Verfügbarkeit: Successful marketing strategy for high-tech firms /

Successful marketing strategy for high-tech firms /:

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Bibliographische Detailangaben
1. Verfasser:	Viardot, Eric
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Boston : Artech House, 2004.
Ausgabe:	3rd ed.
Schriftenreihe:	Artech House professional development and technology management library.
Schlagworte:	High technology > Marketing. Technological innovations > Marketing. TECHNOLOGY & ENGINEERING > Engineering (General) TECHNOLOGY & ENGINEERING > Reference. High technology > Marketing Technological innovations > Marketing
Online-Zugang:	Volltext
Zusammenfassung:	Annotation
Beschreibung:	1 online resource (xvi, 304 pages :)
Bibliographie:	Includes bibliographical references and index.
ISBN:	1580537014 9781580537018 1580537006 9781580537001

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505	0		\|a Successful Marketing Strategy for High-Tech Firms; Contents; Introduction xi; Acknowledgments xv; 1. The Meaning of Marketing for High-Tech Firms; 2. Corporate and Marketing Strategies in the High-Tech Industry; 3. Knowing Customers and Markets; 4. Understanding Competitors; 5. Selecting Markets; 6. Product Strategy; 7. Distributing and Selling High-Tech Products; 8. Communication Strategy for High-Tech Products; 9. Pricing High-Tech Products; 10. The Position of Marketing Within High-Tech Companies; Appendix A: Key Success Factors of a Marketing Department in a High-Tech Company.
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contents	Successful Marketing Strategy for High-Tech Firms; Contents; Introduction xi; Acknowledgments xv; 1. The Meaning of Marketing for High-Tech Firms; 2. Corporate and Marketing Strategies in the High-Tech Industry; 3. Knowing Customers and Markets; 4. Understanding Competitors; 5. Selecting Markets; 6. Product Strategy; 7. Distributing and Selling High-Tech Products; 8. Communication Strategy for High-Tech Products; 9. Pricing High-Tech Products; 10. The Position of Marketing Within High-Tech Companies; Appendix A: Key Success Factors of a Marketing Department in a High-Tech Company.
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spelling	Viardot, Eric. Successful marketing strategy for high-tech firms / Eric Viardot. 3rd ed. Boston : Artech House, 2004. 1 online resource (xvi, 304 pages :) text txt rdacontent computer c rdamedia online resource cr rdacarrier data file Artech House technology management and professional development library Includes bibliographical references and index. Print version record. Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive. Successful Marketing Strategy for High-Tech Firms; Contents; Introduction xi; Acknowledgments xv; 1. The Meaning of Marketing for High-Tech Firms; 2. Corporate and Marketing Strategies in the High-Tech Industry; 3. Knowing Customers and Markets; 4. Understanding Competitors; 5. Selecting Markets; 6. Product Strategy; 7. Distributing and Selling High-Tech Products; 8. Communication Strategy for High-Tech Products; 9. Pricing High-Tech Products; 10. The Position of Marketing Within High-Tech Companies; Appendix A: Key Success Factors of a Marketing Department in a High-Tech Company. High technology Marketing. Technological innovations Marketing. TECHNOLOGY & ENGINEERING Engineering (General) bisacsh TECHNOLOGY & ENGINEERING Reference. bisacsh Technological innovations Marketing. cct High technology Marketing. cct High technology Marketing fast Technological innovations Marketing fast has work: Successful marketing strategy for high-tech firms (Text) https://id.oclc.org/worldcat/entity/E39PCYWBckhvMTFWy3mrDxdprq https://id.oclc.org/worldcat/ontology/hasWork Print version: Viardot, Eric. Successful marketing strategy for high-tech firms. 3rd ed. Boston : Artech House, 2004 1580537006 (DLC) 2004049434 (OCoLC)55019098 Artech House professional development and technology management library. http://id.loc.gov/authorities/names/n95070775 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=113801 Volltext CBO01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=113801 Volltext
spellingShingle	Viardot, Eric Successful marketing strategy for high-tech firms / Artech House professional development and technology management library. Successful Marketing Strategy for High-Tech Firms; Contents; Introduction xi; Acknowledgments xv; 1. The Meaning of Marketing for High-Tech Firms; 2. Corporate and Marketing Strategies in the High-Tech Industry; 3. Knowing Customers and Markets; 4. Understanding Competitors; 5. Selecting Markets; 6. Product Strategy; 7. Distributing and Selling High-Tech Products; 8. Communication Strategy for High-Tech Products; 9. Pricing High-Tech Products; 10. The Position of Marketing Within High-Tech Companies; Appendix A: Key Success Factors of a Marketing Department in a High-Tech Company. High technology Marketing. Technological innovations Marketing. TECHNOLOGY & ENGINEERING Engineering (General) bisacsh TECHNOLOGY & ENGINEERING Reference. bisacsh Technological innovations Marketing. cct High technology Marketing. cct High technology Marketing fast Technological innovations Marketing fast
title	Successful marketing strategy for high-tech firms /
title_auth	Successful marketing strategy for high-tech firms /
title_exact_search	Successful marketing strategy for high-tech firms /
title_full	Successful marketing strategy for high-tech firms / Eric Viardot.
title_fullStr	Successful marketing strategy for high-tech firms / Eric Viardot.
title_full_unstemmed	Successful marketing strategy for high-tech firms / Eric Viardot.
title_short	Successful marketing strategy for high-tech firms /
title_sort	successful marketing strategy for high tech firms
topic	High technology Marketing. Technological innovations Marketing. TECHNOLOGY & ENGINEERING Engineering (General) bisacsh TECHNOLOGY & ENGINEERING Reference. bisacsh Technological innovations Marketing. cct High technology Marketing. cct High technology Marketing fast Technological innovations Marketing fast
topic_facet	High technology Marketing. Technological innovations Marketing. TECHNOLOGY & ENGINEERING Engineering (General) TECHNOLOGY & ENGINEERING Reference. High technology Marketing Technological innovations Marketing
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