Verfügbarkeit: Sport, culture and advertising :

Sport, culture and advertising :: identities, commodities and the politics of representation /

Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods. Sport, Culture & Advertising explores the themes of.

Gespeichert in:

Bibliographische Detailangaben
Weitere Verfasser:	Jackson, Steven J., 1958-, Andrews, David L., 1962-
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	New York : Routledge, 2005.
Schlagworte:	Sports > Social aspects. Advertising > Social aspects. Sports > Aspect social. Publicité > Aspect social. SPORTS & RECREATION > Sociology of Sports. Advertising > Social aspects Sports > Social aspects
Online-Zugang:	Volltext
Zusammenfassung:	Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods. Sport, Culture & Advertising explores the themes of.
Beschreibung:	1 online resource (1 volume)
Bibliographie:	Includes bibliographical references and index.
ISBN:	0203462009 9780203462003 9780415339919 041533991X 9780415339926 0415339928 1134298803 9781134298808 1280096098 9781280096099

Internformat

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245	0	0	\|a Sport, culture and advertising : \|b identities, commodities and the politics of representation / \|c [edited by] Steven J. Jackson and David L. Andrews.
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505	0		\|a Introduction : the contemporary landscape of sport advertising / Steven J. Jackson, David L. Andrews and Jay Scherer -- 1. Model behavior? : sporting feminism and consumer culture / Mary G. McDonald -- 2. "Knowing" the hero : the female athlete and myth at work in Nike advertising / Debra A. Capon and Michelle T. Helstein -- 3. Women's sports in Nike's America : body politics and the corporo-empowerment of "everyday athletes" / Michaela D. Giardina and Jennifer L. Metz -- 4. Enlightened racism and celebrity feminism in contemporary sports advertising discourse / Jim McKay -- 5. Race, representation, and the promotional culture of the NBA : the Canadian case / Brian Wilson -- 6. Sport, sexuality and representation in advertising : the political economy of the pink dollar / Robyn Jones and Roger Leblanc -- 7. Fitting images : advertising, sport and disability / Margaret Duncan and Alan Aycock -- 8. Close encounters of another kind : nationalism, media representations and advertising in New Zealand rugby / Nick Perry -- 9. Global gaming : cultural Toyotism, transnational corporatism and sport / David L. Andrews and Michael Silk -- 10. "I'm afraid of Americans"? : New Zealand's cultural resistance to violence in "globally" produced sports advertising / Andrew Grainger and Steven Jackson -- 11. Cursed or carefree? : menstrual product advertising and the sportswoman / Annemarie Jutel -- 12. Generational marketing : fitness, health and lifestyle formations / Jeremy W. Howell -- 13. Staging identity through consumption : exploring the social uses of sporting goods / Fabien Ohl.
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650		7	\|a Sports \|x Social aspects \|2 fast
700	1		\|a Jackson, Steven J., \|d 1958- \|1 https://id.oclc.org/worldcat/entity/E39PBJmhTtC6T8mYBBTMWfGj4q \|0 http://id.loc.gov/authorities/names/n2001105718
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author2	Jackson, Steven J., 1958- Andrews, David L., 1962-
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contents	Introduction : the contemporary landscape of sport advertising / Steven J. Jackson, David L. Andrews and Jay Scherer -- 1. Model behavior? : sporting feminism and consumer culture / Mary G. McDonald -- 2. "Knowing" the hero : the female athlete and myth at work in Nike advertising / Debra A. Capon and Michelle T. Helstein -- 3. Women's sports in Nike's America : body politics and the corporo-empowerment of "everyday athletes" / Michaela D. Giardina and Jennifer L. Metz -- 4. Enlightened racism and celebrity feminism in contemporary sports advertising discourse / Jim McKay -- 5. Race, representation, and the promotional culture of the NBA : the Canadian case / Brian Wilson -- 6. Sport, sexuality and representation in advertising : the political economy of the pink dollar / Robyn Jones and Roger Leblanc -- 7. Fitting images : advertising, sport and disability / Margaret Duncan and Alan Aycock -- 8. Close encounters of another kind : nationalism, media representations and advertising in New Zealand rugby / Nick Perry -- 9. Global gaming : cultural Toyotism, transnational corporatism and sport / David L. Andrews and Michael Silk -- 10. "I'm afraid of Americans"? : New Zealand's cultural resistance to violence in "globally" produced sports advertising / Andrew Grainger and Steven Jackson -- 11. Cursed or carefree? : menstrual product advertising and the sportswoman / Annemarie Jutel -- 12. Generational marketing : fitness, health and lifestyle formations / Jeremy W. Howell -- 13. Staging identity through consumption : exploring the social uses of sporting goods / Fabien Ohl.
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dewey-raw	306.4/83
dewey-search	306.4/83
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discipline	Soziologie
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publisher	Routledge,
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spelling	Sport, culture and advertising : identities, commodities and the politics of representation / [edited by] Steven J. Jackson and David L. Andrews. New York : Routledge, 2005. 1 online resource (1 volume) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Introduction : the contemporary landscape of sport advertising / Steven J. Jackson, David L. Andrews and Jay Scherer -- 1. Model behavior? : sporting feminism and consumer culture / Mary G. McDonald -- 2. "Knowing" the hero : the female athlete and myth at work in Nike advertising / Debra A. Capon and Michelle T. Helstein -- 3. Women's sports in Nike's America : body politics and the corporo-empowerment of "everyday athletes" / Michaela D. Giardina and Jennifer L. Metz -- 4. Enlightened racism and celebrity feminism in contemporary sports advertising discourse / Jim McKay -- 5. Race, representation, and the promotional culture of the NBA : the Canadian case / Brian Wilson -- 6. Sport, sexuality and representation in advertising : the political economy of the pink dollar / Robyn Jones and Roger Leblanc -- 7. Fitting images : advertising, sport and disability / Margaret Duncan and Alan Aycock -- 8. Close encounters of another kind : nationalism, media representations and advertising in New Zealand rugby / Nick Perry -- 9. Global gaming : cultural Toyotism, transnational corporatism and sport / David L. Andrews and Michael Silk -- 10. "I'm afraid of Americans"? : New Zealand's cultural resistance to violence in "globally" produced sports advertising / Andrew Grainger and Steven Jackson -- 11. Cursed or carefree? : menstrual product advertising and the sportswoman / Annemarie Jutel -- 12. Generational marketing : fitness, health and lifestyle formations / Jeremy W. Howell -- 13. Staging identity through consumption : exploring the social uses of sporting goods / Fabien Ohl. Print version record. Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods. Sport, Culture & Advertising explores the themes of. English. Sports Social aspects. Advertising Social aspects. http://id.loc.gov/authorities/subjects/sh85001172 Sports Aspect social. Publicité Aspect social. SPORTS & RECREATION Sociology of Sports. bisacsh Advertising Social aspects fast Sports Social aspects fast Jackson, Steven J., 1958- https://id.oclc.org/worldcat/entity/E39PBJmhTtC6T8mYBBTMWfGj4q http://id.loc.gov/authorities/names/n2001105718 Andrews, David L., 1962- https://id.oclc.org/worldcat/entity/E39PCjDHhVKXwjKRfXtfFDp8hb http://id.loc.gov/authorities/names/n00105522 has work: Sport, culture and advertising (Text) https://id.oclc.org/worldcat/entity/E39PCGdyJhDDPMfpj6q4vywjYP https://id.oclc.org/worldcat/ontology/hasWork Print version: Sport, culture and advertising. New York : Routledge, 2005 041533991X 0415339928 (DLC) 2004050753 (OCoLC)55286463 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=116708 Volltext
spellingShingle	Sport, culture and advertising : identities, commodities and the politics of representation / Introduction : the contemporary landscape of sport advertising / Steven J. Jackson, David L. Andrews and Jay Scherer -- 1. Model behavior? : sporting feminism and consumer culture / Mary G. McDonald -- 2. "Knowing" the hero : the female athlete and myth at work in Nike advertising / Debra A. Capon and Michelle T. Helstein -- 3. Women's sports in Nike's America : body politics and the corporo-empowerment of "everyday athletes" / Michaela D. Giardina and Jennifer L. Metz -- 4. Enlightened racism and celebrity feminism in contemporary sports advertising discourse / Jim McKay -- 5. Race, representation, and the promotional culture of the NBA : the Canadian case / Brian Wilson -- 6. Sport, sexuality and representation in advertising : the political economy of the pink dollar / Robyn Jones and Roger Leblanc -- 7. Fitting images : advertising, sport and disability / Margaret Duncan and Alan Aycock -- 8. Close encounters of another kind : nationalism, media representations and advertising in New Zealand rugby / Nick Perry -- 9. Global gaming : cultural Toyotism, transnational corporatism and sport / David L. Andrews and Michael Silk -- 10. "I'm afraid of Americans"? : New Zealand's cultural resistance to violence in "globally" produced sports advertising / Andrew Grainger and Steven Jackson -- 11. Cursed or carefree? : menstrual product advertising and the sportswoman / Annemarie Jutel -- 12. Generational marketing : fitness, health and lifestyle formations / Jeremy W. Howell -- 13. Staging identity through consumption : exploring the social uses of sporting goods / Fabien Ohl. Sports Social aspects. Advertising Social aspects. http://id.loc.gov/authorities/subjects/sh85001172 Sports Aspect social. Publicité Aspect social. SPORTS & RECREATION Sociology of Sports. bisacsh Advertising Social aspects fast Sports Social aspects fast
subject_GND	http://id.loc.gov/authorities/subjects/sh85001172
title	Sport, culture and advertising : identities, commodities and the politics of representation /
title_auth	Sport, culture and advertising : identities, commodities and the politics of representation /
title_exact_search	Sport, culture and advertising : identities, commodities and the politics of representation /
title_full	Sport, culture and advertising : identities, commodities and the politics of representation / [edited by] Steven J. Jackson and David L. Andrews.
title_fullStr	Sport, culture and advertising : identities, commodities and the politics of representation / [edited by] Steven J. Jackson and David L. Andrews.
title_full_unstemmed	Sport, culture and advertising : identities, commodities and the politics of representation / [edited by] Steven J. Jackson and David L. Andrews.
title_short	Sport, culture and advertising :
title_sort	sport culture and advertising identities commodities and the politics of representation
title_sub	identities, commodities and the politics of representation /
topic	Sports Social aspects. Advertising Social aspects. http://id.loc.gov/authorities/subjects/sh85001172 Sports Aspect social. Publicité Aspect social. SPORTS & RECREATION Sociology of Sports. bisacsh Advertising Social aspects fast Sports Social aspects fast
topic_facet	Sports Social aspects. Advertising Social aspects. Sports Aspect social. Publicité Aspect social. SPORTS & RECREATION Sociology of Sports. Advertising Social aspects Sports Social aspects
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=116708
work_keys_str_mv	AT jacksonstevenj sportcultureandadvertisingidentitiescommoditiesandthepoliticsofrepresentation AT andrewsdavidl sportcultureandadvertisingidentitiescommoditiesandthepoliticsofrepresentation

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