The manager's guide to competitive marketing strategies /:
Setting out the techniques on developing and applying competitive strategies, this edition is an all-in-one resource for analysing and planning competitive strategies in an increasingly hostile environment.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London :
Thorogood,
2005.
|
| Ausgabe: | 3rd ed. |
| Schlagworte: | |
| Online-Zugang: | Volltext Volltext |
| Zusammenfassung: | Setting out the techniques on developing and applying competitive strategies, this edition is an all-in-one resource for analysing and planning competitive strategies in an increasingly hostile environment. |
| Beschreibung: | 1 online resource (412 pages) : illustrations |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 1423787072 9781423787075 9781854184047 1854184040 9781854183651 1854183656 9786611204969 6611204962 |
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| 245 | 1 | 4 | |a The manager's guide to competitive marketing strategies / |c Norton Paley. |
| 250 | |a 3rd ed. | ||
| 260 | |a London : |b Thorogood, |c 2005. | ||
| 300 | |a 1 online resource (412 pages) : |b illustrations | ||
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| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a About the author; Introduction; PART ONE Competitive marketing strategies: The hallmark of an effective manager; ONE Competitive marketing strategies in action; PART TWO Develop a competitive analysis; TWO External analysis: Understand the competitive world surrounding you; THREE Internal analysis: The central framework for implementing competitive marketing strategies; PART THREE Market intelligence and planning; FOUR Developing a marketing intelligence system: The underpinnings of your marketing strategy; FIVE Marketing research: The primary tool to stay in touch with customers and markets. | |
| 520 | |a Setting out the techniques on developing and applying competitive strategies, this edition is an all-in-one resource for analysing and planning competitive strategies in an increasingly hostile environment. | ||
| 546 | |a English. | ||
| 650 | 0 | |a Marketing |x Management |v Case studies. | |
| 650 | 0 | |a Marketing |x Planning |v Case studies. | |
| 650 | 0 | |a Strategic planning |v Case studies. | |
| 650 | 6 | |a Marketing |x Gestion |v Études de cas. | |
| 650 | 6 | |a Marketing |x Planification |v Études de cas. | |
| 650 | 6 | |a Planification stratégique |v Études de cas. | |
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| 650 | 7 | |a Marketing |x Planning |2 fast | |
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| 776 | 0 | 8 | |i Print version: |a Paley, Norton. |t Manager's guide to competitive marketing strategies. |b 3rd ed. |d London : Thorogood, 2005 |z 1854183656 |w (OCoLC)62226150 |
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| author | Paley, Norton |
| author_GND | http://id.loc.gov/authorities/names/n78003096 |
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| contents | About the author; Introduction; PART ONE Competitive marketing strategies: The hallmark of an effective manager; ONE Competitive marketing strategies in action; PART TWO Develop a competitive analysis; TWO External analysis: Understand the competitive world surrounding you; THREE Internal analysis: The central framework for implementing competitive marketing strategies; PART THREE Market intelligence and planning; FOUR Developing a marketing intelligence system: The underpinnings of your marketing strategy; FIVE Marketing research: The primary tool to stay in touch with customers and markets. |
| ctrlnum | (OCoLC)70593642 |
| dewey-full | 658.802 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3rd ed. |
| format | Electronic eBook |
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| indexdate | 2024-11-27T13:15:53Z |
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| publisher | Thorogood, |
| record_format | marc |
| spelling | Paley, Norton. http://id.loc.gov/authorities/names/n78003096 The manager's guide to competitive marketing strategies / Norton Paley. 3rd ed. London : Thorogood, 2005. 1 online resource (412 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Print version record. Includes bibliographical references. About the author; Introduction; PART ONE Competitive marketing strategies: The hallmark of an effective manager; ONE Competitive marketing strategies in action; PART TWO Develop a competitive analysis; TWO External analysis: Understand the competitive world surrounding you; THREE Internal analysis: The central framework for implementing competitive marketing strategies; PART THREE Market intelligence and planning; FOUR Developing a marketing intelligence system: The underpinnings of your marketing strategy; FIVE Marketing research: The primary tool to stay in touch with customers and markets. Setting out the techniques on developing and applying competitive strategies, this edition is an all-in-one resource for analysing and planning competitive strategies in an increasingly hostile environment. English. Marketing Management Case studies. Marketing Planning Case studies. Strategic planning Case studies. Marketing Gestion Études de cas. Marketing Planification Études de cas. Planification stratégique Études de cas. BUSINESS & ECONOMICS Green Business. bisacsh Marketing Management fast Marketing Planning fast Strategic planning fast Case studies fast has work: The manager's guide to competitive marketing strategies (Text) https://id.oclc.org/worldcat/entity/E39PCFKWR6Q9t4txFJmd7rwPV3 https://id.oclc.org/worldcat/ontology/hasWork Print version: Paley, Norton. Manager's guide to competitive marketing strategies. 3rd ed. London : Thorogood, 2005 1854183656 (OCoLC)62226150 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=162425 Volltext FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=191720 Volltext |
| spellingShingle | Paley, Norton The manager's guide to competitive marketing strategies / About the author; Introduction; PART ONE Competitive marketing strategies: The hallmark of an effective manager; ONE Competitive marketing strategies in action; PART TWO Develop a competitive analysis; TWO External analysis: Understand the competitive world surrounding you; THREE Internal analysis: The central framework for implementing competitive marketing strategies; PART THREE Market intelligence and planning; FOUR Developing a marketing intelligence system: The underpinnings of your marketing strategy; FIVE Marketing research: The primary tool to stay in touch with customers and markets. Marketing Management Case studies. Marketing Planning Case studies. Strategic planning Case studies. Marketing Gestion Études de cas. Marketing Planification Études de cas. Planification stratégique Études de cas. BUSINESS & ECONOMICS Green Business. bisacsh Marketing Management fast Marketing Planning fast Strategic planning fast |
| title | The manager's guide to competitive marketing strategies / |
| title_auth | The manager's guide to competitive marketing strategies / |
| title_exact_search | The manager's guide to competitive marketing strategies / |
| title_full | The manager's guide to competitive marketing strategies / Norton Paley. |
| title_fullStr | The manager's guide to competitive marketing strategies / Norton Paley. |
| title_full_unstemmed | The manager's guide to competitive marketing strategies / Norton Paley. |
| title_short | The manager's guide to competitive marketing strategies / |
| title_sort | manager s guide to competitive marketing strategies |
| topic | Marketing Management Case studies. Marketing Planning Case studies. Strategic planning Case studies. Marketing Gestion Études de cas. Marketing Planification Études de cas. Planification stratégique Études de cas. BUSINESS & ECONOMICS Green Business. bisacsh Marketing Management fast Marketing Planning fast Strategic planning fast |
| topic_facet | Marketing Management Case studies. Marketing Planning Case studies. Strategic planning Case studies. Marketing Gestion Études de cas. Marketing Planification Études de cas. Planification stratégique Études de cas. BUSINESS & ECONOMICS Green Business. Marketing Management Marketing Planning Strategic planning Case studies |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=162425 https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=191720 |
| work_keys_str_mv | AT paleynorton themanagersguidetocompetitivemarketingstrategies AT paleynorton managersguidetocompetitivemarketingstrategies |