Sociale aspecten. gtt
subject_GND	http://id.loc.gov/authorities/subjects/sh85081350 http://d-nb.info/gnd/4168911-2 http://d-nb.info/gnd/4200055-5
title	Exotic visions in marketing theory and practice /
title_auth	Exotic visions in marketing theory and practice /
title_exact_search	Exotic visions in marketing theory and practice /
title_full	Exotic visions in marketing theory and practice / Alf H. Walle.
title_fullStr	Exotic visions in marketing theory and practice / Alf H. Walle.
title_full_unstemmed	Exotic visions in marketing theory and practice / Alf H. Walle.
title_short	Exotic visions in marketing theory and practice /
title_sort	exotic visions in marketing theory and practice
topic	Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Marketing Social aspects. Marketing Recherche. Marketing Aspect social. BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Distribution. bisacsh Marketing research fast Marketing Social aspects fast Marketingtheorie gnd http://d-nb.info/gnd/4168911-2 Marketingforschung gnd http://d-nb.info/gnd/4200055-5 Marketing. gtt Sociale aspecten. gtt
topic_facet	Marketing research. Marketing Social aspects. Marketing Recherche. Marketing Aspect social. BUSINESS & ECONOMICS Marketing General. BUSINESS & ECONOMICS Distribution. Marketing research Marketing Social aspects Marketingtheorie Marketingforschung Marketing. Sociale aspecten.
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