Gender and candidate communication :: videoStyle, webStyle, newsStyle /
A poll as recently as 2000 revealed that one third of the population thinks 'there are general characteristics about women that make them less qualified to serve as president'. As the public and the media rely on long-held stereotypes, female candidates must focus even harder on the way th...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York :
Routledge,
2004.
|
| Schriftenreihe: | Gender politics, global issues.
|
| Schlagworte: | |
| Online-Zugang: | Volltext Volltext |
| Zusammenfassung: | A poll as recently as 2000 revealed that one third of the population thinks 'there are general characteristics about women that make them less qualified to serve as president'. As the public and the media rely on long-held stereotypes, female candidates must focus even harder on the way they want to define their own image through traditional mass media, such as television, and new forms, such as the internet. VideoStyle, WebStyle, NewStyle digs deep into the campaigns of the last decade sifting through thousands of ads, websites, and newspaper articles to find out how successful candidates have been in breaking down these gender stereotypes.; Among their findings are that female candidates dress more formally, smile more, act 'tougher' when they can, and prefer scare tactics to aggressive attack ads. This book also presents the most comprehensive, systematic method yet for identifying and understanding self-presentation strategies on the web. The internet may be the medium of the future, but Bystrom has found that coverage on the web tends to draw even more heavily on old stereotypes. |
| Beschreibung: | 1 online resource (v, 240 pages) |
| Bibliographie: | Includes bibliographical references (pages 227-236) and index. |
| ISBN: | 9780203323137 0203323130 9781135939410 1135939411 9781135939427 113593942X |
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| 505 | 0 | |a Part I Women, Communication, and Politics -- chapter 1 Women, Communication, and Politics: An Introduction -- chapter 2 VideoStyle, WebStyle, and NewsStyle: A Framework for Gendered Analysis -- part Part II Campaign Advertising: Gendered Messages, Gendered Reactions -- chapter 3 VideoStyle: Communication Messages through Campaign Advertising -- chapter 4 The Interaction of Electoral Status, Political Party, and VideoStyle -- chapter 5 VideoStyles in the 2002 Kansas Governor's Race: A Case Study -- chapter 6 Voter Reactions to Candidate VideoStyle -- part Part III Candidate Web Sites: Gendered Messages, Reactions -- chapter 7 WebStyle: Communication Messages through Candidates' Web Sites -- chapter 8 WebStyles in a North Carolina U.S. Senate Race and a Montana Gubernatorial Race: A Case Study -- chapter 9 Voter Reactions to Candidate WebStyle -- part Part IV Media Coverage of Candidates: Gendered Messages, Gendered Reactions -- chapter 10 NewsStyle: Media Coverage of Candidate Presentation -- chapter 11 NewsStyles in the 2000 New York U.S. Senate Campaign: A Case Study -- chapter 12 Gendered Reactions to Media Coverage -- part Part V Gender and Political Communication in Future Campaigns -- chapter 13 Gendered Political Campaign Communication: Implications for the Future. | |
| 520 | |a A poll as recently as 2000 revealed that one third of the population thinks 'there are general characteristics about women that make them less qualified to serve as president'. As the public and the media rely on long-held stereotypes, female candidates must focus even harder on the way they want to define their own image through traditional mass media, such as television, and new forms, such as the internet. VideoStyle, WebStyle, NewStyle digs deep into the campaigns of the last decade sifting through thousands of ads, websites, and newspaper articles to find out how successful candidates have been in breaking down these gender stereotypes.; Among their findings are that female candidates dress more formally, smile more, act 'tougher' when they can, and prefer scare tactics to aggressive attack ads. This book also presents the most comprehensive, systematic method yet for identifying and understanding self-presentation strategies on the web. The internet may be the medium of the future, but Bystrom has found that coverage on the web tends to draw even more heavily on old stereotypes. | ||
| 650 | 0 | |a Women political candidates |z United States. | |
| 650 | 0 | |a Women political candidates |x Press coverage |z United States. | |
| 650 | 0 | |a Mass media and women |z United States. | |
| 650 | 0 | |a Communication in politics |z United States. | |
| 650 | 0 | |a Political campaigns |z United States. | |
| 650 | 6 | |a Candidates (Élections) |z États-Unis. | |
| 650 | 6 | |a Candidates (Élections) |x Couverture de presse |z États-Unis. | |
| 650 | 6 | |a Médias et femmes |z États-Unis. | |
| 650 | 6 | |a Communication politique |z États-Unis. | |
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| 650 | 7 | |a Mass media and women |2 fast | |
| 650 | 7 | |a Political campaigns |2 fast | |
| 650 | 7 | |a Women political candidates |2 fast | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
| 700 | 1 | |a Bystrom, Dianne G. | |
| 758 | |i has work: |a Gender and candidate communication (Text) |1 https://id.oclc.org/worldcat/entity/E39PCG7W6rkXr4Wt8WyQf8drYP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t Gender and candidate communication. |d New York : Routledge, 2004 |z 9780415946827 |w (DLC) 2004004977 |w (OCoLC)54691634 |
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Datensatz im Suchindex
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| _version_ | 1813903278152351744 |
| adam_text | |
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| author2 | Bystrom, Dianne G. |
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| callnumber-subject | HQ - Family, Marriage, Women |
| collection | ZDB-4-EBA |
| contents | Part I Women, Communication, and Politics -- chapter 1 Women, Communication, and Politics: An Introduction -- chapter 2 VideoStyle, WebStyle, and NewsStyle: A Framework for Gendered Analysis -- part Part II Campaign Advertising: Gendered Messages, Gendered Reactions -- chapter 3 VideoStyle: Communication Messages through Campaign Advertising -- chapter 4 The Interaction of Electoral Status, Political Party, and VideoStyle -- chapter 5 VideoStyles in the 2002 Kansas Governor's Race: A Case Study -- chapter 6 Voter Reactions to Candidate VideoStyle -- part Part III Candidate Web Sites: Gendered Messages, Reactions -- chapter 7 WebStyle: Communication Messages through Candidates' Web Sites -- chapter 8 WebStyles in a North Carolina U.S. Senate Race and a Montana Gubernatorial Race: A Case Study -- chapter 9 Voter Reactions to Candidate WebStyle -- part Part IV Media Coverage of Candidates: Gendered Messages, Gendered Reactions -- chapter 10 NewsStyle: Media Coverage of Candidate Presentation -- chapter 11 NewsStyles in the 2000 New York U.S. Senate Campaign: A Case Study -- chapter 12 Gendered Reactions to Media Coverage -- part Part V Gender and Political Communication in Future Campaigns -- chapter 13 Gendered Political Campaign Communication: Implications for the Future. |
| ctrlnum | (OCoLC)57175319 |
| dewey-full | 324.7/3/0820973 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 324 - The political process |
| dewey-raw | 324.7/3/0820973 |
| dewey-search | 324.7/3/0820973 |
| dewey-sort | 3324.7 13 6820973 |
| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Politologie |
| format | Electronic eBook |
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| geographic | United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq |
| geographic_facet | United States |
| id | ZDB-4-EBA-ocm57175319 |
| illustrated | Not Illustrated |
| indexdate | 2024-10-25T16:16:08Z |
| institution | BVB |
| isbn | 9780203323137 0203323130 9781135939410 1135939411 9781135939427 113593942X |
| language | English |
| oclc_num | 57175319 |
| open_access_boolean | |
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| owner_facet | MAIN |
| physical | 1 online resource (v, 240 pages) |
| psigel | ZDB-4-EBA |
| publishDate | 2004 |
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| publishDateSort | 2004 |
| publisher | Routledge, |
| record_format | marc |
| series | Gender politics, global issues. |
| series2 | Gender politics, global issues |
| spelling | Gender and candidate communication : videoStyle, webStyle, newsStyle / Dianne G. Bystrom [and three others]. New York : Routledge, 2004. 1 online resource (v, 240 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Gender politics, global issues Includes bibliographical references (pages 227-236) and index. Print version record. Part I Women, Communication, and Politics -- chapter 1 Women, Communication, and Politics: An Introduction -- chapter 2 VideoStyle, WebStyle, and NewsStyle: A Framework for Gendered Analysis -- part Part II Campaign Advertising: Gendered Messages, Gendered Reactions -- chapter 3 VideoStyle: Communication Messages through Campaign Advertising -- chapter 4 The Interaction of Electoral Status, Political Party, and VideoStyle -- chapter 5 VideoStyles in the 2002 Kansas Governor's Race: A Case Study -- chapter 6 Voter Reactions to Candidate VideoStyle -- part Part III Candidate Web Sites: Gendered Messages, Reactions -- chapter 7 WebStyle: Communication Messages through Candidates' Web Sites -- chapter 8 WebStyles in a North Carolina U.S. Senate Race and a Montana Gubernatorial Race: A Case Study -- chapter 9 Voter Reactions to Candidate WebStyle -- part Part IV Media Coverage of Candidates: Gendered Messages, Gendered Reactions -- chapter 10 NewsStyle: Media Coverage of Candidate Presentation -- chapter 11 NewsStyles in the 2000 New York U.S. Senate Campaign: A Case Study -- chapter 12 Gendered Reactions to Media Coverage -- part Part V Gender and Political Communication in Future Campaigns -- chapter 13 Gendered Political Campaign Communication: Implications for the Future. A poll as recently as 2000 revealed that one third of the population thinks 'there are general characteristics about women that make them less qualified to serve as president'. As the public and the media rely on long-held stereotypes, female candidates must focus even harder on the way they want to define their own image through traditional mass media, such as television, and new forms, such as the internet. VideoStyle, WebStyle, NewStyle digs deep into the campaigns of the last decade sifting through thousands of ads, websites, and newspaper articles to find out how successful candidates have been in breaking down these gender stereotypes.; Among their findings are that female candidates dress more formally, smile more, act 'tougher' when they can, and prefer scare tactics to aggressive attack ads. This book also presents the most comprehensive, systematic method yet for identifying and understanding self-presentation strategies on the web. The internet may be the medium of the future, but Bystrom has found that coverage on the web tends to draw even more heavily on old stereotypes. Women political candidates United States. Women political candidates Press coverage United States. Mass media and women United States. Communication in politics United States. Political campaigns United States. Candidates (Élections) États-Unis. Candidates (Élections) Couverture de presse États-Unis. Médias et femmes États-Unis. Communication politique États-Unis. POLITICAL SCIENCE Political Process General. bisacsh Communication in politics fast Mass media and women fast Political campaigns fast Women political candidates fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Bystrom, Dianne G. has work: Gender and candidate communication (Text) https://id.oclc.org/worldcat/entity/E39PCG7W6rkXr4Wt8WyQf8drYP https://id.oclc.org/worldcat/ontology/hasWork Print version: Gender and candidate communication. New York : Routledge, 2004 9780415946827 (DLC) 2004004977 (OCoLC)54691634 Gender politics, global issues. http://id.loc.gov/authorities/names/n2004094487 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=115706 Volltext CBO01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=115706 Volltext FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=714057 Volltext CBO01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=714057 Volltext |
| spellingShingle | Gender and candidate communication : videoStyle, webStyle, newsStyle / Gender politics, global issues. Part I Women, Communication, and Politics -- chapter 1 Women, Communication, and Politics: An Introduction -- chapter 2 VideoStyle, WebStyle, and NewsStyle: A Framework for Gendered Analysis -- part Part II Campaign Advertising: Gendered Messages, Gendered Reactions -- chapter 3 VideoStyle: Communication Messages through Campaign Advertising -- chapter 4 The Interaction of Electoral Status, Political Party, and VideoStyle -- chapter 5 VideoStyles in the 2002 Kansas Governor's Race: A Case Study -- chapter 6 Voter Reactions to Candidate VideoStyle -- part Part III Candidate Web Sites: Gendered Messages, Reactions -- chapter 7 WebStyle: Communication Messages through Candidates' Web Sites -- chapter 8 WebStyles in a North Carolina U.S. Senate Race and a Montana Gubernatorial Race: A Case Study -- chapter 9 Voter Reactions to Candidate WebStyle -- part Part IV Media Coverage of Candidates: Gendered Messages, Gendered Reactions -- chapter 10 NewsStyle: Media Coverage of Candidate Presentation -- chapter 11 NewsStyles in the 2000 New York U.S. Senate Campaign: A Case Study -- chapter 12 Gendered Reactions to Media Coverage -- part Part V Gender and Political Communication in Future Campaigns -- chapter 13 Gendered Political Campaign Communication: Implications for the Future. Women political candidates United States. Women political candidates Press coverage United States. Mass media and women United States. Communication in politics United States. Political campaigns United States. Candidates (Élections) États-Unis. Candidates (Élections) Couverture de presse États-Unis. Médias et femmes États-Unis. Communication politique États-Unis. POLITICAL SCIENCE Political Process General. bisacsh Communication in politics fast Mass media and women fast Political campaigns fast Women political candidates fast |
| title | Gender and candidate communication : videoStyle, webStyle, newsStyle / |
| title_auth | Gender and candidate communication : videoStyle, webStyle, newsStyle / |
| title_exact_search | Gender and candidate communication : videoStyle, webStyle, newsStyle / |
| title_full | Gender and candidate communication : videoStyle, webStyle, newsStyle / Dianne G. Bystrom [and three others]. |
| title_fullStr | Gender and candidate communication : videoStyle, webStyle, newsStyle / Dianne G. Bystrom [and three others]. |
| title_full_unstemmed | Gender and candidate communication : videoStyle, webStyle, newsStyle / Dianne G. Bystrom [and three others]. |
| title_short | Gender and candidate communication : |
| title_sort | gender and candidate communication videostyle webstyle newsstyle |
| title_sub | videoStyle, webStyle, newsStyle / |
| topic | Women political candidates United States. Women political candidates Press coverage United States. Mass media and women United States. Communication in politics United States. Political campaigns United States. Candidates (Élections) États-Unis. Candidates (Élections) Couverture de presse États-Unis. Médias et femmes États-Unis. Communication politique États-Unis. POLITICAL SCIENCE Political Process General. bisacsh Communication in politics fast Mass media and women fast Political campaigns fast Women political candidates fast |
| topic_facet | Women political candidates United States. Women political candidates Press coverage United States. Mass media and women United States. Communication in politics United States. Political campaigns United States. Candidates (Élections) États-Unis. Candidates (Élections) Couverture de presse États-Unis. Médias et femmes États-Unis. Communication politique États-Unis. POLITICAL SCIENCE Political Process General. Communication in politics Mass media and women Political campaigns Women political candidates United States |
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