Marketing your business :: a guide to developing a strategic marketing plan /
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York :
Best Business Books,
©2003.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | 1 online resource (xvi, 311 pages) : illustrations |
| Bibliographie: | Includes bibliographical references (pages 305-306) and index. |
| ISBN: | 0789033011 9780789033017 0789017695 9780789017697 0789017709 9780789017703 |
Internformat
MARC
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| 100 | 1 | |a Nykiel, Ronald A. | |
| 245 | 1 | 0 | |a Marketing your business : |b a guide to developing a strategic marketing plan / |c Ronald A. Nykiel. |
| 260 | |a New York : |b Best Business Books, |c ©2003. | ||
| 300 | |a 1 online resource (xvi, 311 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references (pages 305-306) and index. | ||
| 505 | 0 | |a Defining your business strategy -- Assessing focal points -- Selecting strategies -- Advertising -- Public relations -- Promotions -- Merchandising -- Database marketing -- Electronic marketing -- Packaging -- Branding -- Pricing -- Sales -- Customer service -- Crisis management -- Marketing and the law -- Marketing budget -- The strategic marketing plan -- The complete marketing audit. | |
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Marketing |x Decision making. |0 http://id.loc.gov/authorities/subjects/sh85081336 | |
| 650 | 0 | |a Marketing |x Management. |0 http://id.loc.gov/authorities/subjects/sh85081339 | |
| 650 | 0 | |a Marketing |x Planning. | |
| 650 | 6 | |a Marketing |x Gestion. | |
| 650 | 6 | |a Marketing |x Planification. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Green Business. |2 bisacsh | |
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| 650 | 7 | |a Marketing |x Management |2 fast | |
| 650 | 7 | |a Marketing |x Planning |2 fast | |
| 650 | 1 | 7 | |a Marketing. |2 gtt |
| 650 | 1 | 7 | |a Strategische planning. |2 gtt |
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Datensatz im Suchindex
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| _version_ | 1816881635945086976 |
| adam_text | |
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| author | Nykiel, Ronald A. |
| author_facet | Nykiel, Ronald A. |
| author_role | |
| author_sort | Nykiel, Ronald A. |
| author_variant | r a n ra ran |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.135 .N957 2003eb |
| callnumber-search | HF5415.135 .N957 2003eb |
| callnumber-sort | HF 45415.135 N957 42003EB |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBA |
| contents | Defining your business strategy -- Assessing focal points -- Selecting strategies -- Advertising -- Public relations -- Promotions -- Merchandising -- Database marketing -- Electronic marketing -- Packaging -- Branding -- Pricing -- Sales -- Customer service -- Crisis management -- Marketing and the law -- Marketing budget -- The strategic marketing plan -- The complete marketing audit. |
| ctrlnum | (OCoLC)67313665 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBA-ocm67313665 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:15:52Z |
| institution | BVB |
| isbn | 0789033011 9780789033017 0789017695 9780789017697 0789017709 9780789017703 |
| language | English |
| lccn | 2002071137 |
| oclc_num | 67313665 |
| open_access_boolean | |
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| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xvi, 311 pages) : illustrations |
| psigel | ZDB-4-EBA |
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| publisher | Best Business Books, |
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| spelling | Nykiel, Ronald A. Marketing your business : a guide to developing a strategic marketing plan / Ronald A. Nykiel. New York : Best Business Books, ©2003. 1 online resource (xvi, 311 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier data file rda Includes bibliographical references (pages 305-306) and index. Defining your business strategy -- Assessing focal points -- Selecting strategies -- Advertising -- Public relations -- Promotions -- Merchandising -- Database marketing -- Electronic marketing -- Packaging -- Branding -- Pricing -- Sales -- Customer service -- Crisis management -- Marketing and the law -- Marketing budget -- The strategic marketing plan -- The complete marketing audit. Print version record. Marketing Decision making. http://id.loc.gov/authorities/subjects/sh85081336 Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Marketing Planning. Marketing Gestion. Marketing Planification. BUSINESS & ECONOMICS Green Business. bisacsh Marketing Decision making fast Marketing Management fast Marketing Planning fast Marketing. gtt Strategische planning. gtt Print version: Nykiel, Ronald A. Marketing your business. New York : Best Business Books, ©2003 0789017695 0789017709 (DLC) 2002071137 (OCoLC)49821526 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=152325 Volltext |
| spellingShingle | Nykiel, Ronald A. Marketing your business : a guide to developing a strategic marketing plan / Defining your business strategy -- Assessing focal points -- Selecting strategies -- Advertising -- Public relations -- Promotions -- Merchandising -- Database marketing -- Electronic marketing -- Packaging -- Branding -- Pricing -- Sales -- Customer service -- Crisis management -- Marketing and the law -- Marketing budget -- The strategic marketing plan -- The complete marketing audit. Marketing Decision making. http://id.loc.gov/authorities/subjects/sh85081336 Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Marketing Planning. Marketing Gestion. Marketing Planification. BUSINESS & ECONOMICS Green Business. bisacsh Marketing Decision making fast Marketing Management fast Marketing Planning fast Marketing. gtt Strategische planning. gtt |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85081336 http://id.loc.gov/authorities/subjects/sh85081339 |
| title | Marketing your business : a guide to developing a strategic marketing plan / |
| title_auth | Marketing your business : a guide to developing a strategic marketing plan / |
| title_exact_search | Marketing your business : a guide to developing a strategic marketing plan / |
| title_full | Marketing your business : a guide to developing a strategic marketing plan / Ronald A. Nykiel. |
| title_fullStr | Marketing your business : a guide to developing a strategic marketing plan / Ronald A. Nykiel. |
| title_full_unstemmed | Marketing your business : a guide to developing a strategic marketing plan / Ronald A. Nykiel. |
| title_short | Marketing your business : |
| title_sort | marketing your business a guide to developing a strategic marketing plan |
| title_sub | a guide to developing a strategic marketing plan / |
| topic | Marketing Decision making. http://id.loc.gov/authorities/subjects/sh85081336 Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Marketing Planning. Marketing Gestion. Marketing Planification. BUSINESS & ECONOMICS Green Business. bisacsh Marketing Decision making fast Marketing Management fast Marketing Planning fast Marketing. gtt Strategische planning. gtt |
| topic_facet | Marketing Decision making. Marketing Management. Marketing Planning. Marketing Gestion. Marketing Planification. BUSINESS & ECONOMICS Green Business. Marketing Decision making Marketing Management Marketing Planning Marketing. Strategische planning. |
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| work_keys_str_mv | AT nykielronalda marketingyourbusinessaguidetodevelopingastrategicmarketingplan |