Communication best practices at Dell, General Electric, Microsoft, and Monsanto /:

"Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Cushman, Donald P.
Weitere Verfasser: King, Sarah Sanderson, 1932-
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Albany : State University of New York Press, ©2003.
Schriftenreihe:SUNY series in human communication processes.
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:"Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works, and Asea Brown and Boveri, where organizational learning, a firm's timeline, and corporate culture made implementation difficult. Taken collectively, these case studies suggest several ways in which benchmarking can become an important research methodology and theorist tool for understanding excellence in organizational practice."--Jacket
Beschreibung:1 online resource (x, 153 pages) : illustrations
Bibliographie:Includes bibliographical references and index.
ISBN:1417531320
9781417531325
0791457400
9780791457405
0791457397
9780791457399
9780791486788
0791486788

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