Festival and events management :: an international arts and culture perspective /

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environme...

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Weitere Verfasser: Yeoman, Ian
Format: Regierungsdokument Elektronisch E-Book
Sprache:English
Veröffentlicht: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2004.
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Zusammenfassung:Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource. * Provides practical applications, models and illustrations of the event management operation from a variety of international perspectives * Demonstrates how to manage and market the arts and leisure experience * International case studies from Europe, New Zealand, Australia and USA.
Beschreibung:1 online resource (xxi, 418 pages) : illustrations
Format:Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Bibliographie:Includes bibliographical references and index.
ISBN:1417507764
9781417507764
9780750658720
075065872X
0080477704
9780080477701
9781282597709
1282597701
9781281052469
1281052469

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