Marketing green buildings :: guide for engineering, construction and architecture /
Annotation
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Lilburn, GA : Boca Raton, FL :
Fairmont Press ; Distributed by Taylor & Francis,
©2006.
|
| Schlagworte: | |
| Online-Zugang: | Volltext Volltext |
| Zusammenfassung: | Annotation |
| Beschreibung: | 1 online resource (x, 251 pages) : illustrations |
| Format: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| Bibliographie: | Includes bibliographical references (page 246) and index. |
| ISBN: | 0881735280 9780881735284 0849393817 9780849393815 0881735299 9780881735291 9781601198112 1601198116 |
| Zugangseinschränkungen: | Access restricted to Ryerson students, faculty and staff. |
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| 037 | |b Knovel Corporation |n http://www.knovel.com | ||
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| 100 | 1 | |a Yudelson, Jerry. |0 http://id.loc.gov/authorities/names/n80052592 | |
| 245 | 1 | 0 | |a Marketing green buildings : |b guide for engineering, construction and architecture / |c Jerry Yudelson. |
| 260 | |a Lilburn, GA : |b Fairmont Press ; |a Boca Raton, FL : |b Distributed by Taylor & Francis, |c ©2006. | ||
| 300 | |a 1 online resource (x, 251 pages) : |b illustrations | ||
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| 504 | |a Includes bibliographical references (page 246) and index. | ||
| 520 | 8 | |a Annotation |b Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client. The author addresses key questions such as: How is green building marketing different from other types of professional service marketing? What tools and techniques from conventional marketing can be used to greater effect in marketing green buildings? What is the size and potential of the green buildings market? And how should a firm position itself to succeed in this growing marketplace? You'll find clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED® in green building projects. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2010. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2010 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 505 | 0 | 0 | |g Machine generated contents note: |g 1. |t Introduction -- |g 2. |t Today's green building market -- |g 3. |t Industry growth to date -- |g 4. |t Forecasting demand for green buildings -- |g 5. |t business case for green buildings -- |g 6. |t Experiences of green marketing -- |g 7. |t Vertical markets for green building -- |g 8. |t Demand for green building measures -- |g 9. |t Understanding marketing strategies -- |g 10. |t Understanding segmentation, targeting, positioning and differentiation -- |g 11. |t Selling green buildings -- |g 12. |t Marketing green developments -- |g 13. |t Looking to the future : sustainable engineering design -- |g 14. |t Marketing services for LEED-EB projects -- |g 15. |t Marketing services for LEED-CI projects -- |g 16. |t Marketing services for future LEED products -- |g 17. |t role of the professional engineer in Energy Star -- |g 18. |t Forecasts of demand for LEED projects. |
| 506 | |a Access restricted to Ryerson students, faculty and staff. |5 CaOTR | ||
| 546 | |a English. | ||
| 650 | 0 | |a Green marketing. |0 http://id.loc.gov/authorities/subjects/sh91005372 | |
| 650 | 0 | |a Sustainable buildings |x Marketing. | |
| 650 | 0 | |a Architectural services marketing. |0 http://id.loc.gov/authorities/subjects/sh85006608 | |
| 650 | 0 | |a Architects and builders |x Certification. | |
| 650 | 0 | |a Construction industry. |0 http://id.loc.gov/authorities/subjects/sh85031360 | |
| 650 | 6 | |a Marketing vert. | |
| 650 | 6 | |a Constructions durables |x Commercialisation. | |
| 650 | 6 | |a Services d'architecture |x Marketing. | |
| 650 | 6 | |a Architectes et entrepreneurs |x Attestation de compétence. | |
| 650 | 6 | |a Construction |x Industrie. | |
| 650 | 7 | |a TECHNOLOGY & ENGINEERING |x Construction |x General. |2 bisacsh | |
| 650 | 7 | |a Architectural services marketing |2 fast | |
| 650 | 7 | |a Construction industry |2 fast | |
| 650 | 7 | |a Green marketing |2 fast | |
| 650 | 7 | |a Commerce. |2 hilcc | |
| 650 | 7 | |a Business & Economics. |2 hilcc | |
| 650 | 7 | |a Marketing & Sales. |2 hilcc | |
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Datensatz im Suchindex
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| author | Yudelson, Jerry |
| author_GND | http://id.loc.gov/authorities/names/n80052592 |
| author_facet | Yudelson, Jerry |
| author_role | |
| author_sort | Yudelson, Jerry |
| author_variant | j y jy |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5413 |
| callnumber-raw | HF5413 .Y83 2006 |
| callnumber-search | HF5413 .Y83 2006 |
| callnumber-sort | HF 45413 Y83 42006 |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBA |
| contents | Introduction -- Today's green building market -- Industry growth to date -- Forecasting demand for green buildings -- business case for green buildings -- Experiences of green marketing -- Vertical markets for green building -- Demand for green building measures -- Understanding marketing strategies -- Understanding segmentation, targeting, positioning and differentiation -- Selling green buildings -- Marketing green developments -- Looking to the future : sustainable engineering design -- Marketing services for LEED-EB projects -- Marketing services for LEED-CI projects -- Marketing services for future LEED products -- role of the professional engineer in Energy Star -- Forecasts of demand for LEED projects. |
| ctrlnum | (OCoLC)68931616 |
| dewey-full | 690.068/8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 690 - Construction of buildings |
| dewey-raw | 690.068/8 |
| dewey-search | 690.068/8 |
| dewey-sort | 3690.068 18 |
| dewey-tens | 690 - Construction of buildings |
| discipline | Bauingenieurwesen |
| format | Electronic eBook |
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| id | ZDB-4-EBA-ocm68931616 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:15:52Z |
| institution | BVB |
| isbn | 0881735280 9780881735284 0849393817 9780849393815 0881735299 9780881735291 9781601198112 1601198116 |
| language | English |
| lccn | 2005058224 |
| oclc_num | 68931616 |
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| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (x, 251 pages) : illustrations |
| psigel | ZDB-4-EBA |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Fairmont Press ; Distributed by Taylor & Francis, |
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| spelling | Yudelson, Jerry. http://id.loc.gov/authorities/names/n80052592 Marketing green buildings : guide for engineering, construction and architecture / Jerry Yudelson. Lilburn, GA : Fairmont Press ; Boca Raton, FL : Distributed by Taylor & Francis, ©2006. 1 online resource (x, 251 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier data file rda Includes bibliographical references (page 246) and index. Annotation Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client. The author addresses key questions such as: How is green building marketing different from other types of professional service marketing? What tools and techniques from conventional marketing can be used to greater effect in marketing green buildings? What is the size and potential of the green buildings market? And how should a firm position itself to succeed in this growing marketplace? You'll find clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED® in green building projects. Use copy Restrictions unspecified star MiAaHDL Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010. MiAaHDL Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL Machine generated contents note: 1. Introduction -- 2. Today's green building market -- 3. Industry growth to date -- 4. Forecasting demand for green buildings -- 5. business case for green buildings -- 6. Experiences of green marketing -- 7. Vertical markets for green building -- 8. Demand for green building measures -- 9. Understanding marketing strategies -- 10. Understanding segmentation, targeting, positioning and differentiation -- 11. Selling green buildings -- 12. Marketing green developments -- 13. Looking to the future : sustainable engineering design -- 14. Marketing services for LEED-EB projects -- 15. Marketing services for LEED-CI projects -- 16. Marketing services for future LEED products -- 17. role of the professional engineer in Energy Star -- 18. Forecasts of demand for LEED projects. Access restricted to Ryerson students, faculty and staff. CaOTR English. Green marketing. http://id.loc.gov/authorities/subjects/sh91005372 Sustainable buildings Marketing. Architectural services marketing. http://id.loc.gov/authorities/subjects/sh85006608 Architects and builders Certification. Construction industry. http://id.loc.gov/authorities/subjects/sh85031360 Marketing vert. Constructions durables Commercialisation. Services d'architecture Marketing. Architectes et entrepreneurs Attestation de compétence. Construction Industrie. TECHNOLOGY & ENGINEERING Construction General. bisacsh Architectural services marketing fast Construction industry fast Green marketing fast Commerce. hilcc Business & Economics. hilcc Marketing & Sales. hilcc Print version: Yudelson, Jerry. Marketing green buildings. Lilburn, GA : Fairmont Press ; Boca Raton, FL : Distributed by Taylor & Francis, ©2006 0881735280 0849393817 (DLC) 2005058224 (OCoLC)62888370 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=159141 Volltext FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2707808 Volltext |
| spellingShingle | Yudelson, Jerry Marketing green buildings : guide for engineering, construction and architecture / Introduction -- Today's green building market -- Industry growth to date -- Forecasting demand for green buildings -- business case for green buildings -- Experiences of green marketing -- Vertical markets for green building -- Demand for green building measures -- Understanding marketing strategies -- Understanding segmentation, targeting, positioning and differentiation -- Selling green buildings -- Marketing green developments -- Looking to the future : sustainable engineering design -- Marketing services for LEED-EB projects -- Marketing services for LEED-CI projects -- Marketing services for future LEED products -- role of the professional engineer in Energy Star -- Forecasts of demand for LEED projects. Green marketing. http://id.loc.gov/authorities/subjects/sh91005372 Sustainable buildings Marketing. Architectural services marketing. http://id.loc.gov/authorities/subjects/sh85006608 Architects and builders Certification. Construction industry. http://id.loc.gov/authorities/subjects/sh85031360 Marketing vert. Constructions durables Commercialisation. Services d'architecture Marketing. Architectes et entrepreneurs Attestation de compétence. Construction Industrie. TECHNOLOGY & ENGINEERING Construction General. bisacsh Architectural services marketing fast Construction industry fast Green marketing fast Commerce. hilcc Business & Economics. hilcc Marketing & Sales. hilcc |
| subject_GND | http://id.loc.gov/authorities/subjects/sh91005372 http://id.loc.gov/authorities/subjects/sh85006608 http://id.loc.gov/authorities/subjects/sh85031360 |
| title | Marketing green buildings : guide for engineering, construction and architecture / |
| title_alt | Introduction -- Today's green building market -- Industry growth to date -- Forecasting demand for green buildings -- business case for green buildings -- Experiences of green marketing -- Vertical markets for green building -- Demand for green building measures -- Understanding marketing strategies -- Understanding segmentation, targeting, positioning and differentiation -- Selling green buildings -- Marketing green developments -- Looking to the future : sustainable engineering design -- Marketing services for LEED-EB projects -- Marketing services for LEED-CI projects -- Marketing services for future LEED products -- role of the professional engineer in Energy Star -- Forecasts of demand for LEED projects. |
| title_auth | Marketing green buildings : guide for engineering, construction and architecture / |
| title_exact_search | Marketing green buildings : guide for engineering, construction and architecture / |
| title_full | Marketing green buildings : guide for engineering, construction and architecture / Jerry Yudelson. |
| title_fullStr | Marketing green buildings : guide for engineering, construction and architecture / Jerry Yudelson. |
| title_full_unstemmed | Marketing green buildings : guide for engineering, construction and architecture / Jerry Yudelson. |
| title_short | Marketing green buildings : |
| title_sort | marketing green buildings guide for engineering construction and architecture |
| title_sub | guide for engineering, construction and architecture / |
| topic | Green marketing. http://id.loc.gov/authorities/subjects/sh91005372 Sustainable buildings Marketing. Architectural services marketing. http://id.loc.gov/authorities/subjects/sh85006608 Architects and builders Certification. Construction industry. http://id.loc.gov/authorities/subjects/sh85031360 Marketing vert. Constructions durables Commercialisation. Services d'architecture Marketing. Architectes et entrepreneurs Attestation de compétence. Construction Industrie. TECHNOLOGY & ENGINEERING Construction General. bisacsh Architectural services marketing fast Construction industry fast Green marketing fast Commerce. hilcc Business & Economics. hilcc Marketing & Sales. hilcc |
| topic_facet | Green marketing. Sustainable buildings Marketing. Architectural services marketing. Architects and builders Certification. Construction industry. Marketing vert. Constructions durables Commercialisation. Services d'architecture Marketing. Architectes et entrepreneurs Attestation de compétence. Construction Industrie. TECHNOLOGY & ENGINEERING Construction General. Architectural services marketing Construction industry Green marketing Commerce. Business & Economics. Marketing & Sales. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=159141 https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2707808 |
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