Libraries, mission & marketing :: writing mission statements that work /
Designed to enliven and inspire staff and customers, the best mission statements energize organizations from restaurants to airlines. As tools in planning and marketing, they turn good ideas into action. In libraries, they are often missing in the communications strategy. Linda Wallace, an experienc...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chicago :
American Library Association,
[2004]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Designed to enliven and inspire staff and customers, the best mission statements energize organizations from restaurants to airlines. As tools in planning and marketing, they turn good ideas into action. In libraries, they are often missing in the communications strategy. Linda Wallace, an experienced library communications professional, explains why libraries need mission statements and offers strategies for writing and implementing an effective statement. |
| Beschreibung: | 1 online resource (vi, 82 pages) |
| Bibliographie: | Includes bibliographical references (pages 77-78) and index. |
| ISBN: | 0838998585 9780838998588 9780838908679 0838908675 |
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| 520 | |a Designed to enliven and inspire staff and customers, the best mission statements energize organizations from restaurants to airlines. As tools in planning and marketing, they turn good ideas into action. In libraries, they are often missing in the communications strategy. Linda Wallace, an experienced library communications professional, explains why libraries need mission statements and offers strategies for writing and implementing an effective statement. | ||
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| contents | Putting the mission in mission statement -- Marketing, mission, and message -- Writing a mission statement -- Putting your statement to work -- Mission statements. |
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| indexdate | 2024-11-27T13:15:32Z |
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| isbn | 0838998585 9780838998588 9780838908679 0838908675 |
| language | English |
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| spelling | Wallace, Linda K., author. Libraries, mission & marketing : writing mission statements that work / Linda K. Wallace. Libraries, mission and marketing Chicago : American Library Association, [2004] ©2004 1 online resource (vi, 82 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier data file Includes bibliographical references (pages 77-78) and index. Putting the mission in mission statement -- Marketing, mission, and message -- Writing a mission statement -- Putting your statement to work -- Mission statements. Print version record. Designed to enliven and inspire staff and customers, the best mission statements energize organizations from restaurants to airlines. As tools in planning and marketing, they turn good ideas into action. In libraries, they are often missing in the communications strategy. Linda Wallace, an experienced library communications professional, explains why libraries need mission statements and offers strategies for writing and implementing an effective statement. Libraries Aims and objectives. http://id.loc.gov/authorities/subjects/sh85076503 Mission statements. http://id.loc.gov/authorities/subjects/sh94000374 Library planning. http://id.loc.gov/authorities/subjects/sh85076712 Libraries Marketing. Bibliothèques Finalités. Énoncés de mission. Bibliothèques Planification. LANGUAGE ARTS & DISCIPLINES Library & Information Science Archives & Special Libraries. bisacsh Libraries Aims and objectives. cct Mission statements. cct Library planning. cct Libraries Marketing. cct Libraries Aims and objectives fast Libraries Marketing fast Library planning fast Mission statements fast Electronic book. Print version: Wallace, Linda K. Libraries, mission & marketing. Chicago : American Library Association, ©2004 0838908675 (DLC) 2003015471 (OCoLC)52688180 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=110050 Volltext |
| spellingShingle | Wallace, Linda K. Libraries, mission & marketing : writing mission statements that work / Putting the mission in mission statement -- Marketing, mission, and message -- Writing a mission statement -- Putting your statement to work -- Mission statements. Libraries Aims and objectives. http://id.loc.gov/authorities/subjects/sh85076503 Mission statements. http://id.loc.gov/authorities/subjects/sh94000374 Library planning. http://id.loc.gov/authorities/subjects/sh85076712 Libraries Marketing. Bibliothèques Finalités. Énoncés de mission. Bibliothèques Planification. LANGUAGE ARTS & DISCIPLINES Library & Information Science Archives & Special Libraries. bisacsh Libraries Aims and objectives. cct Mission statements. cct Library planning. cct Libraries Marketing. cct Libraries Aims and objectives fast Libraries Marketing fast Library planning fast Mission statements fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85076503 http://id.loc.gov/authorities/subjects/sh94000374 http://id.loc.gov/authorities/subjects/sh85076712 |
| title | Libraries, mission & marketing : writing mission statements that work / |
| title_alt | Libraries, mission and marketing Putting the mission in mission statement -- Marketing, mission, and message -- Writing a mission statement -- Putting your statement to work -- Mission statements. |
| title_auth | Libraries, mission & marketing : writing mission statements that work / |
| title_exact_search | Libraries, mission & marketing : writing mission statements that work / |
| title_full | Libraries, mission & marketing : writing mission statements that work / Linda K. Wallace. |
| title_fullStr | Libraries, mission & marketing : writing mission statements that work / Linda K. Wallace. |
| title_full_unstemmed | Libraries, mission & marketing : writing mission statements that work / Linda K. Wallace. |
| title_short | Libraries, mission & marketing : |
| title_sort | libraries mission marketing writing mission statements that work |
| title_sub | writing mission statements that work / |
| topic | Libraries Aims and objectives. http://id.loc.gov/authorities/subjects/sh85076503 Mission statements. http://id.loc.gov/authorities/subjects/sh94000374 Library planning. http://id.loc.gov/authorities/subjects/sh85076712 Libraries Marketing. Bibliothèques Finalités. Énoncés de mission. Bibliothèques Planification. LANGUAGE ARTS & DISCIPLINES Library & Information Science Archives & Special Libraries. bisacsh Libraries Aims and objectives. cct Mission statements. cct Library planning. cct Libraries Marketing. cct Libraries Aims and objectives fast Libraries Marketing fast Library planning fast Mission statements fast |
| topic_facet | Libraries Aims and objectives. Mission statements. Library planning. Libraries Marketing. Bibliothèques Finalités. Énoncés de mission. Bibliothèques Planification. LANGUAGE ARTS & DISCIPLINES Library & Information Science Archives & Special Libraries. Libraries Aims and objectives Libraries Marketing Library planning Mission statements Electronic book. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=110050 |
| work_keys_str_mv | AT wallacelindak librariesmissionmarketingwritingmissionstatementsthatwork AT wallacelindak librariesmissionandmarketing |