Super searchers on Madison Avenue :: top advertising and marketing professionals share their online research strategies /
Thirteen researchers, copywriters, account planners, and consultants share tips, techniques, and resources for online advertising and marketing research.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Medford, N.J. :
CyberAge Books/Information Today,
©2003.
|
| Schriftenreihe: | Super searchers ;
v. 11. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Thirteen researchers, copywriters, account planners, and consultants share tips, techniques, and resources for online advertising and marketing research. |
| Beschreibung: | 1 online resource (xii, 236 pages) : portraits. |
| Bibliographie: | Includes bibliographical references (pages 201-222) and index. |
| ISBN: | 1573879770 9781573879774 |
Internformat
MARC
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|---|---|---|---|
| 001 | ZDB-4-EBA-ocm54891605 | ||
| 003 | OCoLC | ||
| 005 | 20241004212047.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 040406s2003 njuc ob 001 0 eng d | ||
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| 050 | 4 | |a HF5415.2 |b .V497 2003eb | |
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| 100 | 1 | |a Villamora, Grace Avellana. | |
| 245 | 1 | 0 | |a Super searchers on Madison Avenue : |b top advertising and marketing professionals share their online research strategies / |c Grace Avellana Villamora ; edited by Reva Basch. |
| 260 | |a Medford, N.J. : |b CyberAge Books/Information Today, |c ©2003. | ||
| 300 | |a 1 online resource (xii, 236 pages) : |b portraits. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Super searchers ; |v v. 11 | |
| 504 | |a Includes bibliographical references (pages 201-222) and index. | ||
| 505 | 0 | |a Velda Ruddock : visionary for intelligence -- Douglas Buffo : indefatigable enabler of end-users -- Jordie Garvin Thomson : multicultural information expert -- Kristine Larsen Spanier : from copywriting to librarianship -- Gerard Seifert : creative-side researcher -- Robin Feuerstein : major league coach for the information services team -- Leslie Cole : expert on the African-American and urban consumer markets -- Dan Carlton : "Digger Dan" the account planner -- Liz Aviles : trend spotting and integrated marketing pro -- Dee Magnoni : independent research consultant -- Carlos Santiago : chief realist strategist -- Gretchen Reed : virtual research provider -- Marsha Appel : 4As for excellence. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a Thirteen researchers, copywriters, account planners, and consultants share tips, techniques, and resources for online advertising and marketing research. | ||
| 650 | 0 | |a Marketing research |x Computer network resources. | |
| 650 | 0 | |a Marketing |v Databases. | |
| 650 | 0 | |a Internet searching. |0 http://id.loc.gov/authorities/subjects/sh98006428 | |
| 650 | 0 | |a Electronic information resource searching. |0 http://id.loc.gov/authorities/subjects/sh98007624 | |
| 650 | 6 | |a Marketing |v Bases de données. | |
| 650 | 6 | |a Recherche sur Internet. | |
| 650 | 6 | |a Recherche de l'information électronique. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Research. |2 bisacsh | |
| 650 | 7 | |a Electronic information resource searching |2 fast | |
| 650 | 7 | |a Internet searching |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Marketing research |x Computer network resources |2 fast | |
| 655 | 7 | |a Databases |2 fast | |
| 700 | 1 | |a Basch, Reva. | |
| 776 | 0 | 8 | |i Print version: |a Villamora, Grace Avellana. |t Super searchers on Madison Avenue. |d Medford, N.J. : CyberAge Books/Information Today, ©2003 |z 0910965633 |w (DLC) 2002152892 |w (OCoLC)50906281 |
| 830 | 0 | |a Super searchers ; |v v. 11. |0 http://id.loc.gov/authorities/names/no99072367 | |
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| 938 | |a EBSCOhost |b EBSC |n 104092 | ||
| 938 | |a Internet Archive |b INAR |n supersearcherson00vill | ||
| 938 | |a YBP Library Services |b YANK |n 2357996 | ||
| 994 | |a 92 |b GEBAY | ||
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocm54891605 |
|---|---|
| _version_ | 1816881614924283905 |
| adam_text | |
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| author | Villamora, Grace Avellana |
| author2 | Basch, Reva |
| author2_role | |
| author2_variant | r b rb |
| author_facet | Villamora, Grace Avellana Basch, Reva |
| author_role | |
| author_sort | Villamora, Grace Avellana |
| author_variant | g a v ga gav |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
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| callnumber-search | HF5415.2 .V497 2003eb |
| callnumber-sort | HF 45415.2 V497 42003EB |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBA |
| contents | Velda Ruddock : visionary for intelligence -- Douglas Buffo : indefatigable enabler of end-users -- Jordie Garvin Thomson : multicultural information expert -- Kristine Larsen Spanier : from copywriting to librarianship -- Gerard Seifert : creative-side researcher -- Robin Feuerstein : major league coach for the information services team -- Leslie Cole : expert on the African-American and urban consumer markets -- Dan Carlton : "Digger Dan" the account planner -- Liz Aviles : trend spotting and integrated marketing pro -- Dee Magnoni : independent research consultant -- Carlos Santiago : chief realist strategist -- Gretchen Reed : virtual research provider -- Marsha Appel : 4As for excellence. |
| ctrlnum | (OCoLC)54891605 |
| dewey-full | 658.8/3/02854678 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | Databases fast |
| genre_facet | Databases |
| id | ZDB-4-EBA-ocm54891605 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:15:32Z |
| institution | BVB |
| isbn | 1573879770 9781573879774 |
| language | English |
| oclc_num | 54891605 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xii, 236 pages) : portraits. |
| psigel | ZDB-4-EBA |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | CyberAge Books/Information Today, |
| record_format | marc |
| series | Super searchers ; |
| series2 | Super searchers ; |
| spelling | Villamora, Grace Avellana. Super searchers on Madison Avenue : top advertising and marketing professionals share their online research strategies / Grace Avellana Villamora ; edited by Reva Basch. Medford, N.J. : CyberAge Books/Information Today, ©2003. 1 online resource (xii, 236 pages) : portraits. text txt rdacontent computer c rdamedia online resource cr rdacarrier Super searchers ; v. 11 Includes bibliographical references (pages 201-222) and index. Velda Ruddock : visionary for intelligence -- Douglas Buffo : indefatigable enabler of end-users -- Jordie Garvin Thomson : multicultural information expert -- Kristine Larsen Spanier : from copywriting to librarianship -- Gerard Seifert : creative-side researcher -- Robin Feuerstein : major league coach for the information services team -- Leslie Cole : expert on the African-American and urban consumer markets -- Dan Carlton : "Digger Dan" the account planner -- Liz Aviles : trend spotting and integrated marketing pro -- Dee Magnoni : independent research consultant -- Carlos Santiago : chief realist strategist -- Gretchen Reed : virtual research provider -- Marsha Appel : 4As for excellence. Print version record. Thirteen researchers, copywriters, account planners, and consultants share tips, techniques, and resources for online advertising and marketing research. Marketing research Computer network resources. Marketing Databases. Internet searching. http://id.loc.gov/authorities/subjects/sh98006428 Electronic information resource searching. http://id.loc.gov/authorities/subjects/sh98007624 Marketing Bases de données. Recherche sur Internet. Recherche de l'information électronique. BUSINESS & ECONOMICS Marketing Research. bisacsh Electronic information resource searching fast Internet searching fast Marketing fast Marketing research Computer network resources fast Databases fast Basch, Reva. Print version: Villamora, Grace Avellana. Super searchers on Madison Avenue. Medford, N.J. : CyberAge Books/Information Today, ©2003 0910965633 (DLC) 2002152892 (OCoLC)50906281 Super searchers ; v. 11. http://id.loc.gov/authorities/names/no99072367 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=104092 Volltext |
| spellingShingle | Villamora, Grace Avellana Super searchers on Madison Avenue : top advertising and marketing professionals share their online research strategies / Super searchers ; Velda Ruddock : visionary for intelligence -- Douglas Buffo : indefatigable enabler of end-users -- Jordie Garvin Thomson : multicultural information expert -- Kristine Larsen Spanier : from copywriting to librarianship -- Gerard Seifert : creative-side researcher -- Robin Feuerstein : major league coach for the information services team -- Leslie Cole : expert on the African-American and urban consumer markets -- Dan Carlton : "Digger Dan" the account planner -- Liz Aviles : trend spotting and integrated marketing pro -- Dee Magnoni : independent research consultant -- Carlos Santiago : chief realist strategist -- Gretchen Reed : virtual research provider -- Marsha Appel : 4As for excellence. Marketing research Computer network resources. Marketing Databases. Internet searching. http://id.loc.gov/authorities/subjects/sh98006428 Electronic information resource searching. http://id.loc.gov/authorities/subjects/sh98007624 Marketing Bases de données. Recherche sur Internet. Recherche de l'information électronique. BUSINESS & ECONOMICS Marketing Research. bisacsh Electronic information resource searching fast Internet searching fast Marketing fast Marketing research Computer network resources fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh98006428 http://id.loc.gov/authorities/subjects/sh98007624 |
| title | Super searchers on Madison Avenue : top advertising and marketing professionals share their online research strategies / |
| title_auth | Super searchers on Madison Avenue : top advertising and marketing professionals share their online research strategies / |
| title_exact_search | Super searchers on Madison Avenue : top advertising and marketing professionals share their online research strategies / |
| title_full | Super searchers on Madison Avenue : top advertising and marketing professionals share their online research strategies / Grace Avellana Villamora ; edited by Reva Basch. |
| title_fullStr | Super searchers on Madison Avenue : top advertising and marketing professionals share their online research strategies / Grace Avellana Villamora ; edited by Reva Basch. |
| title_full_unstemmed | Super searchers on Madison Avenue : top advertising and marketing professionals share their online research strategies / Grace Avellana Villamora ; edited by Reva Basch. |
| title_short | Super searchers on Madison Avenue : |
| title_sort | super searchers on madison avenue top advertising and marketing professionals share their online research strategies |
| title_sub | top advertising and marketing professionals share their online research strategies / |
| topic | Marketing research Computer network resources. Marketing Databases. Internet searching. http://id.loc.gov/authorities/subjects/sh98006428 Electronic information resource searching. http://id.loc.gov/authorities/subjects/sh98007624 Marketing Bases de données. Recherche sur Internet. Recherche de l'information électronique. BUSINESS & ECONOMICS Marketing Research. bisacsh Electronic information resource searching fast Internet searching fast Marketing fast Marketing research Computer network resources fast |
| topic_facet | Marketing research Computer network resources. Marketing Databases. Internet searching. Electronic information resource searching. Marketing Bases de données. Recherche sur Internet. Recherche de l'information électronique. BUSINESS & ECONOMICS Marketing Research. Electronic information resource searching Internet searching Marketing Marketing research Computer network resources Databases |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=104092 |
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