Leisure marketing :: a global perspective /
Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oxford :
Elsevier Butterworth-Heinemann,
2005.
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| Schlagworte: | |
| Online-Zugang: | Volltext Volltext |
| Zusammenfassung: | Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: *Disneyland Resort, Paris: The Marketing Mix *Manchester United Football Club: Marketing the Brand *The Growth of the Online Retail Travel Market *Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping *Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. * International case studies to facilitate understanding * Concentrated and comprehensive study of leisure marketing * Uses real life events to highlight key themes and issues such as marketing of sports stadia as multi purpose venues, leisure retailing: from designer outlets to markets, and corporate hospitality in sport. |
| Beschreibung: | 1 online resource (412 pages) : charts |
| Bibliographie: | Includes bibliographical references (pages 398-403) and index. |
| ISBN: | 1423719689 9781423719687 9780750655507 075065550X 9780080478937 008047893X 9781136387869 1136387862 9781136387814 1136387811 9781136387852 1136387854 9781138173446 1138173444 |
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| 245 | 1 | 0 | |a Leisure marketing : |b a global perspective / |c Susan Horner, John Swarbrooke. |
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| 300 | |a 1 online resource (412 pages) : |b charts | ||
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| 504 | |a Includes bibliographical references (pages 398-403) and index. | ||
| 505 | 0 | |a Part one: Introduction -- What is leisure?; What is marketing?; Part two: Leisure and marketing concepts -- The market; The business environment; Strategic marketing planning; Part three: Leisure and the marketing mix -- Product; Price; Place: Promotion; Part four: Key marketing issues in the different sectors of leisure; Part five: Topical issues in leisure marketing; Globalisation and leisure marketing; Market research in leisure; Ethical challenges in leisure marketing; Part six: Case studies; Part seven: The future of leisure marketing. | |
| 520 | |a Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: *Disneyland Resort, Paris: The Marketing Mix *Manchester United Football Club: Marketing the Brand *The Growth of the Online Retail Travel Market *Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping *Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. * International case studies to facilitate understanding * Concentrated and comprehensive study of leisure marketing * Uses real life events to highlight key themes and issues such as marketing of sports stadia as multi purpose venues, leisure retailing: from designer outlets to markets, and corporate hospitality in sport. | ||
| 650 | 0 | |a Leisure industry |x Marketing. | |
| 650 | 6 | |a Loisirs |x Industrie |x Marketing. | |
| 650 | 7 | |a CRAFTS & HOBBIES |x General. |2 bisacsh | |
| 650 | 7 | |a Performing Arts. |2 eflch | |
| 650 | 7 | |a Leisure industry |x Marketing |2 fast | |
| 700 | 1 | |a Swarbrooke, John. | |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocm61342256 |
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| _version_ | 1816881629423992832 |
| adam_text | |
| any_adam_object | |
| author | Horner, Susan |
| author2 | Swarbrooke, John |
| author2_role | |
| author2_variant | j s js |
| author_facet | Horner, Susan Swarbrooke, John |
| author_role | |
| author_sort | Horner, Susan |
| author_variant | s h sh |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | G - Geography, Anthropology, Recreation |
| callnumber-label | GV188 |
| callnumber-raw | GV188 .H67 2005eb |
| callnumber-search | GV188 .H67 2005eb |
| callnumber-sort | GV 3188 H67 42005EB |
| callnumber-subject | GV - Leisure and Recreation |
| collection | ZDB-4-EBA |
| contents | Part one: Introduction -- What is leisure?; What is marketing?; Part two: Leisure and marketing concepts -- The market; The business environment; Strategic marketing planning; Part three: Leisure and the marketing mix -- Product; Price; Place: Promotion; Part four: Key marketing issues in the different sectors of leisure; Part five: Topical issues in leisure marketing; Globalisation and leisure marketing; Market research in leisure; Ethical challenges in leisure marketing; Part six: Case studies; Part seven: The future of leisure marketing. |
| ctrlnum | (OCoLC)61342256 |
| dewey-full | 790.1 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 790 - Recreational and performing arts |
| dewey-raw | 790.1 |
| dewey-search | 790.1 |
| dewey-sort | 3790.1 |
| dewey-tens | 790 - Recreational and performing arts |
| discipline | Sport |
| format | Electronic eBook |
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| id | ZDB-4-EBA-ocm61342256 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:15:45Z |
| institution | BVB |
| isbn | 1423719689 9781423719687 9780750655507 075065550X 9780080478937 008047893X 9781136387869 1136387862 9781136387814 1136387811 9781136387852 1136387854 9781138173446 1138173444 |
| language | English |
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| physical | 1 online resource (412 pages) : charts |
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| publisher | Elsevier Butterworth-Heinemann, |
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| spelling | Horner, Susan. Leisure marketing : a global perspective / Susan Horner, John Swarbrooke. Oxford : Elsevier Butterworth-Heinemann, 2005. 1 online resource (412 pages) : charts text txt rdacontent computer c rdamedia online resource cr rdacarrier Print version record. Includes bibliographical references (pages 398-403) and index. Part one: Introduction -- What is leisure?; What is marketing?; Part two: Leisure and marketing concepts -- The market; The business environment; Strategic marketing planning; Part three: Leisure and the marketing mix -- Product; Price; Place: Promotion; Part four: Key marketing issues in the different sectors of leisure; Part five: Topical issues in leisure marketing; Globalisation and leisure marketing; Market research in leisure; Ethical challenges in leisure marketing; Part six: Case studies; Part seven: The future of leisure marketing. Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: *Disneyland Resort, Paris: The Marketing Mix *Manchester United Football Club: Marketing the Brand *The Growth of the Online Retail Travel Market *Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping *Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. * International case studies to facilitate understanding * Concentrated and comprehensive study of leisure marketing * Uses real life events to highlight key themes and issues such as marketing of sports stadia as multi purpose venues, leisure retailing: from designer outlets to markets, and corporate hospitality in sport. Leisure industry Marketing. Loisirs Industrie Marketing. CRAFTS & HOBBIES General. bisacsh Performing Arts. eflch Leisure industry Marketing fast Swarbrooke, John. has work: Leisure marketing (Text) https://id.oclc.org/worldcat/entity/E39PCFytGvCQrKFG4jW6pwrYvb https://id.oclc.org/worldcat/ontology/hasWork Print version: Horner, Susan. Leisure marketing. Oxford : Elsevier Butterworth-Heinemann, 2005 075065550X (OCoLC)58015604 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=130103 Volltext FWS01 ZDB-4-EBA FWS_PDA_EBA https://www.sciencedirect.com/science/book/9780750655507 Volltext |
| spellingShingle | Horner, Susan Leisure marketing : a global perspective / Part one: Introduction -- What is leisure?; What is marketing?; Part two: Leisure and marketing concepts -- The market; The business environment; Strategic marketing planning; Part three: Leisure and the marketing mix -- Product; Price; Place: Promotion; Part four: Key marketing issues in the different sectors of leisure; Part five: Topical issues in leisure marketing; Globalisation and leisure marketing; Market research in leisure; Ethical challenges in leisure marketing; Part six: Case studies; Part seven: The future of leisure marketing. Leisure industry Marketing. Loisirs Industrie Marketing. CRAFTS & HOBBIES General. bisacsh Performing Arts. eflch Leisure industry Marketing fast |
| title | Leisure marketing : a global perspective / |
| title_auth | Leisure marketing : a global perspective / |
| title_exact_search | Leisure marketing : a global perspective / |
| title_full | Leisure marketing : a global perspective / Susan Horner, John Swarbrooke. |
| title_fullStr | Leisure marketing : a global perspective / Susan Horner, John Swarbrooke. |
| title_full_unstemmed | Leisure marketing : a global perspective / Susan Horner, John Swarbrooke. |
| title_short | Leisure marketing : |
| title_sort | leisure marketing a global perspective |
| title_sub | a global perspective / |
| topic | Leisure industry Marketing. Loisirs Industrie Marketing. CRAFTS & HOBBIES General. bisacsh Performing Arts. eflch Leisure industry Marketing fast |
| topic_facet | Leisure industry Marketing. Loisirs Industrie Marketing. CRAFTS & HOBBIES General. Performing Arts. Leisure industry Marketing |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=130103 https://www.sciencedirect.com/science/book/9780750655507 |
| work_keys_str_mv | AT hornersusan leisuremarketingaglobalperspective AT swarbrookejohn leisuremarketingaglobalperspective |