Verfügbarkeit: Dynamic practice development :

Dynamic practice development :: selling skills and techniques for the professions /

This work addresses the unique concerns of professionals who wish to sell their services successfully and to feel comfortable about doing so. Topics covered include: market planning; selling skills; competitive tendering; and account management.

Gespeichert in:

Bibliographische Detailangaben
1. Verfasser:	Tasso, Kim
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	London : Thorogood, ©2003.
Schlagworte:	Professions > Marketing. Professions libérales > Marketing. BUSINESS & ECONOMICS > Knowledge Capital. Professions > Marketing
Online-Zugang:	Volltext
Zusammenfassung:	This work addresses the unique concerns of professionals who wish to sell their services successfully and to feel comfortable about doing so. Topics covered include: market planning; selling skills; competitive tendering; and account management.
Beschreibung:	1 online resource (xiv, 285 pages) : illustrations
Bibliographie:	Includes bibliographical references.
ISBN:	141759599X 9781417595990 1854185179 9781854185174 9781854182326 1854182323 1280233397 9781280233395

Internformat

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contents	About the author; Contents; List of figures; Preface; ONE Introduction; TWO Marketing planning; THREE What is selling?; FOUR Adopting the buyer's point of view: An introduction to buyer behaviour and relevant psychology; FIVE Selling frameworks and models; SIX Selling skills; SEVEN Competitive tendering; EIGHT Account management; NINE Firm-wide issues on selling; Appendix 1 Sales jargon buster; Appendix 2 Useful sales related books; Appendix 3 Self-appraisal of service performance; Appendix 4 Internal service review questionnaire and example questions; Appendix 5 Full account management plan.
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spelling	Tasso, Kim. http://id.loc.gov/authorities/names/nb2005002362 Dynamic practice development : selling skills and techniques for the professions / Kim Tasso. London : Thorogood, ©2003. 1 online resource (xiv, 285 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier polychrome. rdacc http://rdaregistry.info/termList/RDAColourContent/1003 data file Includes bibliographical references. Print version record. About the author; Contents; List of figures; Preface; ONE Introduction; TWO Marketing planning; THREE What is selling?; FOUR Adopting the buyer's point of view: An introduction to buyer behaviour and relevant psychology; FIVE Selling frameworks and models; SIX Selling skills; SEVEN Competitive tendering; EIGHT Account management; NINE Firm-wide issues on selling; Appendix 1 Sales jargon buster; Appendix 2 Useful sales related books; Appendix 3 Self-appraisal of service performance; Appendix 4 Internal service review questionnaire and example questions; Appendix 5 Full account management plan. This work addresses the unique concerns of professionals who wish to sell their services successfully and to feel comfortable about doing so. Topics covered include: market planning; selling skills; competitive tendering; and account management. Professions Marketing. http://id.loc.gov/authorities/subjects/sh85107269 Professions libérales Marketing. BUSINESS & ECONOMICS Knowledge Capital. bisacsh Professions Marketing fast has work: Dynamic practice development (Text) https://id.oclc.org/worldcat/entity/E39PCGbXM6Xwhf8Mc97qQRWQjd https://id.oclc.org/worldcat/ontology/hasWork Print version: Tasso, Kim. Dynamic practice development. London : Thorogood, ©2003 1854182323 (OCoLC)52785354 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=132021 Volltext
spellingShingle	Tasso, Kim Dynamic practice development : selling skills and techniques for the professions / About the author; Contents; List of figures; Preface; ONE Introduction; TWO Marketing planning; THREE What is selling?; FOUR Adopting the buyer's point of view: An introduction to buyer behaviour and relevant psychology; FIVE Selling frameworks and models; SIX Selling skills; SEVEN Competitive tendering; EIGHT Account management; NINE Firm-wide issues on selling; Appendix 1 Sales jargon buster; Appendix 2 Useful sales related books; Appendix 3 Self-appraisal of service performance; Appendix 4 Internal service review questionnaire and example questions; Appendix 5 Full account management plan. Professions Marketing. http://id.loc.gov/authorities/subjects/sh85107269 Professions libérales Marketing. BUSINESS & ECONOMICS Knowledge Capital. bisacsh Professions Marketing fast
subject_GND	http://id.loc.gov/authorities/subjects/sh85107269
title	Dynamic practice development : selling skills and techniques for the professions /
title_auth	Dynamic practice development : selling skills and techniques for the professions /
title_exact_search	Dynamic practice development : selling skills and techniques for the professions /
title_full	Dynamic practice development : selling skills and techniques for the professions / Kim Tasso.
title_fullStr	Dynamic practice development : selling skills and techniques for the professions / Kim Tasso.
title_full_unstemmed	Dynamic practice development : selling skills and techniques for the professions / Kim Tasso.
title_short	Dynamic practice development :
title_sort	dynamic practice development selling skills and techniques for the professions
title_sub	selling skills and techniques for the professions /
topic	Professions Marketing. http://id.loc.gov/authorities/subjects/sh85107269 Professions libérales Marketing. BUSINESS & ECONOMICS Knowledge Capital. bisacsh Professions Marketing fast
topic_facet	Professions Marketing. Professions libérales Marketing. BUSINESS & ECONOMICS Knowledge Capital. Professions Marketing
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=132021
work_keys_str_mv	AT tassokim dynamicpracticedevelopmentsellingskillsandtechniquesfortheprofessions

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