Verfügbarkeit: Advertising :

Advertising :: a cultural economy /

With reference to cultural and economic life McFall argues that analysis has so far failed to engage with the production and consumption of adverts, and that a re-think of our understanding of advertising is long overdue. This text offers an understanding of the historical and material practices of...

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Bibliographische Detailangaben
1. Verfasser:	McFall, Elizabeth Rose
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	London : SAGE, 2004.
Schriftenreihe:	Culture, representation, and identities.
Schlagworte:	Advertising > History. Advertising > Social aspects. Publicité > Histoire. Publicité > Aspect social. BUSINESS & ECONOMICS > Advertising & Promotion. Advertising Advertising > Social aspects Soziales System Werbung Kultur Reclame. Culturele aspecten. Economische aspecten. History
Online-Zugang:	Volltext
Zusammenfassung:	With reference to cultural and economic life McFall argues that analysis has so far failed to engage with the production and consumption of adverts, and that a re-think of our understanding of advertising is long overdue. This text offers an understanding of the historical and material practices of the industry.
Beschreibung:	1 online resource (viii, 208 pages)
Bibliographie:	Includes bibliographical references and index.
ISBN:	9781412932899 1412932890 9781446215418 1446215415 1280368705 9781280368707 9786610368709 6610368708

Internformat

MARC


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100	1		\|a McFall, Elizabeth Rose. \|0 http://id.loc.gov/authorities/names/no2004036666
245	1	0	\|a Advertising : \|b a cultural economy / \|c Liz McFall.
260			\|a London : \|b SAGE, \|c 2004.
300			\|a 1 online resource (viii, 208 pages)
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504			\|a Includes bibliographical references and index.
505	0		\|a Introduction : the quaint device of advertising -- Colonising of the real -- The persuasive subject of advertising -- The hybridisation of culture and economy -- The uses of history -- Pervasive institutions and constituent practices -- Persuasive products -- Conclusion : devices and desires.
520			\|a With reference to cultural and economic life McFall argues that analysis has so far failed to engage with the production and consumption of adverts, and that a re-think of our understanding of advertising is long overdue. This text offers an understanding of the historical and material practices of the industry.
588	0		\|a Print version record.
546			\|a English.
650		0	\|a Advertising \|x History.
650		0	\|a Advertising \|x Social aspects. \|0 http://id.loc.gov/authorities/subjects/sh85001172
650		6	\|a Publicité \|x Histoire.
650		6	\|a Publicité \|x Aspect social.
650		7	\|a BUSINESS & ECONOMICS \|x Advertising & Promotion. \|2 bisacsh
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655		7	\|a History \|2 fast
758			\|i has work: \|a Advertising (Text) \|1 https://id.oclc.org/worldcat/entity/E39PCFP9rYD4fwm4TgTKwhd6Vd \|4 https://id.oclc.org/worldcat/ontology/hasWork
776	0	8	\|i Print version: \|a McFall, Elizabeth Rose. \|t Advertising. \|d London ; Thousand Oaks, Calif. : Sage Publications, 2004 \|z 0761942548 \|z 9780761942542 \|w (DLC) 2003110017 \|w (OCoLC)57579627
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author	McFall, Elizabeth Rose
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author_sort	McFall, Elizabeth Rose
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contents	Introduction : the quaint device of advertising -- Colonising of the real -- The persuasive subject of advertising -- The hybridisation of culture and economy -- The uses of history -- Pervasive institutions and constituent practices -- Persuasive products -- Conclusion : devices and desires.
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genre	History fast
genre_facet	History
id	ZDB-4-EBA-ocm61482716
illustrated	Not Illustrated
indexdate	2024-11-27T13:15:46Z
institution	BVB
isbn	9781412932899 1412932890 9781446215418 1446215415 1280368705 9781280368707 9786610368709 6610368708
language	English
oclc_num	61482716
open_access_boolean
owner	MAIN DE-863 DE-BY-FWS
owner_facet	MAIN DE-863 DE-BY-FWS
physical	1 online resource (viii, 208 pages)
psigel	ZDB-4-EBA
publishDate	2004
publishDateSearch	2004
publishDateSort	2004
publisher	SAGE,
record_format	marc
series	Culture, representation, and identities.
series2	Culture, representation and identity series
spelling	McFall, Elizabeth Rose. http://id.loc.gov/authorities/names/no2004036666 Advertising : a cultural economy / Liz McFall. London : SAGE, 2004. 1 online resource (viii, 208 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier data file Culture, representation and identity series Includes bibliographical references and index. Introduction : the quaint device of advertising -- Colonising of the real -- The persuasive subject of advertising -- The hybridisation of culture and economy -- The uses of history -- Pervasive institutions and constituent practices -- Persuasive products -- Conclusion : devices and desires. With reference to cultural and economic life McFall argues that analysis has so far failed to engage with the production and consumption of adverts, and that a re-think of our understanding of advertising is long overdue. This text offers an understanding of the historical and material practices of the industry. Print version record. English. Advertising History. Advertising Social aspects. http://id.loc.gov/authorities/subjects/sh85001172 Publicité Histoire. Publicité Aspect social. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising fast Advertising Social aspects fast Soziales System gnd http://d-nb.info/gnd/4055764-9 Werbung gnd http://d-nb.info/gnd/4065541-6 Kultur gnd Reclame. gtt Culturele aspecten. gtt Economische aspecten. gtt History fast has work: Advertising (Text) https://id.oclc.org/worldcat/entity/E39PCFP9rYD4fwm4TgTKwhd6Vd https://id.oclc.org/worldcat/ontology/hasWork Print version: McFall, Elizabeth Rose. Advertising. London ; Thousand Oaks, Calif. : Sage Publications, 2004 0761942548 9780761942542 (DLC) 2003110017 (OCoLC)57579627 Culture, representation, and identities. http://id.loc.gov/authorities/names/no2002005353 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251589 Volltext
spellingShingle	McFall, Elizabeth Rose Advertising : a cultural economy / Culture, representation, and identities. Introduction : the quaint device of advertising -- Colonising of the real -- The persuasive subject of advertising -- The hybridisation of culture and economy -- The uses of history -- Pervasive institutions and constituent practices -- Persuasive products -- Conclusion : devices and desires. Advertising History. Advertising Social aspects. http://id.loc.gov/authorities/subjects/sh85001172 Publicité Histoire. Publicité Aspect social. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising fast Advertising Social aspects fast Soziales System gnd http://d-nb.info/gnd/4055764-9 Werbung gnd http://d-nb.info/gnd/4065541-6 Kultur gnd Reclame. gtt Culturele aspecten. gtt Economische aspecten. gtt
subject_GND	http://id.loc.gov/authorities/subjects/sh85001172 http://d-nb.info/gnd/4055764-9 http://d-nb.info/gnd/4065541-6
title	Advertising : a cultural economy /
title_auth	Advertising : a cultural economy /
title_exact_search	Advertising : a cultural economy /
title_full	Advertising : a cultural economy / Liz McFall.
title_fullStr	Advertising : a cultural economy / Liz McFall.
title_full_unstemmed	Advertising : a cultural economy / Liz McFall.
title_short	Advertising :
title_sort	advertising a cultural economy
title_sub	a cultural economy /
topic	Advertising History. Advertising Social aspects. http://id.loc.gov/authorities/subjects/sh85001172 Publicité Histoire. Publicité Aspect social. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising fast Advertising Social aspects fast Soziales System gnd http://d-nb.info/gnd/4055764-9 Werbung gnd http://d-nb.info/gnd/4065541-6 Kultur gnd Reclame. gtt Culturele aspecten. gtt Economische aspecten. gtt
topic_facet	Advertising History. Advertising Social aspects. Publicité Histoire. Publicité Aspect social. BUSINESS & ECONOMICS Advertising & Promotion. Advertising Advertising Social aspects Soziales System Werbung Kultur Reclame. Culturele aspecten. Economische aspecten. History
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251589
work_keys_str_mv	AT mcfallelizabethrose advertisingaculturaleconomy

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