Verfügbarkeit: Marketing your service business /

Marketing your service business /:

A practical grounding in the special techniques required for marketing a service business.

Gespeichert in:

Bibliographische Detailangaben
1. Verfasser:	Ruskin-Brown, Ian
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	London : Thorogood, ©2005.
Schlagworte:	Service industries > Marketing. Services (Industrie) > Marketing. BUSINESS & ECONOMICS > Industries > General. Service industries > Marketing
Online-Zugang:	Volltext
Zusammenfassung:	A practical grounding in the special techniques required for marketing a service business.
Beschreibung:	Includes index.
Beschreibung:	1 online resource (viii, 260 pages) : illustrations
Bibliographie:	Includes bibliographical references and index.
ISBN:	1423788281 9781423788287 1854184032 9781854184030 1281204935 9781281204936 9786611204938 6611204938

Internformat

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Datensatz im Suchindex

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contents	The author; Contents; Introduction; ONE Why service? Fostering the firm's most valuable asset; TWO What is a service?; THREE The why and where of service; FOUR Competing in time (CIT); FIVE The service product and its positioning; SIX Service is a people business; SEVEN Making the service tangible; EIGHT Process (delivering the service); NINE Managing service resources; TEN Segmenting a service market; ELEVEN Promoting a service; TWELVE Pricing a service; THIRTEEN Seriously seeking the feedback; INDEX.
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spelling	Ruskin-Brown, Ian. http://id.loc.gov/authorities/names/n00096563 Marketing your service business / Ian Ruskin-Brown. London : Thorogood, ©2005. 1 online resource (viii, 260 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier data file Includes index. Print version record. Includes bibliographical references and index. The author; Contents; Introduction; ONE Why service? Fostering the firm's most valuable asset; TWO What is a service?; THREE The why and where of service; FOUR Competing in time (CIT); FIVE The service product and its positioning; SIX Service is a people business; SEVEN Making the service tangible; EIGHT Process (delivering the service); NINE Managing service resources; TEN Segmenting a service market; ELEVEN Promoting a service; TWELVE Pricing a service; THIRTEEN Seriously seeking the feedback; INDEX. A practical grounding in the special techniques required for marketing a service business. English. Service industries Marketing. http://id.loc.gov/authorities/subjects/sh87006846 Services (Industrie) Marketing. BUSINESS & ECONOMICS Industries General. bisacsh Service industries Marketing fast has work: Marketing your service business (Text) https://id.oclc.org/worldcat/entity/E39PCGqwjmrr7MKy9tw7gBvJXd https://id.oclc.org/worldcat/ontology/hasWork Print version: Ruskin-Brown, Ian. Marketing your service business. London : Thorogood, ©2005 1854183117 1854183168 (OCoLC)60419133 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=162424 Volltext
spellingShingle	Ruskin-Brown, Ian Marketing your service business / The author; Contents; Introduction; ONE Why service? Fostering the firm's most valuable asset; TWO What is a service?; THREE The why and where of service; FOUR Competing in time (CIT); FIVE The service product and its positioning; SIX Service is a people business; SEVEN Making the service tangible; EIGHT Process (delivering the service); NINE Managing service resources; TEN Segmenting a service market; ELEVEN Promoting a service; TWELVE Pricing a service; THIRTEEN Seriously seeking the feedback; INDEX. Service industries Marketing. http://id.loc.gov/authorities/subjects/sh87006846 Services (Industrie) Marketing. BUSINESS & ECONOMICS Industries General. bisacsh Service industries Marketing fast
subject_GND	http://id.loc.gov/authorities/subjects/sh87006846
title	Marketing your service business /
title_auth	Marketing your service business /
title_exact_search	Marketing your service business /
title_full	Marketing your service business / Ian Ruskin-Brown.
title_fullStr	Marketing your service business / Ian Ruskin-Brown.
title_full_unstemmed	Marketing your service business / Ian Ruskin-Brown.
title_short	Marketing your service business /
title_sort	marketing your service business
topic	Service industries Marketing. http://id.loc.gov/authorities/subjects/sh87006846 Services (Industrie) Marketing. BUSINESS & ECONOMICS Industries General. bisacsh Service industries Marketing fast
topic_facet	Service industries Marketing. Services (Industrie) Marketing. BUSINESS & ECONOMICS Industries General. Service industries Marketing
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=162424
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