Holdings: Gurus on marketing /

Gurus on marketing /:

This is a one-stop guide to the world's most influential writers on marketing. It summarises all the key concepts, theories and frameworks as well as the contribution of most of the world's leading experts.

Saved in:

Bibliographic Details
Main Author:	Kermally, Sultan
Format:	Electronic eBook
Language:	English
Published:	London : Thorogood, 2003.
Series:	Gurus On ... Ser.
Subjects:	Marketing. marketing. BUSINESS & ECONOMICS > Marketing > General. BUSINESS & ECONOMICS > Distribution. Marketing Aufsatzsammlung Biografie
Online Access:	DE-862 DE-863
Summary:	This is a one-stop guide to the world's most influential writers on marketing. It summarises all the key concepts, theories and frameworks as well as the contribution of most of the world's leading experts.
Physical Description:	1 online resource (156 pages)
Bibliography:	Includes bibliographical references.
ISBN:	1417595949 9781417595945 1854182439 9781854182432 1854185306 9781854185303 9781854182388 1854182382 1280173858 9781280173851 9786610173853 6610173850

Staff View

MARC


LEADER	00000cam a2200000 a 4500
001	ZDB-4-EBA-ocm60407989
003	OCoLC
005	20250103110447.0
006	m o d
007	cr cnu\|\|\|unuuu
008	050519s2003 enk ob 000 0 eng d
040			\|a N$T \|b eng \|e pn \|c N$T \|d OCL \|d OCLCQ \|d B24X7 \|d OCLCQ \|d REDDC \|d COO \|d YDXCP \|d DKDLA \|d ADU \|d E7B \|d IDEBK \|d MHW \|d OCLCO \|d OCLCQ \|d OCLCF \|d DEBSZ \|d OCLCQ \|d EBLCP \|d OCLCQ \|d AZK \|d LOA \|d AGLDB \|d UAB \|d Z5A \|d IQW \|d PIFBR \|d ZCU \|d OCLCQ \|d MERUC \|d OCLCQ \|d JBG \|d OCLCO \|d U3W \|d STF \|d BRL \|d WRM \|d VNS \|d VTS \|d NRAMU \|d ICG \|d VT2 \|d AU@ \|d OCLCQ \|d OCLCO \|d WYU \|d G3B \|d LVT \|d TKN \|d REC \|d CNNOR \|d OCLCA \|d DKC \|d OCLCQ \|d OCLCO \|d UKAHL \|d OCLCA \|d OCLCQ \|d SNU \|d HS0 \|d UWK \|d OCLCQ \|d OCLCO \|d INARC \|d OCLCO \|d OCLCQ \|d OCLCO \|d OCLCQ \|d OCLCL \|d NUI \|d OCLCQ
019			\|a 70757396 \|a 191039127 \|a 488479528 \|a 614703424 \|a 646727426 \|a 666922260 \|a 814265738 \|a 824533959 \|a 842613945 \|a 961530983 \|a 961676928 \|a 962659827 \|a 962664184 \|a 1037459758 \|a 1165062391 \|a 1166171646 \|a 1167421448
020			\|a 1417595949 \|q (electronic bk.)
020			\|a 9781417595945 \|q (electronic bk.)
020			\|a 1854182439
020			\|a 9781854182432
020			\|a 1854185306
020			\|a 9781854185303
020			\|a 9781854182388
020			\|a 1854182382
020			\|a 1280173858
020			\|a 9781280173851
020			\|a 9786610173853
020			\|a 6610173850
024	3		\|a 9781854182388
035			\|a (OCoLC)60407989 \|z (OCoLC)70757396 \|z (OCoLC)191039127 \|z (OCoLC)488479528 \|z (OCoLC)614703424 \|z (OCoLC)646727426 \|z (OCoLC)666922260 \|z (OCoLC)814265738 \|z (OCoLC)824533959 \|z (OCoLC)842613945 \|z (OCoLC)961530983 \|z (OCoLC)961676928 \|z (OCoLC)962659827 \|z (OCoLC)962664184 \|z (OCoLC)1037459758 \|z (OCoLC)1165062391 \|z (OCoLC)1166171646 \|z (OCoLC)1167421448
037			\|b 00996057
050		4	\|a HF5415 \|b .K47 2003eb
072		7	\|a BUS \|x 043000 \|2 bisacsh
072		7	\|a BUS \|x 078000 \|2 bisacsh
082	7		\|a 658.8 \|2 22
084			\|a QP 600 \|2 rvk
049			\|a MAIN
100	1		\|a Kermally, Sultan.
245	1	0	\|a Gurus on marketing / \|c Sultan Kermally.
260			\|a London : \|b Thorogood, \|c 2003.
300			\|a 1 online resource (156 pages)
336			\|a text \|b txt \|2 rdacontent
337			\|a computer \|b c \|2 rdamedia
338			\|a online resource \|b cr \|2 rdacarrier
347			\|a data file
490	1		\|a Gurus On ... Ser.
588	0		\|a Print version record.
504			\|a Includes bibliographical references.
505	0		\|a Acknowledgements; About the author; Contents; Introduction; ONE The fundamentals of marketing; TWO Peter Drucker; THREE Theodore Levitt; FOUR Michael Porter; FIVE Philip Kotler; SIX Tom Peters; SEVEN George Day; EIGHT Jagdish Sheth; NINE Thomas T. Nagle; TEN Gurus and strategic analytical tools; ELEVEN Further information.
520			\|a This is a one-stop guide to the world's most influential writers on marketing. It summarises all the key concepts, theories and frameworks as well as the contribution of most of the world's leading experts.
650		0	\|a Marketing. \|0 http://id.loc.gov/authorities/subjects/sh85081333
650		6	\|a Marketing.
650		7	\|a marketing. \|2 aat
650		7	\|a BUSINESS & ECONOMICS \|x Marketing \|x General. \|2 bisacsh
650		7	\|a BUSINESS & ECONOMICS \|x Distribution. \|2 bisacsh
650		7	\|a Marketing \|2 fast
650		7	\|a Aufsatzsammlung \|2 gnd
650		7	\|a Biografie \|2 gnd
650		7	\|a Marketing \|2 gnd
758			\|i has work: \|a Gurus on marketing (Text) \|1 https://id.oclc.org/worldcat/entity/E39PD3pJTkvXvxDkfGRyQ8CjP3 \|4 https://id.oclc.org/worldcat/ontology/hasWork
776	0	8	\|i Print version: \|a Kermally, Sultan. \|t Gurus on marketing. \|d London : Thorogood, 2003 \|z 1854182439 \|w (OCoLC)55688312
830		0	\|a Gurus On ... Ser.
966	4	0	\|l DE-862 \|p ZDB-4-EBA \|q FWS_PDA_EBA \|u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=132022 \|3 Volltext
966	4	0	\|l DE-863 \|p ZDB-4-EBA \|q FWS_PDA_EBA \|u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=132022 \|3 Volltext
938			\|a Askews and Holts Library Services \|b ASKH \|n AH29366555
938			\|a Books 24x7 \|b B247 \|n bkb00002278
938			\|a EBL - Ebook Library \|b EBLB \|n EBL4977682
938			\|a EBL - Ebook Library \|b EBLB \|n EBL308964
938			\|a ebrary \|b EBRY \|n ebr10071312
938			\|a EBSCOhost \|b EBSC \|n 132022
938			\|a ProQuest MyiLibrary Digital eBook Collection \|b IDEB \|n 17385
938			\|a Internet Archive \|b INAR \|n gurusonmarketing0000kerm
938			\|a YBP Library Services \|b YANK \|n 2355749
938			\|a YBP Library Services \|b YANK \|n 2632273
994			\|a 92 \|b GEBAY
912			\|a ZDB-4-EBA
049			\|a DE-862
049			\|a DE-863

Record in the Search Index

DE-BY-FWS_katkey	ZDB-4-EBA-ocm60407989
_version_	1829094594389737472
adam_text
any_adam_object
author	Kermally, Sultan
author_facet	Kermally, Sultan
author_role
author_sort	Kermally, Sultan
author_variant	s k sk
building	Verbundindex
bvnumber	localFWS
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415 .K47 2003eb
callnumber-search	HF5415 .K47 2003eb
callnumber-sort	HF 45415 K47 42003EB
callnumber-subject	HF - Commerce
classification_rvk	QP 600
collection	ZDB-4-EBA
contents	Acknowledgements; About the author; Contents; Introduction; ONE The fundamentals of marketing; TWO Peter Drucker; THREE Theodore Levitt; FOUR Michael Porter; FIVE Philip Kotler; SIX Tom Peters; SEVEN George Day; EIGHT Jagdish Sheth; NINE Thomas T. Nagle; TEN Gurus and strategic analytical tools; ELEVEN Further information.
ctrlnum	(OCoLC)60407989
dewey-full	658.8
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8
dewey-search	658.8
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Electronic eBook
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04243cam a2200817 a 4500</leader><controlfield tag="001">ZDB-4-EBA-ocm60407989 </controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20250103110447.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr cnu\|\|\|unuuu</controlfield><controlfield tag="008">050519s2003 enk ob 000 0 eng d</controlfield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">N$T</subfield><subfield code="b">eng</subfield><subfield code="e">pn</subfield><subfield code="c">N$T</subfield><subfield code="d">OCL</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">B24X7</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">REDDC</subfield><subfield code="d">COO</subfield><subfield code="d">YDXCP</subfield><subfield code="d">DKDLA</subfield><subfield code="d">ADU</subfield><subfield code="d">E7B</subfield><subfield code="d">IDEBK</subfield><subfield code="d">MHW</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCF</subfield><subfield code="d">DEBSZ</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">EBLCP</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">AZK</subfield><subfield code="d">LOA</subfield><subfield code="d">AGLDB</subfield><subfield code="d">UAB</subfield><subfield code="d">Z5A</subfield><subfield code="d">IQW</subfield><subfield code="d">PIFBR</subfield><subfield code="d">ZCU</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">MERUC</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">JBG</subfield><subfield code="d">OCLCO</subfield><subfield code="d">U3W</subfield><subfield code="d">STF</subfield><subfield code="d">BRL</subfield><subfield code="d">WRM</subfield><subfield code="d">VNS</subfield><subfield code="d">VTS</subfield><subfield code="d">NRAMU</subfield><subfield code="d">ICG</subfield><subfield code="d">VT2</subfield><subfield code="d">AU@</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">WYU</subfield><subfield code="d">G3B</subfield><subfield code="d">LVT</subfield><subfield code="d">TKN</subfield><subfield code="d">REC</subfield><subfield code="d">CNNOR</subfield><subfield code="d">OCLCA</subfield><subfield code="d">DKC</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">UKAHL</subfield><subfield code="d">OCLCA</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">SNU</subfield><subfield code="d">HS0</subfield><subfield code="d">UWK</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">INARC</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCL</subfield><subfield code="d">NUI</subfield><subfield code="d">OCLCQ</subfield></datafield><datafield tag="019" ind1=" " ind2=" "><subfield code="a">70757396</subfield><subfield code="a">191039127</subfield><subfield code="a">488479528</subfield><subfield code="a">614703424</subfield><subfield code="a">646727426</subfield><subfield code="a">666922260</subfield><subfield code="a">814265738</subfield><subfield code="a">824533959</subfield><subfield code="a">842613945</subfield><subfield code="a">961530983</subfield><subfield code="a">961676928</subfield><subfield code="a">962659827</subfield><subfield code="a">962664184</subfield><subfield code="a">1037459758</subfield><subfield code="a">1165062391</subfield><subfield code="a">1166171646</subfield><subfield code="a">1167421448</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1417595949</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781417595945</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1854182439</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781854182432</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1854185306</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781854185303</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781854182388</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1854182382</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1280173858</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781280173851</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9786610173853</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">6610173850</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9781854182388</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)60407989</subfield><subfield code="z">(OCoLC)70757396</subfield><subfield code="z">(OCoLC)191039127</subfield><subfield code="z">(OCoLC)488479528</subfield><subfield code="z">(OCoLC)614703424</subfield><subfield code="z">(OCoLC)646727426</subfield><subfield code="z">(OCoLC)666922260</subfield><subfield code="z">(OCoLC)814265738</subfield><subfield code="z">(OCoLC)824533959</subfield><subfield code="z">(OCoLC)842613945</subfield><subfield code="z">(OCoLC)961530983</subfield><subfield code="z">(OCoLC)961676928</subfield><subfield code="z">(OCoLC)962659827</subfield><subfield code="z">(OCoLC)962664184</subfield><subfield code="z">(OCoLC)1037459758</subfield><subfield code="z">(OCoLC)1165062391</subfield><subfield code="z">(OCoLC)1166171646</subfield><subfield code="z">(OCoLC)1167421448</subfield></datafield><datafield tag="037" ind1=" " ind2=" "><subfield code="b">00996057</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415</subfield><subfield code="b">.K47 2003eb</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">043000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">078000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kermally, Sultan.</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Gurus on marketing /</subfield><subfield code="c">Sultan Kermally.</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">London :</subfield><subfield code="b">Thorogood,</subfield><subfield code="c">2003.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (156 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="347" ind1=" " ind2=" "><subfield code="a">data file</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Gurus On ... Ser.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Print version record.</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Acknowledgements; About the author; Contents; Introduction; ONE The fundamentals of marketing; TWO Peter Drucker; THREE Theodore Levitt; FOUR Michael Porter; FIVE Philip Kotler; SIX Tom Peters; SEVEN George Day; EIGHT Jagdish Sheth; NINE Thomas T. Nagle; TEN Gurus and strategic analytical tools; ELEVEN Further information.</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">This is a one-stop guide to the world's most influential writers on marketing. It summarises all the key concepts, theories and frameworks as well as the contribution of most of the world's leading experts.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85081333</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Marketing.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">marketing.</subfield><subfield code="2">aat</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Marketing</subfield><subfield code="x">General.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Distribution.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Biografie</subfield><subfield code="2">gnd</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gnd</subfield></datafield><datafield tag="758" ind1=" " ind2=" "><subfield code="i">has work:</subfield><subfield code="a">Gurus on marketing (Text)</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PD3pJTkvXvxDkfGRyQ8CjP3</subfield><subfield code="4">https://id.oclc.org/worldcat/ontology/hasWork</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="a">Kermally, Sultan.</subfield><subfield code="t">Gurus on marketing.</subfield><subfield code="d">London : Thorogood, 2003</subfield><subfield code="z">1854182439</subfield><subfield code="w">(OCoLC)55688312</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Gurus On ... Ser.</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-862</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FWS_PDA_EBA</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=132022</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-863</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FWS_PDA_EBA</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=132022</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Askews and Holts Library Services</subfield><subfield code="b">ASKH</subfield><subfield code="n">AH29366555</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Books 24x7</subfield><subfield code="b">B247</subfield><subfield code="n">bkb00002278</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBL - Ebook Library</subfield><subfield code="b">EBLB</subfield><subfield code="n">EBL4977682</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBL - Ebook Library</subfield><subfield code="b">EBLB</subfield><subfield code="n">EBL308964</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ebrary</subfield><subfield code="b">EBRY</subfield><subfield code="n">ebr10071312</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">132022</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ProQuest MyiLibrary Digital eBook Collection</subfield><subfield code="b">IDEB</subfield><subfield code="n">17385</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Internet Archive</subfield><subfield code="b">INAR</subfield><subfield code="n">gurusonmarketing0000kerm</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">2355749</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">2632273</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-862</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection>
id	ZDB-4-EBA-ocm60407989
illustrated	Not Illustrated
indexdate	2025-04-11T08:35:36Z
institution	BVB
isbn	1417595949 9781417595945 1854182439 9781854182432 1854185306 9781854185303 9781854182388 1854182382 1280173858 9781280173851 9786610173853 6610173850
language	English
oclc_num	60407989
open_access_boolean
owner	MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS
owner_facet	MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS
physical	1 online resource (156 pages)
psigel	ZDB-4-EBA FWS_PDA_EBA ZDB-4-EBA
publishDate	2003
publishDateSearch	2003
publishDateSort	2003
publisher	Thorogood,
record_format	marc
series	Gurus On ... Ser.
series2	Gurus On ... Ser.
spelling	Kermally, Sultan. Gurus on marketing / Sultan Kermally. London : Thorogood, 2003. 1 online resource (156 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier data file Gurus On ... Ser. Print version record. Includes bibliographical references. Acknowledgements; About the author; Contents; Introduction; ONE The fundamentals of marketing; TWO Peter Drucker; THREE Theodore Levitt; FOUR Michael Porter; FIVE Philip Kotler; SIX Tom Peters; SEVEN George Day; EIGHT Jagdish Sheth; NINE Thomas T. Nagle; TEN Gurus and strategic analytical tools; ELEVEN Further information. This is a one-stop guide to the world's most influential writers on marketing. It summarises all the key concepts, theories and frameworks as well as the contribution of most of the world's leading experts. Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing. marketing. aat BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Distribution. bisacsh Marketing fast Aufsatzsammlung gnd Biografie gnd Marketing gnd has work: Gurus on marketing (Text) https://id.oclc.org/worldcat/entity/E39PD3pJTkvXvxDkfGRyQ8CjP3 https://id.oclc.org/worldcat/ontology/hasWork Print version: Kermally, Sultan. Gurus on marketing. London : Thorogood, 2003 1854182439 (OCoLC)55688312
spellingShingle	Kermally, Sultan Gurus on marketing / Gurus On ... Ser. Acknowledgements; About the author; Contents; Introduction; ONE The fundamentals of marketing; TWO Peter Drucker; THREE Theodore Levitt; FOUR Michael Porter; FIVE Philip Kotler; SIX Tom Peters; SEVEN George Day; EIGHT Jagdish Sheth; NINE Thomas T. Nagle; TEN Gurus and strategic analytical tools; ELEVEN Further information. Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing. marketing. aat BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Distribution. bisacsh Marketing fast Aufsatzsammlung gnd Biografie gnd Marketing gnd
subject_GND	http://id.loc.gov/authorities/subjects/sh85081333
title	Gurus on marketing /
title_auth	Gurus on marketing /
title_exact_search	Gurus on marketing /
title_full	Gurus on marketing / Sultan Kermally.
title_fullStr	Gurus on marketing / Sultan Kermally.
title_full_unstemmed	Gurus on marketing / Sultan Kermally.
title_short	Gurus on marketing /
title_sort	gurus on marketing
topic	Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing. marketing. aat BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Distribution. bisacsh Marketing fast Aufsatzsammlung gnd Biografie gnd Marketing gnd
topic_facet	Marketing. marketing. BUSINESS & ECONOMICS Marketing General. BUSINESS & ECONOMICS Distribution. Marketing Aufsatzsammlung Biografie
work_keys_str_mv	AT kermallysultan gurusonmarketing

Holdings

There is no print copy available.

Get full text

MARC

Record in the Search Index

There is no print copy available.

Similar Items