Verfügbarkeit: Is military advertising effective? :

Is military advertising effective? :: an estimation methodology and applications to recruiting in the 1980s and 90s /

The Defense Department has been spending over $100 million annually on recruiting advertising. Previous econometric studies of military advertising's effects have relied on data from time periods unlike today's and have used models possibly inappropriate for supporting today's decisio...

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Bibliographische Detailangaben
1. Verfasser:	Dertouzos, James N., 1950-
Körperschaften:	Rand Corporation, National Defense Research Institute (U.S.)
Weitere Verfasser:	Garber, Steven, 1950-
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Santa Monica, Calif. : Rand, 2003.
Schlagworte:	Advertising > United States > Evaluation. TECHNOLOGY & ENGINEERING > Military Science. HISTORY > Military > Other. POLITICAL SCIENCE > Political Freedom. Advertising > Evaluation Recruiting and enlistment United States > Armed Forces > Recruiting, enlistment, etc. United States
Online-Zugang:	Volltext
Zusammenfassung:	The Defense Department has been spending over $100 million annually on recruiting advertising. Previous econometric studies of military advertising's effects have relied on data from time periods unlike today's and have used models possibly inappropriate for supporting today's decisionmakers. This report details improved methods developed to assess military advertising's effectiveness and illustrates them using early 1980s and mid-1990s data.
Beschreibung:	"Prepared for the Office of the Secretary of Defense."
Beschreibung:	1 online resource (xvii, 95 pages) : illustrations
Bibliographie:	Includes bibliographical references.
ISBN:	0833035983 9780833035981

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author	Dertouzos, James N., 1950-
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spelling	Dertouzos, James N., 1950- https://id.oclc.org/worldcat/entity/E39PCjDRyYp9xqRF8gX9WcJfVP http://id.loc.gov/authorities/names/n82100965 Is military advertising effective? : an estimation methodology and applications to recruiting in the 1980s and 90s / James N. Dertouzos, Steven Garber. Santa Monica, Calif. : Rand, 2003. 1 online resource (xvii, 95 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF "Prepared for the Office of the Secretary of Defense." Includes bibliographical references. Program participation -- The caseload -- Outcomes for leavers -- Conclusions and next steps. The Defense Department has been spending over $100 million annually on recruiting advertising. Previous econometric studies of military advertising's effects have relied on data from time periods unlike today's and have used models possibly inappropriate for supporting today's decisionmakers. This report details improved methods developed to assess military advertising's effectiveness and illustrates them using early 1980s and mid-1990s data. Print version record. United States Armed Forces Recruiting, enlistment, etc. http://id.loc.gov/authorities/subjects/sh85139883 Advertising United States Evaluation. TECHNOLOGY & ENGINEERING Military Science. bisacsh HISTORY Military Other. bisacsh POLITICAL SCIENCE Political Freedom. bisacsh Advertising Evaluation fast Recruiting and enlistment fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Garber, Steven, 1950- https://id.oclc.org/worldcat/entity/E39PCjBchHHbr8PCdrkgxCD7wP http://id.loc.gov/authorities/names/n93078559 Rand Corporation. http://id.loc.gov/authorities/names/n78083407 National Defense Research Institute (U.S.) http://id.loc.gov/authorities/names/n91060525 Print version: Dertouzos, James N., 1950- Is military advertising effective?. Santa Monica, Calif. : Rand, 2003 0833033417 (DLC) 2003041264 (OCoLC)51454571 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=105336 Volltext
spellingShingle	Dertouzos, James N., 1950- Is military advertising effective? : an estimation methodology and applications to recruiting in the 1980s and 90s / Program participation -- The caseload -- Outcomes for leavers -- Conclusions and next steps. Advertising United States Evaluation. TECHNOLOGY & ENGINEERING Military Science. bisacsh HISTORY Military Other. bisacsh POLITICAL SCIENCE Political Freedom. bisacsh Advertising Evaluation fast Recruiting and enlistment fast
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title	Is military advertising effective? : an estimation methodology and applications to recruiting in the 1980s and 90s /
title_auth	Is military advertising effective? : an estimation methodology and applications to recruiting in the 1980s and 90s /
title_exact_search	Is military advertising effective? : an estimation methodology and applications to recruiting in the 1980s and 90s /
title_full	Is military advertising effective? : an estimation methodology and applications to recruiting in the 1980s and 90s / James N. Dertouzos, Steven Garber.
title_fullStr	Is military advertising effective? : an estimation methodology and applications to recruiting in the 1980s and 90s / James N. Dertouzos, Steven Garber.
title_full_unstemmed	Is military advertising effective? : an estimation methodology and applications to recruiting in the 1980s and 90s / James N. Dertouzos, Steven Garber.
title_short	Is military advertising effective? :
title_sort	is military advertising effective an estimation methodology and applications to recruiting in the 1980s and 90s
title_sub	an estimation methodology and applications to recruiting in the 1980s and 90s /
topic	Advertising United States Evaluation. TECHNOLOGY & ENGINEERING Military Science. bisacsh HISTORY Military Other. bisacsh POLITICAL SCIENCE Political Freedom. bisacsh Advertising Evaluation fast Recruiting and enlistment fast
topic_facet	United States Armed Forces Recruiting, enlistment, etc. Advertising United States Evaluation. TECHNOLOGY & ENGINEERING Military Science. HISTORY Military Other. POLITICAL SCIENCE Political Freedom. Advertising Evaluation Recruiting and enlistment United States
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=105336
work_keys_str_mv	AT dertouzosjamesn ismilitaryadvertisingeffectiveanestimationmethodologyandapplicationstorecruitinginthe1980sand90s AT garbersteven ismilitaryadvertisingeffectiveanestimationmethodologyandapplicationstorecruitinginthe1980sand90s AT randcorporation ismilitaryadvertisingeffectiveanestimationmethodologyandapplicationstorecruitinginthe1980sand90s AT nationaldefenseresearchinstituteus ismilitaryadvertisingeffectiveanestimationmethodologyandapplicationstorecruitinginthe1980sand90s

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