Understanding the consumer /:
Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; Thousand Oaks :
Sage Publications,
2003.
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| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing. |
| Beschreibung: | 1 online resource (202 pages) : illustrations |
| Format: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| Bibliographie: | Includes bibliographical references (pages 188-197) and index. |
| ISBN: | 0761947019 9780761947011 0761947000 9780761947004 9781412933568 1412933560 9781446216156 1446216152 1280368896 9781280368899 9781446237380 1446237389 9786610368891 6610368899 |
| Zugangseinschränkungen: | Legal Deposit; |
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| 100 | 1 | |a Szmigin, Isabelle. |1 https://id.oclc.org/worldcat/entity/E39PCjyHJvPRF4tfhrwp3yJDpX |0 http://id.loc.gov/authorities/names/n2003105836 | |
| 245 | 1 | 0 | |a Understanding the consumer / |c Isabelle Szmigin. |
| 260 | |a London ; |a Thousand Oaks : |b Sage Publications, |c 2003. | ||
| 300 | |a 1 online resource (202 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 347 | |a data file | ||
| 504 | |a Includes bibliographical references (pages 188-197) and index. | ||
| 505 | 0 | |a Cover; Contents; Acknowledgements; Introduction; Chapter 1 -- The Consumer-oriented Approach to Marketing; Chapter 2 -- New Products and their Meanings; Chapter 3 -- Paradoxes of Meaning; Chapter 4 -- Whose Marketplace is it Anyway?; Chapter 5 -- Innovation and the Creative Consumer; Chapter 6 -- Revisiting the Time of Adoption and Resistance; Chapter 7 -- When Innovation becomes Creativity; Chapter 8 -- Conspicuous Consumption, Downshifting and Reconsumption; Chapter 9 -- Production and Consumption; Chapter 10 -- Conclusion; Bibliography; Index. | |
| 520 | |a Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing. | ||
| 588 | 0 | |a Print version record. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2011. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2011 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 506 | 1 | |a Legal Deposit; |c Only available on premises controlled by the deposit library and to one user at any one time; |e The Legal Deposit Libraries (Non-Print Works) Regulations (UK). |5 WlAbNL | |
| 546 | |a English. | ||
| 650 | 0 | |a Consumer behavior. |0 http://id.loc.gov/authorities/subjects/sh87006429 | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Consumer Behavior. |2 bisacsh | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Verbraucher |2 gnd |0 http://d-nb.info/gnd/4062632-5 | |
| 650 | 7 | |a Verbraucherforschung |2 gnd |0 http://d-nb.info/gnd/4187567-9 | |
| 650 | 1 | 7 | |a Consumentengedrag. |2 gtt |
| 650 | 1 | 7 | |a Marketing. |2 gtt |
| 650 | 7 | |a Consommation. |2 ram | |
| 650 | 7 | |a Marketing. |2 ram | |
| 758 | |i has work: |a Understanding the consumer (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGmGBG3hjtqjXCXYMJDhh3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Szmigin, Isabelle. |t Understanding the consumer. |d London ; Thousand Oaks : Sage Publications, 2003 |z 0761947019 |z 9780761947011 |w (DLC) 2002111621 |w (OCoLC)52518838 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-4-EBA |q FWS_PDA_EBA |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251793 |3 Volltext |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocm70746624 |
|---|---|
| _version_ | 1816881638487883776 |
| adam_text | |
| any_adam_object | |
| author | Szmigin, Isabelle |
| author_GND | http://id.loc.gov/authorities/names/n2003105836 |
| author_facet | Szmigin, Isabelle |
| author_role | |
| author_sort | Szmigin, Isabelle |
| author_variant | i s is |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.32 .S95 2003eb |
| callnumber-search | HF5415.32 .S95 2003eb |
| callnumber-sort | HF 45415.32 S95 42003EB |
| callnumber-subject | HF - Commerce |
| classification_rvk | QW 300 |
| classification_tum | OEK 740f WIR 803f |
| collection | ZDB-4-EBA |
| contents | Cover; Contents; Acknowledgements; Introduction; Chapter 1 -- The Consumer-oriented Approach to Marketing; Chapter 2 -- New Products and their Meanings; Chapter 3 -- Paradoxes of Meaning; Chapter 4 -- Whose Marketplace is it Anyway?; Chapter 5 -- Innovation and the Creative Consumer; Chapter 6 -- Revisiting the Time of Adoption and Resistance; Chapter 7 -- When Innovation becomes Creativity; Chapter 8 -- Conspicuous Consumption, Downshifting and Reconsumption; Chapter 9 -- Production and Consumption; Chapter 10 -- Conclusion; Bibliography; Index. |
| ctrlnum | (OCoLC)70746624 |
| dewey-full | 658.8342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342 |
| dewey-search | 658.8342 |
| dewey-sort | 3658.8342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften Ökotrophologie |
| format | Electronic eBook |
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| illustrated | Illustrated |
| indexdate | 2024-11-27T13:15:54Z |
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| isbn | 0761947019 9780761947011 0761947000 9780761947004 9781412933568 1412933560 9781446216156 1446216152 1280368896 9781280368899 9781446237380 1446237389 9786610368891 6610368899 |
| language | English |
| oclc_num | 70746624 |
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| physical | 1 online resource (202 pages) : illustrations |
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| spelling | Szmigin, Isabelle. https://id.oclc.org/worldcat/entity/E39PCjyHJvPRF4tfhrwp3yJDpX http://id.loc.gov/authorities/names/n2003105836 Understanding the consumer / Isabelle Szmigin. London ; Thousand Oaks : Sage Publications, 2003. 1 online resource (202 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier polychrome. rdacc http://rdaregistry.info/termList/RDAColourContent/1003 data file Includes bibliographical references (pages 188-197) and index. Cover; Contents; Acknowledgements; Introduction; Chapter 1 -- The Consumer-oriented Approach to Marketing; Chapter 2 -- New Products and their Meanings; Chapter 3 -- Paradoxes of Meaning; Chapter 4 -- Whose Marketplace is it Anyway?; Chapter 5 -- Innovation and the Creative Consumer; Chapter 6 -- Revisiting the Time of Adoption and Resistance; Chapter 7 -- When Innovation becomes Creativity; Chapter 8 -- Conspicuous Consumption, Downshifting and Reconsumption; Chapter 9 -- Production and Consumption; Chapter 10 -- Conclusion; Bibliography; Index. Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing. Print version record. Use copy Restrictions unspecified star MiAaHDL Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2011. MiAaHDL Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL digitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK). WlAbNL English. Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Consommateurs Comportement. BUSINESS & ECONOMICS Consumer Behavior. bisacsh Consumer behavior fast Verbraucher gnd http://d-nb.info/gnd/4062632-5 Verbraucherforschung gnd http://d-nb.info/gnd/4187567-9 Consumentengedrag. gtt Marketing. gtt Consommation. ram Marketing. ram has work: Understanding the consumer (Text) https://id.oclc.org/worldcat/entity/E39PCGmGBG3hjtqjXCXYMJDhh3 https://id.oclc.org/worldcat/ontology/hasWork Print version: Szmigin, Isabelle. Understanding the consumer. London ; Thousand Oaks : Sage Publications, 2003 0761947019 9780761947011 (DLC) 2002111621 (OCoLC)52518838 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251793 Volltext |
| spellingShingle | Szmigin, Isabelle Understanding the consumer / Cover; Contents; Acknowledgements; Introduction; Chapter 1 -- The Consumer-oriented Approach to Marketing; Chapter 2 -- New Products and their Meanings; Chapter 3 -- Paradoxes of Meaning; Chapter 4 -- Whose Marketplace is it Anyway?; Chapter 5 -- Innovation and the Creative Consumer; Chapter 6 -- Revisiting the Time of Adoption and Resistance; Chapter 7 -- When Innovation becomes Creativity; Chapter 8 -- Conspicuous Consumption, Downshifting and Reconsumption; Chapter 9 -- Production and Consumption; Chapter 10 -- Conclusion; Bibliography; Index. Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Consommateurs Comportement. BUSINESS & ECONOMICS Consumer Behavior. bisacsh Consumer behavior fast Verbraucher gnd http://d-nb.info/gnd/4062632-5 Verbraucherforschung gnd http://d-nb.info/gnd/4187567-9 Consumentengedrag. gtt Marketing. gtt Consommation. ram Marketing. ram |
| subject_GND | http://id.loc.gov/authorities/subjects/sh87006429 http://d-nb.info/gnd/4062632-5 http://d-nb.info/gnd/4187567-9 |
| title | Understanding the consumer / |
| title_auth | Understanding the consumer / |
| title_exact_search | Understanding the consumer / |
| title_full | Understanding the consumer / Isabelle Szmigin. |
| title_fullStr | Understanding the consumer / Isabelle Szmigin. |
| title_full_unstemmed | Understanding the consumer / Isabelle Szmigin. |
| title_short | Understanding the consumer / |
| title_sort | understanding the consumer |
| topic | Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Consommateurs Comportement. BUSINESS & ECONOMICS Consumer Behavior. bisacsh Consumer behavior fast Verbraucher gnd http://d-nb.info/gnd/4062632-5 Verbraucherforschung gnd http://d-nb.info/gnd/4187567-9 Consumentengedrag. gtt Marketing. gtt Consommation. ram Marketing. ram |
| topic_facet | Consumer behavior. Consommateurs Comportement. BUSINESS & ECONOMICS Consumer Behavior. Consumer behavior Verbraucher Verbraucherforschung Consumentengedrag. Marketing. Consommation. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251793 |
| work_keys_str_mv | AT szmiginisabelle understandingtheconsumer |