Going places with youth outreach :: smart marketing strategies for your library /
Corporations know that marketing to kids is big business--with children influencing more than 500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children's librarians need to take mar...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chicago :
American Library Association,
2005.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Corporations know that marketing to kids is big business--with children influencing more than 500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children's librarians need to take marketing to heart and adapt accordingly, according to youth services expert Pfeil. Creating kid-friendly marketing programs is the first step. While providing library professionals with guidelines for preparing a complete, comprehensive marketing plan, Going Places with Youth Outreach offers tips for gettin. |
| Beschreibung: | 1 online resource (viii, 119 pages) : illustrations |
| Bibliographie: | Includes bibliographical references (pages 111-114) and index. |
| ISBN: | 0838998259 9780838998250 0838909000 9780838909003 |
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| 245 | 1 | 0 | |a Going places with youth outreach : |b smart marketing strategies for your library / |c Angela B. Pfeil. |
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| 505 | 0 | |a What is marketing? -- Marketing materials -- Outreach is marketing -- Online outreach -- Selling your service -- Preparing for the presentation -- Tracking outreach -- Successful library youth outreach programs -- Putting it all together. | |
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| 520 | |a Corporations know that marketing to kids is big business--with children influencing more than 500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children's librarians need to take marketing to heart and adapt accordingly, according to youth services expert Pfeil. Creating kid-friendly marketing programs is the first step. While providing library professionals with guidelines for preparing a complete, comprehensive marketing plan, Going Places with Youth Outreach offers tips for gettin. | ||
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| author | Pfeil, Angela B. |
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| contents | What is marketing? -- Marketing materials -- Outreach is marketing -- Online outreach -- Selling your service -- Preparing for the presentation -- Tracking outreach -- Successful library youth outreach programs -- Putting it all together. |
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| indexdate | 2024-11-27T13:15:50Z |
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| spelling | Pfeil, Angela B. Going places with youth outreach : smart marketing strategies for your library / Angela B. Pfeil. Chicago : American Library Association, 2005. 1 online resource (viii, 119 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier data file Includes bibliographical references (pages 111-114) and index. What is marketing? -- Marketing materials -- Outreach is marketing -- Online outreach -- Selling your service -- Preparing for the presentation -- Tracking outreach -- Successful library youth outreach programs -- Putting it all together. Print version record. Corporations know that marketing to kids is big business--with children influencing more than 500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children's librarians need to take marketing to heart and adapt accordingly, according to youth services expert Pfeil. Creating kid-friendly marketing programs is the first step. While providing library professionals with guidelines for preparing a complete, comprehensive marketing plan, Going Places with Youth Outreach offers tips for gettin. Children's libraries United States Marketing. Library outreach programs United States. Library extension United States. Bibliothèques pour enfants États-Unis Marketing. Bibliothèques Extension États-Unis. Bibliothèques Programmes d'animation extérieure États-Unis. LANGUAGE ARTS & DISCIPLINES Library & Information Science General. bisacsh Library outreach programs fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Print version: Pfeil, Angela B. Going places with youth outreach. Chicago : American Library Association, 2005 0838909000 (DLC) 2005007430 (OCoLC)58545982 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=149369 Volltext |
| spellingShingle | Pfeil, Angela B. Going places with youth outreach : smart marketing strategies for your library / What is marketing? -- Marketing materials -- Outreach is marketing -- Online outreach -- Selling your service -- Preparing for the presentation -- Tracking outreach -- Successful library youth outreach programs -- Putting it all together. Children's libraries United States Marketing. Library outreach programs United States. Library extension United States. Bibliothèques pour enfants États-Unis Marketing. Bibliothèques Extension États-Unis. Bibliothèques Programmes d'animation extérieure États-Unis. LANGUAGE ARTS & DISCIPLINES Library & Information Science General. bisacsh Library outreach programs fast |
| title | Going places with youth outreach : smart marketing strategies for your library / |
| title_auth | Going places with youth outreach : smart marketing strategies for your library / |
| title_exact_search | Going places with youth outreach : smart marketing strategies for your library / |
| title_full | Going places with youth outreach : smart marketing strategies for your library / Angela B. Pfeil. |
| title_fullStr | Going places with youth outreach : smart marketing strategies for your library / Angela B. Pfeil. |
| title_full_unstemmed | Going places with youth outreach : smart marketing strategies for your library / Angela B. Pfeil. |
| title_short | Going places with youth outreach : |
| title_sort | going places with youth outreach smart marketing strategies for your library |
| title_sub | smart marketing strategies for your library / |
| topic | Children's libraries United States Marketing. Library outreach programs United States. Library extension United States. Bibliothèques pour enfants États-Unis Marketing. Bibliothèques Extension États-Unis. Bibliothèques Programmes d'animation extérieure États-Unis. LANGUAGE ARTS & DISCIPLINES Library & Information Science General. bisacsh Library outreach programs fast |
| topic_facet | Children's libraries United States Marketing. Library outreach programs United States. Library extension United States. Bibliothèques pour enfants États-Unis Marketing. Bibliothèques Extension États-Unis. Bibliothèques Programmes d'animation extérieure États-Unis. LANGUAGE ARTS & DISCIPLINES Library & Information Science General. Library outreach programs United States |
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